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Market Research for Men's Grooming

Euromonitor International publishes the world's most comprehensive market research on men's grooming within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Men's Grooming in Azerbaijan

    The number of bath and shower, hair care, skin care, deodorants and other men’s grooming products increased significantly during the review period. The development of modern retailing had a significant influence on positive dynamics in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Peru

    Men’s grooming products continued recording healthy growth in 2015 despite economic deceleration, performing better than many other categories within beauty and personal care, including many containing women’s products. Men became much more concerned...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Colombia

    Male consumers are increasingly feeling attracted by higher quality and longer lasting razors and blades such as Gillette Fusion ProGlide. The idea of having a more pleasant and less traumatic shaving experience combined with saving money is being ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ecuador

    Men’s deodorants was the most promoted category and strongly incorporated in general consumption habits by almost all men in the population considering age and occupation. Important developments with durability and fragrances incorporated in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uzbekistan

    In 2015 men’s grooming witnessed the widening of product distribution. Men’s grooming products could be found even in remote areas of Uzbekistan at the end of the review period. Such a trend can be explained by the strengthening competition between ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in China

    Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kazakhstan

    Men’s grooming continued to observe gradual sales increases in 2015. The culture of men’s grooming is developing and improving in Kazakhstan. The range of products and number of brands that offer men’s grooming products is also increasing. However, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Serbia

    At the beginning of the review period, many manufacturers and retailers were inclined to believe that men’s skin care would pick up the pace and start seriously developing by 2015. However, this failed to occur and men’s skin care remains fairly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovenia

    Development of men’s grooming in Slovenia continues, as perception towards men’s grooming is slowly changing and the male population has started to accept and use more grooming products. However, men’s shaving continued to represent 41% share of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Mexico

    In 2015 Eveready de México announced that it had become Edgewell Personal Care México, and also that the global owner had become The Edgewell Personal Care Company instead of Energizer Holdings Inc. This change was the result of the company ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Men’s grooming registered negative current retail value growth of 1% to reach CZK2.6 billion in 2015. Sales were negatively affected by the trend towards growing a beard. Trimming and electric shavers detracted from growth in 2015. Men’s toiletries ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    Despite its poor performance, men’s grooming continued to attract new entrants in 2015. Some of them already operated in beauty and personal care, as is the case of Laboratoires LaScad, which extended the brand Ushuaïa into this category during 2015....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Austria

    The attention paid to a smart appearance, as well as a liberal attitude towards grooming products among Austrian men, continued in 2015. A smart appearance continued to be regarded as crucial to men’s social and career success. Nevertheless, the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2015 men’s grooming recorded 1% current value growth. Sales were negatively affected by the 3% current value decline in men’s shaving, as beards, moustaches and stubble became more acceptable and fashionable in Canada. The category is saturated, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    The rising purchasing power of Slovak consumers is supporting the increasing demand for quality and premium products. Male consumers are starting to become more interested in their overall appearance and are investing more for such a purpose. Men’s ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    In response to the boom in demand for men’s grooming in Vietnam, many leading manufacturers tend to pay strong attention to marketing activities in order to strengthen their reputations and attract more customers to use their products. For example, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Africa

    There was a surge in interest in skin care among South African men during the review period, with men's skin care seeing an impressive 8% retail volume CAGR. Men notably became more likely to visit salons and also became more likely to use skin ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    The changing attitudes of Danish men continued to have a positive impact on men’s grooming in 2015. While older generations of men still regard the use of specialist skin care or hair care products as a feminine pursuit, younger men do not feel ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Thailand

    Men’s grooming registered robust growth of 8% in current value terms in 2015, to reach Bt12.7 billion, thanks to a strong influence from the media and socialisation. Men showed an increasing interest in “for men” products. Some switched from ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ukraine

    In 2015 a number of Ukrainians were forced to economise due to tightening budgets and the continued growth in prices of a number of products, including men’s grooming. In particular, there are people not boasting of high income levels who were forced...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belarus

    Men’s grooming continued its development phase in 2015, with further expansion of the product assortment. However, the economic slowdown had a moderating effect on its general performance, as men’s grooming products are still perceived as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the US

    The most important story in men’s grooming continues to be the stellar growth of online sales of men’s shaving products. Internet sales reached US$342 million in 2015, the vast majority of which consisted of razors and blades. The biggest online ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bolivia

    Men’s grooming products continued to see steady current value sales growth as Bolivian men placed increasing importance on their appearance.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Latvia

    Historically, Latvian men have been very conservative and even narrow-minded about using beauty and personal care products; however, this attitude has started to change. Men have become more concerned about their appearance and manufacturers see ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming recorded strong positive growth in 2015 as a 10% increase was registered in current value terms. With a growing urban population, particularly of young adult males who place more emphasis on maintaining an attractive appearance, the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Costa Rica

    As the local economy continues to face its stabilisation process, more middle- and even high-income buyers become more aware of spending on less essential goods, which shows in the fact that more specialised men’s grooming alternatives (such as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Croatia

    Within Croatian beauty and personal care, men’s grooming was the biggest trend in 2015. Sadly, this trend coincided with economic problems in Croatia over the review period, and thus the potential for big growth in sales was not used to its full ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Estonia

    Men’s grooming is developing in Estonia, with the category accounting for an 11% share of the beauty and personal care market in 2015. Local men are beginning to use these products on a daily basis, particularly men’s fragrances, men’s toiletries and...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Greece

    As consumer budgets remain squeezed, consumers increasingly opt for a “one-product-solution”, products that can cover the needs of the whole family instead of gender-specific ones. This trend translated to losses for men’s grooming in 2015, with most...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Venezuela

    Companies continued to face obstacles to ensuring a steady supply of products on retail shelves. Important value generators, such as shampoos, conditioners, razors and blades and deodorants, are subject to price freezes. Meanwhile, men’s shaving and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Chile

    Chilean consumers are not culturally advanced in the use of men’s grooming products. Chile is traditionally a society with a high degree of machismo and thus, the consumption of certain products is considered feminine and few men pursue strong ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bosnia-Herzegovina

    Men’s grooming recorded the best value growth of the review period in 2015. Demand from male consumers in beauty and personal care has proven to be more elastic during periods of weak economic performance, such as during most of the review period. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Argentina

    Men's grooming remains undeveloped in Argentina but is slowly beginning to occupy a larger space. Despite this demand, there is a continued focus by players on traditional categories such as fragrances, shaving products, deodorants or hair care, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Italy

    Shaving products account for the greatest proportion of sales in the Italian men’s grooming category for cultural reasons, despite the trend among younger males to wear a beard. The shaving category is followed by fragrances. Post-shave and skin care...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Russia

    Men’s toiletries performed better than other men’s grooming categories in both current retail value and retail volume terms in 2015, while men’s shaving was the most saturated.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Singapore

    Men’s grooming recorded a decline in value sales of 1% in 2015, which was similar to 2014 and primarily due to price discounting. Increased sophistication of men mean that they look to purchase better quality products. A wealth of information on the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bulgaria

    Few men pay much attention to their personal grooming. As such, category sales are mostly comprised of men’s fragrances, men’s toiletries, and men’s shaving. In 2015, category sales increased by 1% to reach BGN76 million. This was slightly lower than...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Switzerland

    As more men look for male-specific products, innovation that combines multiple benefits as well as specialist solutions tailored to men’s problem-solving nature become more common in various areas such as skin care, hair care or deodorants.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Korea

    Men’s grooming slightly slowed down in current value growth terms during 2015 compared with 2014, though prices remained attractive. Image-consciousness among South Korean men continued to be strong, especially given the ageing population in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Portugal

    Portuguese men are paying more attention to their appearance, investing not only in more personal hygiene products but also in beauty care products. This category continues to be an important opportunity area for manufacturers, as a considerable ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Finland

    Men’s grooming in Finland remains relatively immature by Western standards and took a hit during the economic downturn. Firstly, value sales in the highest sales category, men’s razors and blades, was affected by consumers downgrading to more ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Germany

    The variety of products developed to fit the specific needs of men continued to increase in 2015. As a result of the higher levels of availability increasing convenience and selection, men’s grooming products grew by 2% and 1% in volume and current ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Netherlands

    Men’s grooming continued to decline in current value terms in 2015 as increasing numbers of Dutch men remained ambivalent about buying beauty and personal care products due to the uncertain economic conditions which prevail in the Netherlands as men ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Norway

    The beauty and personal care industry in Norway has waited for some time now for men’s grooming to really take off, with growth thus far being fairly gradual. It is largely younger demographics which have changed their personal care routines to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Turkey

    Men’s grooming saw 12% value growth in 2015, mainly as a result of the increasing numbers of men with professional jobs living in urban areas who attach more importance to their personal hygiene and appearance. Average unit prices continued to see ...

    Apr 2016 | US$990 | Add to cart | View details

    Passport

    Passport Men's Grooming Americas

    All current Men’s Grooming category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Men's Grooming Asia Pacific and Australasia

    All current Men’s Grooming category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports ...

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Men's Grooming Eastern Europe

    All current Men’s Grooming category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Men's Grooming Middle East and Africa

    All current Men’s Grooming category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Men's Grooming Western Europe

    All current Men’s Grooming category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details
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