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Country Report

Meal Replacement in South Korea

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • Meal replacement products are expected to record a 46% current value increase to reach Won597.8 billion in 2012. Consumers’ desire for beauty and slimming down led to strong growth of the market. Direct selling companies showed a strong presence meal replacement, and Herbalife Korea continued dominating the market throughout the review period. According to the Fair Trade Commission, Herbalife Korea had the most sales from its meal replace meal slimming product Herbalife Nutritional Shake Mix Cookies flavour in 2011 and 2012. As the company runs a weight management programme as well as sponsors celebrities, its meal replacement products continue expanding value share in South Korea.

COMPETITIVE LANDSCAPE

  • Whilst direct selling companies dominate meal replacement in South Korea, Herbalife Korea is expected to account for a 92% value share in meal replacement in 2012. The company runs a weight management programme using its meal replacement products including Herbalife Nutritional Shake Mix. Also, the company actively promotes such products by sponsoring famous celebrities and by providing trial products to consumers who are willing to share their changes online after they consume Herbalife meal replacement products. As people share how much weight they were able to lose with photos and videos on the internet, potential consumers are easily convinced and this leads to their purchasing the company’s products. With such marketing activities, Herbalife is expected to continue dominating meal replacement in South Korea in 2012 and in the foreseeable future.

PROSPECTS

  • Over the forecast period, constant value sales of meal replacement products are expected to grow at a CAGR of 6%. As the number of households with one or two persons is growing, the demand for meal replacement products is expected to increase. Also, meal replacement slimming products are likely to attract consumers due to offering a convenient way to lose weight whilst more people are suffering from obesity caused by westernised diets. To cater such needs, major manufacturers including Herbalife and Nu Skin are expected to launch various meal replacement products with new ingredients and functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Meal Replacement in South Korea?
  • What are the major brands in South Korea?
  • What are sales prospects given the looming global obesity crisis?
  • What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Meal Replacement in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Meal Replacement by Category: Volume 2007-2012
  • Table 2 Sales of Meal Replacement by Category: Value 2007-2012
  • Table 3 Sales of Meal Replacement by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Meal Replacement by Category: % Value Growth 2007-2012
  • Table 5 Meal Replacement Slimming by Type: % Value Breakdown 2007-2012
  • Table 6 Meal Replacement Company Shares 2008-2012
  • Table 7 Meal Replacement Brand Shares 2009-2012
  • Table 8 Sales of Meal Replacement by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Meal Replacement by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Meal Replacement by Category: Value 2012-2017
  • Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2012-2017

Meal Replacement in South Korea - Company Profiles

CJ Cheiljedang Corp in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CJ Cheil Jedang Corp: Key Facts
  • Summary 2 CJ Cheil Jedang Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 CJ Cheil Jedang Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 CJ Cheil Jedang Corp: Competitive Position 2012

Haitai Confectionery & Foods Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Haitai Confectionery & Foods Co Ltd: Key Facts
  • Summary 6 Haitai Confectionery & Foods Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Haitai Confectionery & Foods Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Haitai Confectionery & Foods Co Ltd: Competitive Position 2012

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

Premiumisation from health and wellness products

Male consumers become an attractive new consumer group

Popularity of old-fashioned brands allows domestic manufacturers to dominate

Consumers value hypermarkets for convenience and reasonable price

Health and wellness products are driving factor in packaged food

KEY TRENDS AND DEVELOPMENTS

Social commerce is driving packaged food sales via internet retailing

Manufacturers try to attract male consumers

Safety issue regarding private label

SALT describes consumer behaviour during economy uncertainty

Leveraging the trends dictates the ranking

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Meal Replacement
    • Convalescence
    • Meal Replacement Slimming

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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