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Market research for men's grooming

Euromonitor International has the world's most comprehensive research on men's grooming within the beauty and personal care.

We monitor and analyse the men's grooming category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

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    Country Report

    Men's Grooming in Switzerland

    Although the revolution in men’s grooming products predicted by experts some years ago has not manifested itself, there are nonetheless increasing numbers of men attaching greater importance to their appearance. Far from being a taboo, men’s concerns...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    During the middle of the review period some players observed that men’s grooming was not the Promised Land that was expected a decade ago. Some 10 years after the emergence of the metrosexual phenomenon, it seems that this trend was short-lived, or ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    In 2014, the key trend influencing men’s grooming was the reinforcement of skin care functions in men’s razors and blades. In order to counter the negative impact on sales of the ‘three day beard’ trend, manufacturers launched new razors which offer ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in India

    Men’s grooming continued to register strong growth in 2014. This growth was driven by urban male consumers who were aware of these products and brands. Knowledge of these brands grew strongly due to the promotional campaigns carried out by L’Oréal ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Demand for men’s grooming products continued to rise during 2014, in line with new lifestyles, whereby more younger and middle-aged Czech men were taking care of their appearance. Stronger marketing activity was visible for men’s grooming products in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Mens Grooming in Singapore

    Men’s grooming saw current value sales growth of 1% in 2014, down from 3% in 2013. Men continued to become more image-conscious in 2014, while manufacturers increased their marketing support for products in this category. As a result, male consumers ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Peru

    Men’s grooming products continued to grow rapidly in 2014, although economic growth decelerated during the year. The trend established in the country shows that men are much more concerned about beauty and hygiene and now demand specialised products ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hungary

    Men’s grooming recorded steady growth in 2014, due to rising household incomes and developing consumer habits. Growth was primarily driven by premium categories, since there is a growing group of educated and wealthy men who are willing to pay more ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Poland

    An increasing number of manufacturers started to offer or expand their existing ranges of product portfolios tailored to men as they became more receptive to innovations. Increased availability and more active marketing activities stimulated sales of...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Spain

    Men’s grooming in Spain experienced an adverse performance in 2014, with value sales declining by 3% in current terms to reach €551 million. In comparison with the -2% current value CAGR recorded in the category over the entire review period, this ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Netherlands

    Men’s grooming continued to be hampered by the growing popularity of stubble and full beards in 2014, which led Dutch men to shave less and/or switch to electric beard trimmers. Consequently, demand for men’s shaving products declined significantly, ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Pakistan

    Men’s skin care has become famous among urban consumers. International media channels viewed in every home have supported its growth and increased awareness of men’s grooming products. Men’s razors and blades showed 23% growth in current value sales ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Japan

    In 2014, men’s grooming continued to perform well, growing by 3% in current value terms to reach sales of ¥193 billion. For many years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming products are increasingly popular in Nigeria, supported largely by the increased presence of such products, which are usually imported, in major retail channels such as supermarkets and open markets. Also, with urbanisation and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Germany

    Segmentation in men’s grooming increased in 2014, focusing for example on different skin types, particularly sensitive skin. However, simplicity remained the most important issue for men when choosing grooming products. Therefore, products designed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Romania

    Men's grooming remained a dynamic category in 2014, recording strong growth and generating high interest among companies which are already present and among those that want to enter it. While men's shaving reached a certain level of maturity, the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kenya

    The growing focus on personal grooming among Kenyan men as a result of increased levels of international travel and higher media exposure, coupled with rising disposable incomes, improved product availability and strong media advertising campaigns ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Portugal

    Portuguese men paid increasing attention to their appearance at the end of the review period. Men feel pressure to be well-groomed and have a youthful appearance because of the media. As such, men’s grooming products became much more important over ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Korea

    Mass men’s skin care accounted for the fastest growth in 2014 with 14% value sales increase. The sales value remained marginally below premium men’s skin care with Won361 billion. Brands with lower unit price gained in popularity as domestic OEM ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Morocco

    Overall men’s grooming registered value growth of 6% in 2014 due to Moroccan men’s awareness of their personal appearance and the necessity of daily hygiene though deodorants, hair care, skin care, and even toiletries. Furthermore, men’s preference ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Serbia

    There has been a long-lasting trend in Serbia which dictates that men in general are taking greater care about their looks and consequently purchase more men’s grooming products. However, in 2014 it was clearly evident that men were quick to reduce ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    Men’s grooming continued with positive sales development with 2% value increase in 2014, which was a quite similar performance to that recorded during the review period, with a value CAGR of 3% at current 2014 prices. The rising interest in products ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Australia

    Total sales of men’s grooming in 2014 were affected by a drop in sales of men’s shaving products as beards, moustaches and stubble became more acceptable and fashionable in Australia. Fundraising effort Movember encouraged this trend, with the ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Argentina

    Men’s grooming is less developed in Argentina, but in the review period companies undertook major launches and advertising campaigns. Men are traditional customers and concentrate their demand towards products such as shaving, hair care and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Dominican Republic

    The increasing trend of urbanisation and high temperatures lead male consumers to pay more attention to their appearance, producing higher male consumer demand for men’s grooming products. Some men’s grooming products, such as deodorants and bath and...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Guatemala

    Guatemalan men, used to be characterised by being “macho” men that did not care about their physical appearance, and when it came to using personal care products they would use whatever their wife or mother bought for them. However, that is changing,...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ecuador

    Despite the availability of more specialised products for men’s grooming in Ecuador, men still prefer just the basic products, such as shampoo, deodorants and shaving products. Their interest in a good appearance is more shown in how they dress and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Costa Rica

    Not only did men’s shaving see further dynamism in 2014, but also other self-indulgence-oriented categories achieved higher demand amongst local men. This was especially due to the ongoing self-identification trends (sporting, millennials, executive)...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the United Kingdom

    The 1% current value decline in men’s grooming in 2014 was predominantly down to the 4% contraction seen in men’s shaving. The hipster beard trend has grown steadily over the last decade, reaching a peak as a mainstream fashion trend in 2014. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Italy

    Italian consumers are culturally advanced in the use of men’s grooming products. Shaving is the category with the highest penetration for cultural reasons, despite the ongoing trend amongst the younger generation of having a beard. Post-shave and ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Global Briefing

    The Future of Skin Care: Game-changing Trends and Influencers

    Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Men's Grooming in Azerbaijan

    Male attitudes to grooming continued to change in Azerbaijan over the review period, encouraged by Westernisation and increasing household penetration of the internet. Men started to pay particular attention to grooming and viewing beauty and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Mexico

    In 2014, men´s deodorants posted 4% current value growth and remained the most relevant men’s grooming product in general, accounting for 38% value share overall. It is relevant not only in men’s grooming, but also in overall deodorants where it ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Chile

    Men are becoming increasingly more aware of their self-image and they are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look good without losing their manly essence. All in all, Chilean ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Africa

    In 2014 men’s grooming saw strong yet slower growth relative to 2013, with current value growth standing at 8%. Much of the slowdown can be attributed to the strong price promotions throughout the year, and new entrants, which raised the competition ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Men's Grooming in Cameroon

    Men’s grooming products were increasingly popular in Cameroon in 2014 due to increased exposure to western ideals of acceptable grooming which was reflected in high availability in outlets. These products are usually imported, and sold in major ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bolivia

    Bolivian men are becoming more conscious about their personal care and this is leading them to look for male-specific brands and benefits. In addition, positive economic conditions are enabling more Bolivian men to choose benefits that were not ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Georgia

    When it comes to personal care, basic products are generally enough for men. The main category in 2014 was men’s shaving. It accounted for 63% of total sales, generating GEL24 million. Men's toiletries earned GEL14 million, for the most part coming ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Macedonia

    Men’s grooming achieved 3% current value growth in 2014, reaching sales of MKD311 million, a level of growth that indicated men’s grooming was reaching saturation due to stagnant demographics and consumer caution regarding purchasing men’s grooming ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bosnia-Herzegovina

    As earlier during the review period, men’s grooming continued to decline in Bosnia-Herzegovina, moreover at a faster rate. Male demand for beauty and personal care products is far more income elastic than demand from female consumers. Most men in ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2014, men’s grooming saw current value sales decrease 2% in value terms, reaching C$719 million. The decline was mainly affected by the low performance of men’s shaving (accounting for 63% retail value share of men’s grooming), which registered a ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    Rising interest in male appearance was the driver of value growth for men’s grooming in Denmark. It has become culturally acceptable for men to have an active interest in their personal appearance.

    May 2015 | US$990 | Add to cart | View details
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