Euromonitor International publishes the world's most comprehensive market research on the market for fresh meat.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Meat in the United Arab Emirates

Jun 2017

Poultry remained by far the most popular meat in the UAE in 2016, accounting for a 70% share of volume sales. Poultry is widely available and has highly accessible prices making it a meat that is consumed by the vast majority of the population. The ...

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Country Report

Meat in India

May 2017

Meat is a good source of protein; hence Indian consumers continue to eat more of it. Various kinds of animal meat have certain amounts of protein content per gram, which helps a person to stay healthy and simultaneously provides sufficient ...

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Country Report

Meat in South Africa

May 2017

The oversupply of chicken caused by a domestic surplus as well as an increase in imports as part of the signed agreement by South Africa with the US to import 65 tonnes of tariff-free chicken into the country, slowed down the growth of chicken along ...

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Country Report

Meat in Russia

Apr 2017

Following the imposition of the import embargo by the Russian government in 2014, total volume sales of meat declined marginally over the course of 2015 due to the lack of domestic substitutes to the restricted imports. During 2016, however, the ...

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Country Report

Meat in the US

Apr 2017

A decline in beef and poultry supplies confronted the meat industry in 2014 and 2015, as a result of smaller cattle populations and the avian flu that permeated American chicken facilities during that time; in many cases fuelling significant price ...

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Country Report

Meat in Mexico

Apr 2017

In 2016, poultry remained the most popular meat in the country, accounting for two million tonnes, which represented 49% of total volume sales. Poultry is present in many Mexican dishes and its popularity is explained mostly by its affordability when...

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Country Report

Meat in Morocco

Mar 2017

The lack of rainfall in Morocco in 2015/2016 affected the production of meat. This was mainly due to the fact that small farmers, which rely on rainfall in order to grow the feed for their livestock, were faced with high costs of production. ...

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Country Report

Meat in China

Mar 2017

The total volume of meat consumed in China reached 65.6 million tonnes rising slightly in 2016. Consumers’ increasing awareness led them to make conscious decisions to consume less meat or shift to seafood as a protein source, which caused the weak ...

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Country Report

Meat in Italy

Mar 2017

In 2016, an increasing number of Italians reduced their consumption of meat. The population growth seen in the country in recent years was due to increasing immigration. Over 2015/2016, Italy experienced a never-before-seen influx of immigrants. ...

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Country Report

Meat in Spain

Mar 2017

Total volume sales of meat in Spain reached 2.1 million tonnes in 2016. Spaniards consume 45kg of meat per capita and poultry, pork or beef form the basis of many traditional dishes such as stews or casseroles. However, the country is starting to ...

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Country Report

Meat in France

Mar 2017

In 2015, the meat category in France suffered from various crises and scandals, with these continuing in 2016 as the media reported on poor conditions in slaughterhouses, even in the organic industry. Furthermore, beef was affected by a World Health ...

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Country Report

Meat in Japan

Mar 2017

Supported by the growing popularity of poultry, total meat volume sales remained on a positive growth trend in Japan in 2016 as growth of 1% was recorded during the year. This was mainly due to the continuous internationalisation of the Japanese diet...

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Country Report

Meat in Australia

Mar 2017

Beef prices have continued to increase over 2016, largely due to lower cattle stocks. High beef prices led to a 4% decline in total volume of beef and veal consumed in 2016 as consumers shifted towards other forms of protein. In particular, pork was ...

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Country Report

Meat in Brazil

Mar 2017

Beef and veal saw only a slight decrease of 1% in total volume terms in 2016, after more significant declines in 2014 and 2015. With a reduction in beef exports, driven by crises in Venezuela and Russia in 2016, which are big importers of Brazilian ...

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Country Report

Meat in Germany

Mar 2017

Because of already very high meat per capita consumption in Germany, further category growth is very difficult to achieve. Furthermore, health bodies, health insurance companies and independent consumer watchdogs and environmental agencies are ...

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Country Report

Meat in the United Kingdom

Mar 2017

The average retail unit price of meat declined by almost 2% leaving the category with negative growth of 1% in value terms. The decline in value was dragged down by all product types within meat apart from other meat whose average price increased by ...

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