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Country Report

Meal Replacement in Iran

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Public awareness of the various different types of meal replacement products in Iran remains very low and this suggests that there is considerable effort required before Iranian consumers become familiar with the advantages and benefits of using meal replacement products. As a result, it is considered unlikely that any multinational supplier will invest heavily in meal replacement during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Meal Replacement in Iran?
  • What are the major brands in Iran?
  • What are sales prospects given the looming global obesity crisis?
  • What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Meal Replacement in Iran - Category Analysis

HEADLINES

TRENDS

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Young population with strong demand is main reason for growth

Decline of purchasing power due to the high inflation rate affecting growth

Artisanal products dominant in a highly fragmented environment

Independent small grocers remains dominant channel in absence of giant multinational retailers

Demand is expected to grow in spite of political and economic difficulties

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 6 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 9 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 10 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 11 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 15 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 16 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 17 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 18 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 19 Company Shares of Meal Solutions 2008-2012
  • Table 20 Brand Shares of Meal Solutions 2009-2012
  • Table 21 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 23 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 25 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 26 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 27 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 29 Company Shares of Nutrition/Staples 2008-2012
  • Table 30 Brand Shares of Nutrition/Staples 2009-2012
  • Table 31 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 32 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 33 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 35 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 36 Sales of Packaged Food by Category: Value 2007-2012
  • Table 37 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 39 GBO Shares of Packaged Food 2008-2012
  • Table 40 NBO Shares of Packaged Food 2008-2012
  • Table 41 NBO Brand Shares of Packaged Food 2009-2012
  • Table 42 Penetration of Private Label by Category 2007-2012
  • Table 43 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 44 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 45 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 46 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Meal Replacement
    • Convalescence
    • Meal Replacement Slimming

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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