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Men's grooming market research

Euromonitor has the world’s most comprehensive research on the men's grooming category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the men's grooming market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our men's grooming market research answer questions such as:

  • What is the market size of men's grooming products?
  • What are the major brands in men's grooming?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

results

 

Country Report

Men's Grooming in the US

The 1% increase in men’s grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men’s shaving actually fell by 1%, whilst men’s toiletries was responsible for all the gain, growing by 3%. This...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Pakistan

Gillette continued to maintain a stronghold in men’s grooming in Pakistan. It launched its Blue 3 Systems razor blades with the proposition of allowing consumers to buy the handle only once, so that they do not have to pay for the handle every time. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in India

Given the increasing social image consciousness amongst young men, men’s grooming continued to gain popularity in 2013. Urban men became more conscious about their looks and started to put effort into looking well-groomed. To exploit the trend, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Argentina

Men's grooming is becoming more popular and companies made major launches and advertising campaigns in Argentina. However, consumers concentrated their demand on traditional products such as deodorants, hair care and shaving products leaving little ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in Morocco

Overall men’s grooming registered an increase in current terms in 2013. The increasing trend of urbanisation led male consumers to pay more attention to their appearance, leading to higher male consumer demand for men’s grooming products. Some men’s ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Kenya

Advertising for men’s grooming increased during the review period, with Nivea using a television advert for the Nivea for Men lotion, as well as bill-board campaigns and in-store branding. The Versman brand, by Interconsumer Products Ltd, was also ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Spain

The Spanish men’s grooming category suffers from Spanish male consumers’ lack of interest in the category. In 2013, value sales of men’s grooming products declined by 1% in current terms. Although the blossoming of the category is something that ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Denmark

In current value terms the men’s grooming category saw a 1% rise to reach DKK574 million in 2013. This category experienced 3% value growth in 2011 and 2012, reflecting the fact that Danish men started to buy more expensive products than during the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Slovakia

Men’s grooming performed well in Slovakia in 2013, increasing in current value by 3%. Growth in the category during the year was boosted by the rising popularity of individual categories as men’s post-shave, men’s razors and blades and premium ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Peru

Peruvian men living in urban areas are increasingly interested in maintaining a good self-image and therefore are increasing their demand for products that can improve their personal appearance. This trend is sustained by higher disposable incomes ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Cameroon

Men’s grooming products were increasingly popular in Cameroon in 2013 due to growing availability in retail outlets including supermarkets and beauty specialists. These products are usually imported, in major retail channels such as supermarkets and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Bosnia-Herzegovina

2013’s performance of men’s grooming in Bosnia-Herzegovina was stronger than the average annual growth recorded during the review period. Although volume sales continued to decline, this was the third consecutive year without current value decline ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Slovenia

Men’s grooming was still largely under the influence of a traditional mentality in Slovenia at the end of the review period, which limits men mainly to shaving products, which was around twice the size of men’s toiletries in terms of value sales. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Guatemala

In 2013, men’s grooming recorded 5% current value growth to reach GTQ377 million. The bulk of sales continued to be mainstream products, such as men’s razors and blades; however, smaller categories of men’s products were also developing in the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Germany

As appearance, and health and wellness continue to grow in importance for men in Germany, too, products to support these trends in regards to specific male needs are in high demand. As opposed to many women, however, men prefer rather quick and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Algeria

Men’s grooming recorded current value growth of 9% in 2013. This category’s performance is impacted by counterfeit products, such as imitation razors and blades, deodorants and shaving products, which are sold in outdoor markets at very low prices ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Croatia

Traditionally, men’s grooming is a small category given the behaviour of Croatian men and their attitude towards beauty and personal care. The purchasing was left to women and it still stays that way. Notwithstanding, products directly aimed at the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Bulgaria

Men’s grooming is traditionally led by men’s shaving in Bulgaria but over the last three years of the review period, men’s toiletries has been on the rise as well. Men were very conservative in their cosmetics preferences and they often stuck with ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in South Korea

Even though cosmetics as a whole recorded weaker performance in 2013, men’s grooming including men’s skin care showed similar healthy growth as in 2012. Men’s grooming increased by 7% in value terms; in particular, men’s skin care grew by 9% in value...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Costa Rica

As the local market continued opening (as a result of the free trade agreements) men’s grooming reached intense levels of product segmentation during 2013. There was a broader base of alternatives competing, especially in modern retailers such as ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Venezuela

With a growing interest amongst consumers for male-specific products, men’s grooming saw current value growth of 13% and volume growth of 5% in 2013. This was despite the fact that firms like Beiersdorf, Procter & Gamble and L’Oréal had problems ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Singapore

Consumers are opening up and accepting the idea of men’s skin care due to the popularity of South Korean boy bands at the end of the review period. Men are more image-conscious and showing a greater interest in personal grooming. In addition, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Dominican Republic

The economic slowdown hampered the growth momentum that began in 2012. In 2012 and 2013, positive, if slow to moderate value sales growth occurred, at constant 2013 prices. Meanwhile, overall retail volume sales growth was weak (below population ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Egypt

Men’s grooming was quite consistent in 2013 with men becoming more interested in fashion and appearance. Egyptian society associates well-groomed men with success and most men tend to be very well shaven. However, due to economic constraints, men ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Poland

Polish men pay increasing attention to their appearance and proper care. Male consumers feel pressure to be well groomed and have a youthful appearance. As such, men’s grooming products became much more important over the review period. The main ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Hungary

Men’s grooming continued to recover from crisis in 2013 since volume sales increased marginally in most categories, nevertheless, growth remained moderate. Men’s grooming developed fast before the economic downturn due to numerous innovations and ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Yves Rocher SA in Beauty and Personal Care

Yves Rocher SA, a France-based producer and retailer of beauty and personal care products, is emerging solidly from a difficult period following its over-exposure to poor market conditions in the Eurozone. Acquisition of the Turkish brand Flormar in ...

Jun 2014 | US$525 | Add to cart | View details

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

While retaining its top 10 place, Shiseido’s sluggish performance was due to ongoing economic issues in Japan, boycotting of Japanese products in China and currency fluctuations. The new CEO Masahiko Uotani takes over after the sale of Carita and ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in Lithuania

Changing attitudes towards the personal appearance of men in Lithuanian society continued to benefit sales of men’s grooming in the country during 2013. Lithuanian men are increasingly using a wider range of beauty and personal care products which ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Latvia

Men’s grooming saw robust expansion in value terms in 2013, mainly due to enduring improvement in consumer purchasing power accompanied by changing Latvian men’s attitude towards the importance of their personal appearance. Increasing number of males...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Georgia

Male attitudes to grooming continued to change in Georgia during the review period, encouraged by westernisation and widening household penetration for the internet. Men increasingly shifted from viewing beauty and personal care as vain and somewhat ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Mexico

Direct selling is a significant channel in Mexico for several beauty and personal care categories. However, its presence in men’s grooming remains limited although most direct sellers dedicate at least a few pages to men’s grooming products in their ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Australia

Concerns about the effects of wrinkles, ageing and grey hairs are growing among men and they are more willing to take preventative measures by putting to use men’s grooming products. The morning ritual of shower, shave and shampoo is losing its ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in South Africa

Men’s grooming is witnessing dynamic growth with new product launches occurring throughout 2013. Men are becoming increasingly metrosexual and appearance-conscious and as a result, are demanding more specialised and male-oriented products. Social ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Ecuador

As men are gradually more conscious that their appearance is important, they are willing to take better care of their looks, but not as much as firms were predicting during the review period. They are still not ready to invest money and time in more ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Bolivia

Bolivian consumers from middle- and high-income segments continue to demand products that are specific to their gender. In 2013, these consumers had the means to pay for these products and companies responded by making them widely available through ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Estonia

Reasonable growth was recorded in men’s grooming in Estonia in 2013. Previously, taking care of one’s appearance any more than daily hygiene requirements was perceived to be rather feminine by men. Therefore, resistance could be seen amongst Estonian...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Israel

During 2013, many beauty and personal care brands, both mass and premium, focused much more on products which have been designed specifically for men. This represents a concerted attempt to create higher awareness of men’s grooming in general as ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Italy

Men’s grooming in Italy suffered from falling demand over the course of the review period and 2013 was no exception as current value sales declined by 3% to €702 million. This poor performance was mainly the consequence of the negative economic ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Austria

Austrian men demonstrated an increasingly liberal attitude towards personal grooming products towards the end of the review period as maintaining a smart appearance has become vital to maintaining elevated social status and career success. It has ...

May 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Turkey

In 2013 men’s grooming saw double-digit current value growth, as a result of a number of important new launches. An example of a new launch is the Axe Apollo series by Unilever, which comprises spray deodorant, shampoo and shower gel. However, the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in China

With the growing awareness of using gender-specific beauty and personal care products among male consumers in China, in addition to rising incomes, men’s grooming recorded vigorous value growth in 2013. The enormous market potential of men’s grooming...

May 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Greece

The recession impacts men’s grooming, especially toiletries, given consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with ...

Apr 2014 | US$900 | Add to cart | View details

Passport

Passport Men's Grooming Americas

All current Men’s Grooming category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Asia Pacific and Australasia

All current Men’s Grooming category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Eastern Europe

All current Men’s Grooming category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Middle East and Africa

All current Men’s Grooming category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Men's Grooming Western Europe

All current Men’s Grooming category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Global

All of our data and analysis for Men's Grooming in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details
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