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Men's grooming market research

Euromonitor has the world’s most comprehensive research on the men's grooming category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the men's grooming market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our men's grooming market research answer questions such as:

  • What is the market size of men's grooming products?
  • What are the major brands in men's grooming?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

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Passport

Passport Men's Grooming Americas

All current Men’s Grooming category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Asia Pacific and Australasia

All current Men’s Grooming category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Eastern Europe

All current Men’s Grooming category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Middle East and Africa

All current Men’s Grooming category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$9,500 | Add to cart | View details

Passport

Passport Men's Grooming Western Europe

All current Men’s Grooming category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Global

All of our data and analysis for Men's Grooming in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2015 | US$50,000 | Add to cart | View details

Global Briefing

Digital Strategies Serve All Aspects of Operations in Global Beauty

Beauty companies have a growing focus and rising investments into developing their digital strategies and online presence. The objective of these strategies does not only include online sales but also to build strong brand image, raise brand ...

Mar 2015 | US$1,200 | Add to cart | View details

Country Report

Men's Grooming in Kazakhstan

In 2013, men’s grooming continued to appeal more and more to men in Kazakhstan. This was largely driven by the westernisation trend. The advertising of men’s beauty and personal care products contributed significantly to this trend. In Kazakhstan, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Tunisia

2013 witnessed the strongest value growth of the review period for men’s grooming, as a rise of 10% was posted. This performance was mainly a result of the rising demand for men’s grooming products, in part as a consequence of a major advertising ...

Feb 2015 | US$900 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,200 | Add to cart | View details

Global Briefing

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is ...

Jan 2015 | US$1,200 | Add to cart | View details

Country Report

Men's Grooming in Azerbaijan

Towards the end of the review period an increasing number of men placed greater importance on self-grooming as a result of rising urbanisation. Increased urbanisation means that a growing number of men are in professional jobs, which requires them to...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Macedonia

Young Macedonian men aged between 18 and 35 as well as working men up to the age of 50 were becoming increasingly interested in maintaining more attractive and masculine personal appearance. Most of the leading manufacturers of beauty and personal ...

Jan 2015 | US$900 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Dec 2014 | US$525 | Add to cart | View details

Global Briefing

Unlocking Diverse Opportunities in Beauty in Asia Pacific

The Asia Pacific region encompasses countries with diverse economies. While China remains a global growth engine, Japan’s beauty market continues to contract. However, opportunity areas are clearly showing demand for product customisation, mass ...

Dec 2014 | US$1,200 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

While Henkel recorded %4 growth in beauty in 2013, the company is faced with two major challenges. Firstly, it has a narrow beauty focus with hair care generating almost 60% of its total beauty sales and, secondly, the company’s regional balance is ...

Dec 2014 | US$525 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

LVMH is the world’s largest luxury goods company. Despite beauty being one of its smallest divisions, it has increased its investment in the category, and it aspires to become a top 10 beauty player globally. While its revenues derive primarily from ...

Nov 2014 | US$525 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Nov 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in Uzbekistan

Over the review period, men’s grooming products became more available. Marketing campaigns continued on a variety of advertising channels and Russian TV channels to cause and increase consumer awareness. Living standards also improved, raising the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Taiwan

As grooming and appearance are increasingly important in Taiwan, men’s grooming became a key point in appearance as well as the ability to charm and attract the opposite sex. Men’s grooming has also gradually moved into skin care. As the category is ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Sweden

Men’s grooming remains underdeveloped and few Swedish men have adopted sophisticated beauty and personal care routines. Few Swedish men also dare to ask for help with their choice of products and often leave stores with a product that is not suitable...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Romania

Men’s grooming was a tool for men in Romania to improve the way they look. However, Romanians were conservative in terms of men’s grooming products which meant that shaving products and deodorants were the largest in 2013 and were approaching ...

Nov 2014 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate has proved to be one of the most recession-proof companies, but in 2013 this seemed to have stalled for two reasons. First, a slowdown in Latin America and second, a narrow portfolio focus. Colgate has made up for the slowdown in Latin ...

Nov 2014 | US$525 | Add to cart | View details

Company Profile

Beiersdorf AG in Beauty and Personal Care

Beiersdorf having streamlined its portfolio to focus on core areas to fight competition from larger companies is now seeing the first successes. The company’s innovation pipeline continues to be dynamic with interesting launches in core areas driving...

Nov 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in New Zealand

2013 saw a resurgence of traditional mass brands being marketed and distributed, including Brut, adidas and Old Spice, trying to capture a new generation of male consumers. Towards the end of 2012 the Brut brand by Pharmacare Laboratories Pty Ltd ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Vietnam

Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Malaysia

Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Men's Grooming in Saudi Arabia

Saudi men became increasingly willing to invest time and money in a daily grooming regime during the review period. Traditionally, consumers had entrenched attitudes about masculinity, and often frowned upon signs of male vanity, with such attitudes ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Hong Kong, China

Men’s grooming registered a stronger current value growth in 2013 than 2012. Rising sophistication of male consumers is seeing them become more comfortable in purchasing various men’s grooming products to enhance their daily grooming regime. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Japan

Value sales of men’s grooming saw slight value growth in 2013. Cleanliness became increasingly important to Japanese men during the review period and male consumers became more interested in their appearance and men’s grooming products. Not only did ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Nigeria

Men’s grooming recorded impressive growth in 2013, with a 12% increase in retail current value terms. The increasing sophistication of upper- and middle-income consumers, spurred by rising incomes, led to them trading up to higher-quality grooming ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Portugal

Despite the economic recession, Portuguese men are taking more interest in personal care than ever before in a bid to appear more attractive; thus the leading manufacturers are placing a strong marketing emphasis on masculinity, physical appearance ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in the United Arab Emirates

The rising importance of maintaining an attractive appearance and image through personal grooming among men across the Middle East region boosted demand for men’s grooming in 2013. Growth in the category was also boosted by the strong products ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Belarus

Traditional conservatism of Belarusian men towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing increasing ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Ireland

Men’s grooming experienced a strong performance in 2013 as sales reached a value of €105 million, thanks to a 4% increase. The majority of men’s grooming categories experienced growth in the previous year, the exception being just premium men’s ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming performed better than overall beauty and personal care in 2013. Yet the low penetration of these products defined category demand in Russia. Many years of low demand and no culture of using men’s cosmetics affected consumers’ behaviour...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Indonesia

Men’s grooming continued to show a strong double-digit current value growth in 2013. Urban male consumers have become more concerned about their appearance and more of them started to use men’s grooming to enhance their looks. Appearance matters more...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Brazil

In 2013, men’s grooming registered current value growth of 16%, reaching R$9.8 billion. Growth was mainly driven by the rise in consumption of men’s grooming products, especially value-added products, given that men are more demanding and vainer than...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in Belgium

During the middle of the review period some players observed that men’s grooming products was not the Promised Land that was expected a decade ago. Some 10 years after the emergence of the metrosexual phenomenon, it seems that this trend was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Switzerland

Over the review period men continued to put increasing importance on appearance and further gained knowledge regarding the grooming products most adapted to their needs. Not only did they have an interest in men-specific products, such as shaving ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in the Netherlands

Men’s grooming showed a minimal growth in 2013 as the economic worries and the low consumer confidence suppressed growth seen in earlier years. Still, Dutch men are increasingly buying more grooming products, although for the most part they prefer ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Men's Grooming in France

Men’s grooming continued to experience difficulties in taking off in France. Men’s attitude towards personal grooming is changing slowly. Even if a growing number of men used beauty and personal care products adapted to them, in general, the majority...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Thailand

Rising sophistication of males boosted their willingness to invest in men’s grooming products to keep up their image. This was especially due to the males’ increased exposure to international beauty and grooming trends that saw them more receptive to...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details
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