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Company Profile

Melitta Unternehmensgruppe Bentz KG in Hot Drinks

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Melitta Unternehmensgruppe Bentz KG delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Melitta Unternehmensgruppe Bentz KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Melitta Unternehmensgruppe Bentz KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Melitta Unternehmensgruppe Bentz KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Coffee accounts for nearly half of total turnover

SWOT: Melitta Unternehmensgruppe Bentz KG

Key strategic objectives and challenges

Competitive Positioning

Melitta growth accelerates, aided by price increases

Competitive landscape: Melitta ranks outside global top 10

Market Assessment

Latin America: Melitta’s region of opportunity

Focus on coffee unlikely to change in the foreseeable future

Coffee Opportunities

Global coffee: Competitive landscape 2011

Small player in German coffee pods

Focus on premium espresso machines should lift fresh bean sales

Strong presence in Brazil

Sara Lee a major competitor in Brazil

Coffee pods key to growth in the US

Melitta can capitalise on the premiumisation trend in Canada

Melitta looks to capitalise on “pour over” trend

Russia offers long-term expansion opportunity

Opportunities also in foodservice

Brand Strategy

Coffee portfolio centres on Melitta brand

Germany and Brazil key to Melitta’s global performance

Rival Nestlé’s Nespresso leads global fresh coffee rankings

Operations

Organisational structure

Recommendations

Key recommendations

Samples

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