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Meal Replacement

Euromonitor International publishes the world's most comprehensive market research on the meal replacement industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

Oct 2016

Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone. This global report looks at how ...

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Strategy Briefing

The Food Brief

Apr 2015

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

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Country Report

Meal Replacement in Thailand

Apr 2015

Meal replacement continued to show a healthy performance in 2014. Meal replacement slimming held 83% value share overall, with the remainder belonging to convalescence. Meal replacement registered healthier growth due to the rising trend of healthy ...

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Country Report

Meal Replacement in the Philippines

Apr 2015

Meal replacement registered strong value growth in 2013, which continued into 2014, with value sales rising by 9%. The growth was spurred by the proactive stance of consumers in maintaining their health, to which companies responded by introducing ...

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Country Report

Meal Replacement in Malaysia

Apr 2015

The obese population in Malaysia consistently increased by 2% with 4,751 Malaysians facing obesity problems out of 30 billion in 2014; this is estimated to reach 5,494 people in 2019. The serious obesity problem resulted in consumers eagerly seeking ...

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Country Report

Meal Replacement in Hong Kong, China

Mar 2015

Increased exposure to international trends via the Internet and overseas travel boosted the sophistication level of consumers in recent years. This has increased their willingness to try various products, such as convalescence, which can aid them in ...

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Country Report

Meal Replacement in Taiwan

Mar 2015

Meal replacement had a good performance, with current value growth of 5% in 2014. This was due to the considerable demand for weight control and convalescence for the elderly....

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Country Report

Meal Replacement in Egypt

Mar 2015

Meal replacement remains a negligible category in 2014...

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Country Report

Meal Replacement in New Zealand

Mar 2015

Diet and reduction of weight continued to be a concern for the New Zealand population. In December 2013 the results of the New Zealand Health survey indicated that almost one in three adult persons (over the age of 15) were obese (31%), and a further...

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Country Report

Meal Replacement in Singapore

Mar 2015

Meal replacement is predicted to register current value growth of 2% to reach S$21 million in 2014, which will be marginally slower than 2013’s growth. 94% value share of meal replacement is predicted to be generated by meal replacement slimming in ...

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Country Report

Meal Replacement in Vietnam

Mar 2015

Towards the end of the review period, meal replacement slimming products became more popular in the country. Consumers could find these products in big supermarkets and hypermarkets and in milk specialty independent shops. However, due to expensive ...

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Country Report

Meal Replacement in Ukraine

Mar 2015

Losing weight was a popular trend in Ukraine as at the end of the review period, as was visible in the media. Most fitness and women’s magazines continuously feature the latest diet fads and give advice about how to eat correctly to get rid of excess...

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Country Report

Meal Replacement in Georgia

Feb 2015

Sales of meal replacement remained negligible in Georgia at the end of the review period. These products see little interest among Georgian consumers, with a widespread lack of consumer awareness and few products available....

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Country Report

Meal Replacement in India

Jan 2015

As consumers continued to become more aware of daily nutritional needs, they moved away from dieting to meal replacement slimming options. These products are perceived as providing complete nutrition while providing weight loss benefits as well. As a...

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Country Report

Meal Replacement in Italy

Jan 2015

Meal replacement in Italy increased in volume by 7%, a slower rate of growth than the 9% volume growth recorded in the category during 2013, but higher than the 4% volume CAGR recorded in the category over the entire review period. In general, ...

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Country Report

Meal Replacement in Iran

Jan 2015

Awareness of the various different types of meal replacement products at around remains very low and this essentially means that substantial effort would need to be undertaken in order to ensure that Iranian consumers become and remain familiar with ...

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Country Report

Meal Replacement in Switzerland

Jan 2015

Meal replacement products are available in all shapes and sizes and positioned as helping to lead a healthier and more balanced life. However slimming products in particular have many critics, and manufacturers work continuously on formula ...

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Country Report

Meal Replacement in Japan

Jan 2015

Meal replacement in Japan is expected to increase by 5% in current value terms in 2014, with growth driven by significant sales in convalescence, which will register a 12% value rise in the year. Growth in convalescence sales is being primarily ...

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Country Report

Meal Replacement in the Czech Republic

Jan 2015

Meal replacement is expected to continue to decrease in both volume and current value sales in 2014 as Czech consumers will remain restrained with their expenditure, especially in terms of purchases of more expensive and non-essential products. It is...

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Country Report

Meal Replacement in Turkey

Jan 2015

In 2014, meal replacement registered current value growth of 16%. The positive growth rate of the category was linked to the performance of Herbalife, which dominates sales. The company invested significantly in marketing activities in order to boost...

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