Men's grooming market research

Euromonitor has the world’s most comprehensive research on the men's grooming category within the beauty and personal care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the men's grooming market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our men's grooming market research answer questions such as:

What is the market size of men's grooming products?
What are the major brands in men's grooming?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

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Total: (107)

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Natura Cosméticos SA, has generated exponential growth over 2006-2011 based on the dynamism of its domestic market; it is the second largest direct seller of BPC in the world, despite its very narrow geographic range. Its exceptionally strong brand ...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Men's Grooming in Saudi Arabia

Saudi Arabia traditionally had entrenched attitudes about masculinity, with consumers often frowning upon any signs of male vanity. These attitudes continued to be seen among more religious and older consumers at the end of the review period. ...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon Products Inc is the largest and best known of the world's direct sellers. However, in 2011 it began to encounter financial hardships. It has lost share in its cash cow Brazil, whose performance over the review period was still able to offset ...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Men's Grooming in Slovenia

In 2011, men’s toiletries continued to perform better than men’s shaving. Products in men’s toiletries are constantly growing because they do not have a strong tradition and are becoming more and more popular among men. Hence, this category is not as...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Beiersdorf AG in Beauty and Personal Care

One of the key challenges facing Beiersdorf has been limited innovation due to budgetary constraints. The company has made a strategic decision to streamline its portfolio to drive growth in core categories. This could be expected to drive stronger ...

Jan 2013 | US$525| Add to cart | View details ›

Company Profile

Unilever Group in Beauty and Personal Care

Unilever has been a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever...

Jan 2013 | US$525| Add to cart | View details ›

Country Report

Men's Grooming in the United Arab Emirates

The grooming trend had a stronger influence on low- and mid-income men at the end of the review period, as ongoing economic recovery encouraged stronger spending by these consumers on men’s grooming. Stronger spending by these groups was also linked ...

Jan 2013 | US$900| Add to cart | View details ›

Company Profile

Amway Corp in Beauty and Personal Care

Amway Corp, a US-based direct seller of a broad variety of consumer goods, is looking to develop share in emerging markets to offset market maturity. It is investing heavily in production in Asia Pacific, and has adopted a flexible branding strategy ...

Jan 2013 | US$525| Add to cart | View details ›

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio both in terms of category and regions. It has embarked on a number of acquisitions in the ...

Dec 2012 | US$525| Add to cart | View details ›

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame Cosmetics SA has grown share strongly over the review period thanks to its success in Russia and Eastern Europe. However, underlying weakness in these markets, especially Russia where direct sales are beginning to diminish in importance, has...

Dec 2012 | US$525| Add to cart | View details ›