Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Megatrends

Megatrends

Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

Dec 2017

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Premiumisation: Why Foodservice Matters to Every Industry

Dec 2017

This is a report about foodservice and premiumisation. This is not a report about premium foodservice concepts. Instead, it is an exploration of the many ways brands in nearly every industry can (and do) use foodservice - and the ethos of foodservice...

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Megatrends

Megatrends

Connected Consumers: “Can do” Versus “Should do” Thinking

Dec 2017

IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to...

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Megatrends

Megatrends

Middle Class Retreat: Fickle Consumers

Dec 2017

In their continuing struggle to maintain their economic status ever since the 2008-2009 global financial crisis, middle classes in developed countries focus on obtaining the most value for money and optimising their limited resources. The search for ...

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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Megatrends

Megatrends

Ethical Consumer: Mindful Consumerism

Dec 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Megatrends

Megatrends

Population Change as a Megatrend Driver

Oct 2017

The recent past has seen enormous population changes including rapid urbanisation, accelerating migration and population ageing. These changes are set to continue in the future with far-reaching implications. They play a powerful role in driving the ...

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Megatrends

Megatrends

Shifting Market Frontiers

Aug 2017

As some areas of the globe become over-farmed, over-populated, or otherwise reach their maximum potential, others gain prominence. Asia will evolve as the global leader in population, production and consumption in next 10 years, including the ...

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Megatrends

Megatrends

Healthy Living

Aug 2017

Advancements in technology are increasing the possibility of living longer and more prosperous lives, as well as most pertinently, providing people with the means to autonomously manage their own wellbeing. Thus, healthy living today extends to a ...

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Megatrends

Megatrends

Ethical Living

Aug 2017

As Ethical Living is gaining strength, the global sustainability chain is developing, and an ethical industry is emerging. Ethical Living is being mindful of others (other human beings, animal welfare and or the environment) when making consumer ...

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Megatrends

Megatrends

Connected Consumers

Aug 2017

Consumers are becoming increasingly connected. While connectivity first spread through developed markets, the growth of affordable mobile technology has enabled consumers in the developing world to come online. This is underpinning generational ...

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Megatrends

Megatrends

Shopping Reinvented

Aug 2017

How we buy goods and services is constantly in flux as economic and technological realities evolve. Today’s consumers shop across multiple platforms and merchants must be prepared to engage anytime and anywhere. The ideal customer journey weaves a ...

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Megatrends

Megatrends

Experience More

Aug 2017

Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, ...

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Megatrends

Megatrends

Premiumisation

Aug 2017

This report is an in-depth look at Premiumisation — what it is, how it is changing, and what it means for brands and consumers. Understanding what makes a product premium is more important than ever, as volume growth slows, and consumers look to ...

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Megatrends

Megatrends

Middle Class Retreat

Aug 2017

Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This report analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on ...

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