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Market Research for Men's Grooming

Euromonitor International publishes the world's most comprehensive market research on men's grooming within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Men's Grooming in Indonesia

    Men’s grooming recorded similar current value growth in 2015 as in 2014. A growing number of male consumers were concerned about their image towards the end of the review period, alongside rising sophistication and disposable incomes. This fuelled ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Sweden

    The beauty and personal care market has reached a point where every major manufacturer is offering particular men´s grooming in some form. Companies are slowly and timidly adapting to this tendency as it is new terrain and since men largely have an ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Georgia

    The fluctuations of the Georgian currency that continued from the third quarter of 2014 exerted upward pressure on unit prices and caused a decrease in consumer disposable incomes. This, and the uncertain short-term economic situation, forced ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Japan

    Male grooming concerns continued to shift in Japan at the end of the review period. There was for example a marked trend towards less styled and more natural hairstyles among younger men, with many using fewer styling agents as a result. There was ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Brazil

    Men’s grooming recorded current value growth of 10% in 2015, to reach R$21.6 billion. This was a slowdown from the growth rate of 15% in 2014, due to the economic crisis, with higher inflation reducing the purchasing power of Brazilians, and higher ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Cameroon

    Men’s grooming products were increasingly popular in Cameroon in 2015, due to increased exposure to Western ideals of acceptable grooming, which was reflected in higher availability in outlets. In line with increasing incomes and changing lifestyles,...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kenya

    In order to increase the usage of these products, manufacturers are conducting active promotional campaigns through online platforms with the aim of encouraging usage and increasing the number of product purchases. This means that consumers are ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the United Arab Emirates

    Men are now looking for male-specific products rather than using neutral or female-oriented products more than ever before. The popularity of male-specific products in categories such as deodorants and men’s shaving was already prevalent in the ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Poland

    The demand for men’s grooming products continued to rise during 2015, in line with new lifestyles, whereby more younger and middle-aged Polish men cared more for their appearance. Stronger marketing activity was visible, not only in the promotion of ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Australia

    Overall men’s grooming sales continued to be impacted by a decline in men’s shaving, with beards and stubble still on-trend, having become popularised by a sub-culture known as “hipsters” and moving to the mainstream. Beards have become more ...

    Jun 2016 | US$990 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

    Jun 2016 | US$570 | Add to cart | View details

    Company Profile

    NaturaCosméticosSA in Beauty and Personal Care

    Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

    Jun 2016 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Romania

    Men grooming is benefiting from a widening consumer base and consumers' strengthening purchasing power. Strong growth was however also linked to a fairly low sales base. Men's grooming achieved 9% current value growth in 2015 over the previous year, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Philippines

    The growing demand from male consumers does not only stem from emulating global trends. As jobs with middle to high income levels are widespread and the economy is stabilising, male consumers are becoming more independent regarding beauty and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in India

    Men’s grooming continued to register strong growth over the review period, with increased focus on personal grooming among Indian men driving demand. Indeed, men’s grooming sales more than doubled over the past five years, growing from INR30 billion ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Spain

    Premium men’s fragrances saw the best performance within men’s grooming in 2015, with 7% current value growth. Paco Rabanne Invictus was the leading brand in premium men’s fragrances. Strong advertising campaigns with wider distribution allowed Puig ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Macedonia

    In 2015, men’s grooming in Macedonia grew by 3% in current value terms to reach sales of MKD501 million. Such a modest performance was down to stagnant population growth and the limited purchasing power of local consumers. Unfavourable demographics ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Dominican Republic

    Urbanisation and the emergence of products specific for men have driven males to pay more attention to their appearance. Some men’s grooming products, such as deodorants, skin care and bath and shower, have become part of the daily routine for many ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Morocco

    In the past, Moroccan culture was not supportive of men taking particular care of their appearance beyond the necessary hygiene basics. However, with the growing need to be presentable at work, social trends have started shifting to greater ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Malaysia

    Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    In 2015, men’s grooming was largely polarised. On the one hand, the growing trend towards long, groomed beards had a negative impact on men’s shaving. On the other hand, men’s toiletries, thanks especially to manufacturers’ activity in terms of new ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Tunisia

    In 2015 men’s grooming saw current value growth of 13% which was slightly higher than the review period CAGR of 12%. Growth was driven mainly by the strong growth in men’s fragrances which proved dynamic, characterised by international manufacturers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Saudi Arabia

    The employment rate in the country is growing, and Saudisation is helping more young Saudis to find employment, as the government is active in ensuring that unemployment amongst Saudis falls to 5% by 2020. The growing number of men in the workforce ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Pakistan

    International players continued to focus on the men’s grooming market during 2015 as men’s grooming offered opportunities for growth and expansion. Rising awareness of men’s grooming products among urban Pakistani consumers helped drive sales during ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hong Kong, China

    Men’s grooming current value sales increase by 3% in 2015 to reach HK$764 million – a decline in growth from the 6% recorded in 2014 which can mostly be attributed to the reduction in sales of premium men’s grooming products, especially men’s ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Lithuania

    Men’s grooming recorded healthy gains in Lithuania over the review period, as a growing number of image-conscious men adopted the habit of using these products on a daily basis. Increasing demand for men’s grooming products encouraged both retailers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Algeria

    Men’s grooming in Algeria is witnessing rapid growth, with current value sales rising by 11% in 2015, a rate of growth which was an improvement on the 10% current value CAGR recorded in the category over the review period.

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hungary

    Men’s grooming saw outstanding growth in 2015 in line with the significant growth of certain parent categories, such as shower gel. Demand increased due to rising incomes and low inflation. On the other hand men’s hygiene habits are also slowly ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Taiwan

    Current value growth in men's grooming slowed down in 2015, but remained moderate as the customer base continued to grow. The category is becoming more established. Companies continued to introduce new products to drive growth in value sales, and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uruguay

    The category continued to grow in Uruguay in 2015 as perceptions of men’s grooming are slowly changing, with men starting to accept and use these products. However, men’s shaving continued to account for a 42% share of overall category value sales. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ireland

    Men’s grooming experienced current value growth of 3% in 2015 as sales rose to €150 million. Irish men continue to take more pride in their appearance and personal grooming remains an essential everyday activity for a growing number of men. Growth in...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Guatemala

    Men’s grooming in Guatemala increased in current value by 8% over the course of 2015 as categories sales rose to GTQ1.1 billion. Traditionally, it has been considered inappropriate for Guatemalan men to look after their physical appearance beyond the...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Israel

    Nowadays, men are taking more care of their appearance. There are more benefits to grooming than just traditional shaving. For this reason many companies have launched new men-specific lines into Israel, such as the Laline and Clinique brands.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Azerbaijan

    The number of bath and shower, hair care, skin care, deodorants and other men’s grooming products increased significantly during the review period. The development of modern retailing had a significant influence on positive dynamics in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Peru

    Men’s grooming products continued recording healthy growth in 2015 despite economic deceleration, performing better than many other categories within beauty and personal care, including many containing women’s products. Men became much more concerned...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Colombia

    Male consumers are increasingly feeling attracted by higher quality and longer lasting razors and blades such as Gillette Fusion ProGlide. The idea of having a more pleasant and less traumatic shaving experience combined with saving money is being ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ecuador

    Men’s deodorants was the most promoted category and strongly incorporated in general consumption habits by almost all men in the population considering age and occupation. Important developments with durability and fragrances incorporated in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uzbekistan

    In 2015 men’s grooming witnessed the widening of product distribution. Men’s grooming products could be found even in remote areas of Uzbekistan at the end of the review period. Such a trend can be explained by the strengthening competition between ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in China

    Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kazakhstan

    Men’s grooming continued to observe gradual sales increases in 2015. The culture of men’s grooming is developing and improving in Kazakhstan. The range of products and number of brands that offer men’s grooming products is also increasing. However, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Serbia

    At the beginning of the review period, many manufacturers and retailers were inclined to believe that men’s skin care would pick up the pace and start seriously developing by 2015. However, this failed to occur and men’s skin care remains fairly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovenia

    Development of men’s grooming in Slovenia continues, as perception towards men’s grooming is slowly changing and the male population has started to accept and use more grooming products. However, men’s shaving continued to represent 41% share of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Mexico

    In 2015 Eveready de México announced that it had become Edgewell Personal Care México, and also that the global owner had become The Edgewell Personal Care Company instead of Energizer Holdings Inc. This change was the result of the company ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Men’s grooming registered negative current retail value growth of 1% to reach CZK2.6 billion in 2015. Sales were negatively affected by the trend towards growing a beard. Trimming and electric shavers detracted from growth in 2015. Men’s toiletries ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    Despite its poor performance, men’s grooming continued to attract new entrants in 2015. Some of them already operated in beauty and personal care, as is the case of Laboratoires LaScad, which extended the brand Ushuaïa into this category during 2015....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Austria

    The attention paid to a smart appearance, as well as a liberal attitude towards grooming products among Austrian men, continued in 2015. A smart appearance continued to be regarded as crucial to men’s social and career success. Nevertheless, the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2015 men’s grooming recorded 1% current value growth. Sales were negatively affected by the 3% current value decline in men’s shaving, as beards, moustaches and stubble became more acceptable and fashionable in Canada. The category is saturated, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    The rising purchasing power of Slovak consumers is supporting the increasing demand for quality and premium products. Male consumers are starting to become more interested in their overall appearance and are investing more for such a purpose. Men’s ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    In response to the boom in demand for men’s grooming in Vietnam, many leading manufacturers tend to pay strong attention to marketing activities in order to strengthen their reputations and attract more customers to use their products. For example, ...

    Apr 2016 | US$990 | Add to cart | View details
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