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Country Report

New Zealand Flag Meal Replacement in New Zealand

| Pages: 58

Price: US$990

About this Report

Executive Summary

TRENDS

  • Diet and reduction of weight continued to be a concern for the New Zealand population. In December 2013 the results of the New Zealand Health survey indicated that almost one in three adult persons (over the age of 15) were obese (31%), and a further 34% were considered overweight. However, probably the most alarming statistic found was that one in nine children, aged between two and 14-years-old, were obese (11%) and a further one in four children (22%) were considered overweight. In a global finding, New Zealanders were now the fourth fattest country in the OECD, only behind the US, Mexico and Hungry. This alarming medical concern was brought to media attention in 2014.

COMPETITIVE LANDSCAPE

  • There were no real significant increases or decreases within the category for 2014.

PROSPECTS

  • With weight concerns and the aging population continuing over the forecast period, it is expected that more focus will be placed on this category by existing manufacturers and possibly new entrants. It is expected that more innovative packaged foods associated with meal replacement slimming and convalescence will enter the category over the forecast period, and possibly a private label range will develop.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Meal Replacement in New Zealand?
  • What are the major brands in New Zealand?
  • What are sales prospects given the looming global obesity crisis?
  • What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Meal Replacement in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Meal Replacement by Category: Volume 2009-2014
  • Table 2 Sales of Meal Replacement by Category: Value 2009-2014
  • Table 3 Sales of Meal Replacement by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Meal Replacement by Category: % Value Growth 2009-2014
  • Table 5 Sales of Meal Replacement Slimming by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Meal Replacement: % Value 2010-2014
  • Table 7 LBN Brand Shares of Meal Replacement: % Value 2011-2014
  • Table 8 Distribution of Meal Replacement by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Meal Replacement by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Meal Replacement by Category: Value 2014-2019
  • Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2014-2019

Meal Replacement in New Zealand - Company Profiles

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Heinz Wattie’s Ltd: Key Facts
  • Summary 2 Heinz Wattie’s Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Heinz Wattie’s Ltd: Competitive Position 2014

Vitaco Health NZ Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Vitaco Health NZ Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Vitaco Health NZ Ltd: Competitive Position 2014

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

The economy recovers and value growth responds

Diversification of cuisines

The leaders remain unchanged in 2014

The price war between the two major retailers heats up

A number of factors to influence the forecast performance

KEY TRENDS AND DEVELOPMENTS

Changes in consumption behaviour

Price war between the top supermarket chains

Social responsibility

Potential in the children’s market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Meal Replacement
    • Convalescence
    • Meal Replacement Slimming

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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