Euromonitor International publishes the world's most comprehensive market research on men's grooming, within the beauty and personal care industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

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Country Report

Men's Grooming in Kenya

Jun 2017

Increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment impacted positively on value growth for men’s grooming during 2016. The proliferation of modern ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

US$570
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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

US$570
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Country Report

Men's Grooming in Tunisia

Jun 2017

Men’s grooming witnessed the widening of product distribution; products could be found even in remote areas of Tunisia at the end of the review period. The popularity of male-specific products in categories such as deodorants and men’s shaving was ...

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Country Report

Men's Grooming in Hong Kong, China

Jun 2017

2016 saw the continuous soaring of men’s grooming in Hong Kong. Trimmed beard trends, natural-looking skin and healthy appearance have contributed to the increased focus on men’s grooming. Moisturisers and facial toners have seen an increasing share ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Men's Grooming in Algeria

Jun 2017

Men's grooming remains a niche beauty and personal care category in Algeria, although it is progressively beginning to occupy larger shelf space in retail outlets. Despite rising demand, there is a continued focus by the industry’s leading players on...

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Country Report

Men's Grooming in Morocco

Jun 2017

2016 saw men’s grooming record another strong performance as current value sales rose by 7%. Nowadays, a very diverse range of men’s grooming products are available in Morocco and the variety of products is constantly expanding as major companies ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

US$570
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Country Report

Men's Grooming in the Netherlands

May 2017

Men’s grooming products generated positive growth in 2016, however impacted by mixed performance amongst the different categories present within it. The category is a focus for many beauty and personal care manufacturers and retailers in their ...

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Country Report

Men's Grooming in Indonesia

May 2017

Men’s facial wash and moisturisers are amongst the most essential products within men’s grooming in Indonesia. With the launch of men’s facial care by well-known players, sales of men’s grooming recorded positive growth in 2016...

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Country Report

Men's Grooming in Pakistan

May 2017

Better media exposure and urbanisation continues to drive growth in men’s grooming....

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Country Report

Men's Grooming in the United Arab Emirates

May 2017

Men seek for men-specific products rather than using neutral or women-orientated products now than ever before. The popularity of men-specific products in male-dominant categories such as deodorants and men’s shaving was already prevalent in the ...

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Country Report

Men's Grooming in Vietnam

May 2017

Men’s grooming became attractive to both international and domestic companies over the last two years of the review period. Demand for men’s beauty and personal care products increased strongly, especially among the young population living in main ...

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Strategy Briefing

Niche Segment Rewriting the Rules in the Beauty Industry: Part II

May 2017

Niche labels effectively exploit consumer megatrends to drive innovation and fill gaps missed by legacy brands. Several new entrants embody qualities that target healthy and clean living, and personalised and experiential features. Their force is ...

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Country Report

Men's Grooming in Ecuador

May 2017

The negative trend in men’s grooming was driven by steep retail value and volume declines of men’s fragrances in 2016. With the exception of men’s fragrances, the majority of categories were relatively stable, with moderate retail value growth over ...

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Country Report

Men's Grooming in Malaysia

May 2017

A soaring number of male Malaysians are becoming exposed to the associated relationship between self-appearance with opportunity at work. Therefore, a growing number of men’s grooming products are being launched to continuously target potential men’s...

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Country Report

Men's Grooming in the US

May 2017

Online sales of men's shaving products continue to grow at a rapid pace in the US. Sales of men's grooming products through internet retailing reached USD826 million in 2016, 9% of total value sales in the category, the majority of which consisted of...

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Country Report

Men's Grooming in Uruguay

May 2017

Uruguayan men are very traditional. Therefore, the introduction of new men’s grooming products can be a challenge. However, men are starting to accept, and be more interested in, specific-purpose products. Nevertheless, men’s shaving continues to be ...

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