Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Strategy Briefing

Strategy Briefing

Megatrends in Latin America Retailing

May 2018

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Ethical Living: Plastic - Lose It or Re-Use It?

Mar 2018

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Shifting Market Frontiers: Africa Rising

Mar 2018

Shifting Market Frontiers: Africa Rising explores developments in Africa, a diverse frontier market and the opportunities for investment across industries and differing consumer income levels....

US$1,325
Add to cart View details
Megatrends

Megatrends

Connected Consumers: Future Mobility, Home and City

Mar 2018

Connected consumers are a product of their environment, their homes and cities are part of the story. Today there is very clear evidence that connectivity most notably in the context of transport infrastructure is due for major disruption. The ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Healthy Living: Home As Health Hub

Mar 2018

Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Experience More: Digital Toolkit

Mar 2018

Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Middle Class Retreat: Trading Up, Trading Down

Mar 2018

Trading Up, Trading Down is an effective way for the squeezed middle class to continue enjoying things that are important to them without breaking their limited budget. This report provides insights into the priorities, motivations and emotions that ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Premiumisation: Past, Present and Future

Mar 2018

Discussions of premiumisation as a concept are often rooted in perceptions from the late 1990s and early 2000s, when many markets saw a surge in demand for products offering a upgrade in terms of price, quality, and sophistication. However, the ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

8 Food Trends for 2018

Feb 2018

This report highlights the eight most influential food trends shaping the food industry in 2018. With Euromonitor International’s Megatrends Framework as its core, the report ranks the megatrends from most to least important, while showcasing some of...

US$1,325
Add to cart View details
Megatrends

Megatrends

Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

Dec 2017

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

US$1,325
Add to cart View details
Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Premiumisation: Why Foodservice Matters to Every Industry

Dec 2017

This is a report about foodservice and premiumisation. This is not a report about premium foodservice concepts. Instead, it is an exploration of the many ways brands in nearly every industry can (and do) use foodservice - and the ethos of foodservice...

US$1,325
Add to cart View details
Megatrends

Megatrends

Connected Consumers: “Can do” Versus “Should do” Thinking

Dec 2017

IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to...

US$1,325
Add to cart View details
Megatrends

Megatrends

Middle Class Retreat: Fickle Consumers

Dec 2017

In their continuing struggle to maintain their economic status ever since the 2008-2009 global financial crisis, middle classes in developed countries focus on obtaining the most value for money and optimising their limited resources. The search for ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Ethical Consumer: Mindful Consumerism

Dec 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Population Change as a Megatrend Driver

Oct 2017

The recent past has seen enormous population changes including rapid urbanisation, accelerating migration and population ageing. These changes are set to continue in the future with far-reaching implications. They play a powerful role in driving the ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Shifting Market Frontiers

Aug 2017

As some areas of the globe become over-farmed, over-populated, or otherwise reach their maximum potential, others gain prominence. Asia will evolve as the global leader in population, production and consumption in next 10 years, including the ...

US$1,325
Add to cart View details
Megatrends

Megatrends

Healthy Living

Aug 2017

Advancements in technology are increasing the possibility of living longer and more prosperous lives, as well as most pertinently, providing people with the means to autonomously manage their own wellbeing. Thus, healthy living today extends to a ...

US$1,325
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More