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Company Profile

Mead Johnson Nutrition Company in Packaged Food

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Mead Johnson Nutrition Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Mead Johnson Nutrition Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mead Johnson Nutrition Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mead Johnson Nutrition Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: First nine months 2011

SWOT: Mead Johnson Nutrition Co

Key strategic objectives and challenges

Competitive Positioning

Mead Johnson catches up with global market performance in 2010

Competitive landscape in baby food

Acquisitions and China fuel growth in baby food

Highly consolidated global baby food market

Market Assessment

Baby food-focused packaged food operations

Well positioned to exploit dynamic Asia Pacific milk formula growth

Baby Food Category Opportunities

Mead Johnson’s regional and category growth drivers

Strong positions in large and dynamic milk formula categories

Best performing baby food markets

China’s growth dwarfs other Asia Pacific market expansions

Joint venture to enter Middle East baby food market

Wider category reach in domestic US market needed

Week presence in Western Europe baby food

Dairy and Meal Replacement Category Opportunities

Mead Johnson’s functional portfolio in drinking milk products

Growth-driving trends in c onvalescence products

Mead Johnson dominates convalescence in Brazil

Brand Strategy

Brand development under the ‘ Enfa-’ umbrella

Enfamil the world’s number one baby food label

Enfagrow would benefit from further geographic expansion

Additional labels: Sustagen, Choco Milk and Cal-C-Tose

Operations

Expanding global manufacturing network

Recommendations

Reduce reliance on North America and focus on toddlers

Samples

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