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Market Research for Men's Grooming

Euromonitor International publishes the world's most comprehensive market research on men's grooming within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Company Profile

    Beiersdorf AG in Beauty and Personal Care

    Beiersdorf AG operates Nivea, the leading global skin care brand, which generated 86% of its 2014 BPC sales. It also operates La Prairie and Eucerin, which slightly widens its price positions. Its strategic focus on these brands and on skin care, ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Shiseido Co Ltd in Beauty and Personal Care

    Japanese BPC player Shiseido Co Ltd is undergoing a strategic overhaul to help grow sales internationally and develop the Shiseido brand in particular as a global beauty leader, and develop a stronger premium position with its NARS and bareMinerals ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Johnson & Johnson Inc in Beauty and Personal Care

    US producer Johnson & Johnson Inc (J&J) sees itself as a healthcare company rather than a BPC player. This gives the company’s BPC portfolio a pharmaceutical tilt, in theory a competitive edge in a market where consumer demand for function and ...

    Nov 2015 | US$570 | Add to cart | View details

    Company Profile

    Clarins SA in Beauty and Personal Care

    Clarins SA, a premium beauty company specialising in fragrances and skin care, has been re-privatised since it delisted from the Paris Stock Exchange in 2010. With heavy dependence on developed markets and revenues coming primarily from its eponymous...

    Oct 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Malaysia

    Male consumers have become increasingly concerned about their physical appearance, and more men visited hair salons and professional beauty centres. Besides, more men visited retailers selling beauty and personal care products, mainly looking for ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Egypt

    The most popular categories in men's grooming are men's shaving and hair care. Skin care is not very active although major brands, such as Oriflame and Avon, are working on popularising skin care via product videos. These brands demonstrate why skin ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Indonesia

    Men’s grooming continued to show strong double-digit current value growth in 2014. Urban male consumers have become more concerned about their appearance and more of them started to use men’s grooming products to enhance their looks. Appearance ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    There is a rising trend among male consumers of purchasing products with multiple effects. In such a difficult economic period, a product with multiple effects saves users time and money because they do not have to consume different products for ...

    Sep 2015 | US$990 | Add to cart | View details

    Global Briefing

    The Future for Plastic Tubes: Opportunities Analysis in Beauty and Personal Care

    Squeezable plastic tubes rose by 4% in personal care globally in 2014; an even better performance than total packaging’s 3% increase. Over 2014-2019, plastic tube volumes are set to grow primarily alongside rising toothpaste sales in developing ...

    Sep 2015 | US$1,325 | Add to cart | View details

    Country Report

    Men's Grooming in New Zealand

    The popular men’s grooming brand Lynx, well-known for its flagship product line in men’s deodorants, expanded its range of products further in 2014. Over the review period Lynx expanded into body washes, and in 2014 expanded into hair care with ...

    Sep 2015 | US$990 | Add to cart | View details

    Company Profile

    Colgate-Palmolive Co in Beauty and Personal Care

    Colgate-Palmolive Co is the world’s fourth leading company in the beauty and personal care industry, a testament to its oral care presence given its position stems mainly from this category. Despite cutting-edge innovations in oral care, its narrow ...

    Sep 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Kazakhstan

    In Kazakhstan men are starting to pay attention to caring for their skin; however, this trend is yet small. For the majority of men in Kazakhstan shaving is a daily process, but in 2014 not all men found the use of skin care an important or necessary...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uzbekistan

    In 2014, men’s grooming continued to experience development from both demand and supply sides. The consumer base continued to expand in line with the growing product variety and availability. The perception that men need different products from women...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Algeria

    Men’s grooming in Algeria is witnessing fast growth. Sales value growth in 2014 was 8%; exactly in line with the review period CAGR of 8%.

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belarus

    The latest trend in men’s toiletries was to imitate tendencies from similar categories of women’s beauty and personal care. Thus, men’s hand cream, anti-ageing face cream and UVF properties were used in men’s skin care.

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in the Philippines

    More beauty and personal care brands are expanding their portfolios to include products which have been specifically designed for men. Pond’s, for instance, launched a line of men’s grooming products in March 2014: Pond’s Men Energy Charge. Even ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Thailand

    Men’s grooming slowed slightly in current value growth in 2014, but performance remained satisfactory. Manufacturers continued to pump in research and development dollars to innovate more sophisticated men’s grooming products to answer their rising ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Taiwan

    Growth in men's grooming slowed, but remained moderate in 2014 as the customer base continued to grow, but is becoming more established. Companies continued to introduce new products to drive growth in value sales and there is now a growing social ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hong Kong, China

    Men’s grooming registered marginally stronger current value growth in 2014 than 2013. In recent years, male consumers in Hong Kong have become more sophisticated in terms of their personal grooming habits, which has led them to want to upgrade the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovenia

    Men’s grooming continued to develop in Slovenia, as perception towards men’s grooming is slowly changing in the country and the traditional male population started to accept and use more grooming products. However, men’s shaving continued to ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Brazil

    Men’s grooming recorded current value growth of 13% in 2014, to reach BRL11.1 billion. The continuous increase in the consumption of men’s grooming products, especially value-added products, was the primary driver of growth in this category. Also, ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bulgaria

    Machismo is strong in Bulgaria and few men pursue strong grooming standards. In 2014, current value sales increased by 1% to reach BGN45 million. This was slightly slower than the 2% CAGR registered over the review period. The slowdown in growth was ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Switzerland

    Although the revolution in men’s grooming products predicted by experts some years ago has not manifested itself, there are nonetheless increasing numbers of men attaching greater importance to their appearance. Far from being a taboo, men’s concerns...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    During the middle of the review period some players observed that men’s grooming was not the Promised Land that was expected a decade ago. Some 10 years after the emergence of the metrosexual phenomenon, it seems that this trend was short-lived, or ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    In 2014, the key trend influencing men’s grooming was the reinforcement of skin care functions in men’s razors and blades. In order to counter the negative impact on sales of the ‘three day beard’ trend, manufacturers launched new razors which offer ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in India

    Men’s grooming continued to register strong growth in 2014. This growth was driven by urban male consumers who were aware of these products and brands. Knowledge of these brands grew strongly due to the promotional campaigns carried out by L’Oréal ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Demand for men’s grooming products continued to rise during 2014, in line with new lifestyles, whereby more younger and middle-aged Czech men were taking care of their appearance. Stronger marketing activity was visible for men’s grooming products in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Mens Grooming in Singapore

    Men’s grooming saw current value sales growth of 1% in 2014, down from 3% in 2013. Men continued to become more image-conscious in 2014, while manufacturers increased their marketing support for products in this category. As a result, male consumers ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Peru

    Men’s grooming products continued to grow rapidly in 2014, although economic growth decelerated during the year. The trend established in the country shows that men are much more concerned about beauty and hygiene and now demand specialised products ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hungary

    Men’s grooming recorded steady growth in 2014, due to rising household incomes and developing consumer habits. Growth was primarily driven by premium categories, since there is a growing group of educated and wealthy men who are willing to pay more ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Poland

    An increasing number of manufacturers started to offer or expand their existing ranges of product portfolios tailored to men as they became more receptive to innovations. Increased availability and more active marketing activities stimulated sales of...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Spain

    Men’s grooming in Spain experienced an adverse performance in 2014, with value sales declining by 3% in current terms to reach €551 million. In comparison with the -2% current value CAGR recorded in the category over the entire review period, this ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Netherlands

    Men’s grooming continued to be hampered by the growing popularity of stubble and full beards in 2014, which led Dutch men to shave less and/or switch to electric beard trimmers. Consequently, demand for men’s shaving products declined significantly, ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Pakistan

    Men’s skin care has become famous among urban consumers. International media channels viewed in every home have supported its growth and increased awareness of men’s grooming products. Men’s razors and blades showed 23% growth in current value sales ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Japan

    In 2014, men’s grooming continued to perform well, growing by 3% in current value terms to reach sales of ¥193 billion. For many years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming products are increasingly popular in Nigeria, supported largely by the increased presence of such products, which are usually imported, in major retail channels such as supermarkets and open markets. Also, with urbanisation and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Germany

    Segmentation in men’s grooming increased in 2014, focusing for example on different skin types, particularly sensitive skin. However, simplicity remained the most important issue for men when choosing grooming products. Therefore, products designed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Romania

    Men's grooming remained a dynamic category in 2014, recording strong growth and generating high interest among companies which are already present and among those that want to enter it. While men's shaving reached a certain level of maturity, the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kenya

    The growing focus on personal grooming among Kenyan men as a result of increased levels of international travel and higher media exposure, coupled with rising disposable incomes, improved product availability and strong media advertising campaigns ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Portugal

    Portuguese men paid increasing attention to their appearance at the end of the review period. Men feel pressure to be well-groomed and have a youthful appearance because of the media. As such, men’s grooming products became much more important over ...

    Jun 2015 | US$990 | Add to cart | View details
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