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Country Report

Meal Replacement in New Zealand

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • The 8% current value growth expected in 2012 is slightly ahead of the 6% review period CAGR. This was due to the ongoing health and wellness trend in New Zealand, with consumers placing more importance on their health. The government was in part responsible for this, due to the Ministry of Health being committed to reducing obesity rates and having released clinical guidelines on the steps frontline healthcare workers should take to help patients achieve a healthy weight. These steps included raising awareness, identifying the need for action, determining options for action (Food Activity and Behaviour strategies) and maintaining contact and support. Furthermore, the Ministry of Health has a “Weight Management” website which dispenses advice on healthy eating and how to live an active lifestyle. Healthy Eating Healthy Action (www.heha.org.nz) aims to improve the health of New Zealanders through nutrition and increased physical activity, and is part of the Ministry of Health’s strategy. Furthermore, Sport and Recreation New Zealand (SPARC) is a strategic partner of HEHA.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s is expected to maintain the lead in meal replacement in 2012, with a 26% value share. This share stagnated during the review period; however, its ongoing leadership results from the company’s leading Complan brand, which dominates convalescence with a 73% share of retail value sales.

PROSPECTS

  • New Zealand’s ageing population will contribute to growth in the forecast period, with convalescence forecast to see a constant value CAGR of 5%. Obesity issues in New Zealand and the health and wellness trend will contribute to meal replacement slimming achieving a constant value CAGR of 3%. These factors, along with economic recovery, will be attributable to meal replacement seeing a higher constant value CAGR in the forecast period (4%), than during the review period (3%). Convalescence is forecast to outperform meal replacement slimming, due largely to New Zealand’s ageing population.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Meal Replacement in New Zealand?
  • What are the major brands in New Zealand?
  • What are sales prospects given the looming global obesity crisis?
  • What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Meal Replacement in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Meal Replacement by Category: Volume 2007-2012
  • Table 2 Sales of Meal Replacement by Category: Value 2007-2012
  • Table 3 Sales of Meal Replacement by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Meal Replacement by Category: % Value Growth 2007-2012
  • Table 5 Meal Replacement Slimming by Type: % Value Breakdown 2007-2012
  • Table 6 Meal Replacement Company Shares 2008-2012
  • Table 7 Meal Replacement Brand Shares 2009-2012
  • Table 8 Sales of Meal Replacement by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Meal Replacement by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Meal Replacement by Category: Value 2012-2017
  • Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2012-2017

Meal Replacement in New Zealand - Company Profiles

Vitaco Health Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Vitaco Health Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Vitaco Health Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Vitaco Health Ltd: Competitive Position 2012

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 13 Official Cash Rate 2007-2012
  • Table 14 Inflation 2007-2012
  • Table 15 Exchange rates NZ$/US$ 2007-2012
  • Table 16 Inflation 2012-2017
  • Table 17 Real GDP Growth 2012-2017
  • Table 18 Unemployment 2012-2017
  • Table 19 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 4 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 20 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 24 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 25 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 30 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 31 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 32 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 33 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 34 Company Shares of Nutrition/Staples 2008-2012
  • Table 35 Brand Shares of Nutrition/Staples 2009-2012
  • Table 36 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 37 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 38 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 39 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 40 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 41 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 42 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 43 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 44 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 45 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 46 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 48 Company Shares of Meal Solutions 2008-2012
  • Table 49 Brand Shares of Meal Solutions 2009-2012
  • Table 50 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 52 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 54 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 55 Sales of Packaged Food by Category: Value 2007-2012
  • Table 56 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 57 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 58 GBO Shares of Packaged Food 2008-2012
  • Table 59 NBO Shares of Packaged Food 2008-2012
  • Table 60 NBO Brand Shares of Packaged Food 2009-2012
  • Table 61 Penetration of Private Label by Category 2007-2012
  • Table 62 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 63 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 64 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 65 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 66 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 67 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Meal Replacement
    • Convalescence
    • Meal Replacement Slimming

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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