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Meet the Team

With 40 years’ experience in developed and emerging markets, Euromonitor International’s research methodology is built on a unique combination of specialist industry knowledge and in-country research expertise.

This approach helps us achieve our goal of building a market consensus view of size, shape and trends across the full distribution universe of each category. 


IRINA BARBALOVA

Global Lead - Beauty and Personal Care, Research

Irina drives the quality and evolution of Euromonitor International’s beauty industry research. As a global lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Irina has a high-profile record in the industry and is a regular speaker at leading events and forums.

IAN BELL

Global Lead - Home Care, Research

Ian has direct responsibility over the content and quality of Euromonitor’s Home Care research, which provides strategic analysis of the global market as well as in-depth coverage of 80 countries worldwide. Ian has a degree in Japanese Studies (BSC) from the University of Sheffield, and has also studied at Nagoya University.

Sarah Boumphrey

Global Lead - Economies and Consumers, Research

Sarah has 15 years’ experience in economic and consumer research. In her role as Head of Strategic, Economic and Consumer Insight, she focuses on translating economic and consumer trends information into useful insight. Sarah leads the development of our macroeconomic and consumer trend content, with a special interest in emerging markets.

LEE LINTHICUM

Head of New Product, Research

Lee  Linthicum  oversees  development  and  commercialisation  of  all  new  market  intelligence products  produced  by  Euromonitor  International.  He  is  a  seasoned  market  intelligence professional  with  more  than  a  decade  of  experience  researching  and  delivering  strategic insights on the global FMCG industry from a category and retailing perspective. Lee has a degree in economics (BA with honours) from the University of Chicago and has also studied at the London School of Economics.

Michael Schaefer

Global Lead - Food and Beverage, Research

Michael is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University, and has been at Euromonitor since 2005.