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Market research for men's grooming

Euromonitor International has the world's most comprehensive research on men's grooming within the beauty and personal care.

We monitor and analyse the men's grooming category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

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    Company Profile

    Oriflame Cosmetics SA in Beauty and Personal Care

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Germany

    Segmentation in men’s grooming increased in 2014, focusing for example on different skin types, particularly sensitive skin. However, simplicity remained the most important issue for men when choosing grooming products. Therefore, products designed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Romania

    Men's grooming remained a dynamic category in 2014, recording strong growth and generating high interest among companies which are already present and among those that want to enter it. While men's shaving reached a certain level of maturity, the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kenya

    The growing focus on personal grooming among Kenyan men as a result of increased levels of international travel and higher media exposure, coupled with rising disposable incomes, improved product availability and strong media advertising campaigns ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Portugal

    Portuguese men paid increasing attention to their appearance at the end of the review period. Men feel pressure to be well-groomed and have a youthful appearance because of the media. As such, men’s grooming products became much more important over ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Korea

    Mass men’s skin care accounted for the fastest growth in 2014 with 14% value sales increase. The sales value remained marginally below premium men’s skin care with Won361 billion. Brands with lower unit price gained in popularity as domestic OEM ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Morocco

    Overall men’s grooming registered value growth of 6% in 2014 due to Moroccan men’s awareness of their personal appearance and the necessity of daily hygiene though deodorants, hair care, skin care, and even toiletries. Furthermore, men’s preference ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Serbia

    There has been a long-lasting trend in Serbia which dictates that men in general are taking greater care about their looks and consequently purchase more men’s grooming products. However, in 2014 it was clearly evident that men were quick to reduce ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    Men’s grooming continued with positive sales development with 2% value increase in 2014, which was a quite similar performance to that recorded during the review period, with a value CAGR of 3% at current 2014 prices. The rising interest in products ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Australia

    Total sales of men’s grooming in 2014 were affected by a drop in sales of men’s shaving products as beards, moustaches and stubble became more acceptable and fashionable in Australia. Fundraising effort Movember encouraged this trend, with the ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Argentina

    Men’s grooming is less developed in Argentina, but in the review period companies undertook major launches and advertising campaigns. Men are traditional customers and concentrate their demand towards products such as shaving, hair care and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Dominican Republic

    The increasing trend of urbanisation and high temperatures lead male consumers to pay more attention to their appearance, producing higher male consumer demand for men’s grooming products. Some men’s grooming products, such as deodorants and bath and...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Guatemala

    Guatemalan men, used to be characterised by being “macho” men that did not care about their physical appearance, and when it came to using personal care products they would use whatever their wife or mother bought for them. However, that is changing,...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ecuador

    Despite the availability of more specialised products for men’s grooming in Ecuador, men still prefer just the basic products, such as shampoo, deodorants and shaving products. Their interest in a good appearance is more shown in how they dress and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Costa Rica

    Not only did men’s shaving see further dynamism in 2014, but also other self-indulgence-oriented categories achieved higher demand amongst local men. This was especially due to the ongoing self-identification trends (sporting, millennials, executive)...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the United Kingdom

    The 1% current value decline in men’s grooming in 2014 was predominantly down to the 4% contraction seen in men’s shaving. The hipster beard trend has grown steadily over the last decade, reaching a peak as a mainstream fashion trend in 2014. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Italy

    Italian consumers are culturally advanced in the use of men’s grooming products. Shaving is the category with the highest penetration for cultural reasons, despite the ongoing trend amongst the younger generation of having a beard. Post-shave and ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Global Briefing

    The Future of Skin Care: Game-changing Trends and Influencers

    Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Men's Grooming in Azerbaijan

    Male attitudes to grooming continued to change in Azerbaijan over the review period, encouraged by Westernisation and increasing household penetration of the internet. Men started to pay particular attention to grooming and viewing beauty and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Mexico

    In 2014, men´s deodorants posted 4% current value growth and remained the most relevant men’s grooming product in general, accounting for 38% value share overall. It is relevant not only in men’s grooming, but also in overall deodorants where it ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Chile

    Men are becoming increasingly more aware of their self-image and they are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look good without losing their manly essence. All in all, Chilean ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Africa

    In 2014 men’s grooming saw strong yet slower growth relative to 2013, with current value growth standing at 8%. Much of the slowdown can be attributed to the strong price promotions throughout the year, and new entrants, which raised the competition ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Men's Grooming in Cameroon

    Men’s grooming products were increasingly popular in Cameroon in 2014 due to increased exposure to western ideals of acceptable grooming which was reflected in high availability in outlets. These products are usually imported, and sold in major ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bolivia

    Bolivian men are becoming more conscious about their personal care and this is leading them to look for male-specific brands and benefits. In addition, positive economic conditions are enabling more Bolivian men to choose benefits that were not ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Georgia

    When it comes to personal care, basic products are generally enough for men. The main category in 2014 was men’s shaving. It accounted for 63% of total sales, generating GEL24 million. Men's toiletries earned GEL14 million, for the most part coming ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Macedonia

    Men’s grooming achieved 3% current value growth in 2014, reaching sales of MKD311 million, a level of growth that indicated men’s grooming was reaching saturation due to stagnant demographics and consumer caution regarding purchasing men’s grooming ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bosnia-Herzegovina

    As earlier during the review period, men’s grooming continued to decline in Bosnia-Herzegovina, moreover at a faster rate. Male demand for beauty and personal care products is far more income elastic than demand from female consumers. Most men in ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2014, men’s grooming saw current value sales decrease 2% in value terms, reaching C$719 million. The decline was mainly affected by the low performance of men’s shaving (accounting for 63% retail value share of men’s grooming), which registered a ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    Rising interest in male appearance was the driver of value growth for men’s grooming in Denmark. It has become culturally acceptable for men to have an active interest in their personal appearance.

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Croatia

    The era of increased interest in men’s grooming products could not have come at a worse time: It coincides with the advent of the economic downturn, which is set to end after six long years of financial trouble for Croatian households. Thus, the ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Estonia

    Men’s grooming saw healthy growth in Estonia in 2014 as more men started to adopt the habit of using grooming products daily. This trend developed especially strongly among younger men, who were interested in new launches and started to use different...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uruguay

    Rising demand for male-specific beauty and personal care products continues to boost sales in various beauty and personal care categories, and men’s grooming overall is benefited strongly from this trend. Nonetheless men’s grooming is a category ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Iran

    Most Iranian people continued to use double-edge blades in 2014, remaining unaware of systems and even disposables. The use of bar soap instead of pre-shave gels and foams also remained a common trend. As a result of these practices, whenever ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Latvia

    Men’s grooming prolonged the period of robust growth in 2014 as more Latvian males became regular users of different beauty and personal care products. Taking care of one’s personal appearance is no longer considered solely a female pursuit, among ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Tunisia

    Men’s awareness of gender-specific beauty and personal care products increased in 2014, thus, men’s grooming recorded strong value growth of 10% in 2014. In addition, Tunisian men have gradually become conscious about the importance of taking care of...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Lithuania

    Men’s grooming continued to grow in 2014, although few players were happy with their performances. The mismatch between the actual performance and expectations simply cannot be ignored. At the start of the review period, many companies had lofty ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Israel

    With the exception of the spike in sales of toiletries, when the public donated to IDF soldiers during the latest military operation, men’s grooming is very stable on account of brand loyalty and unchanging per capita consumption. Due to the ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Norway

    Personal grooming is becoming an increasingly important aspect of life for Norwegian men. Young Norwegian men, in particular, are becoming increasingly concerned about the way they look, the way they smell and their cleanliness. While this was ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the United Arab Emirates

    Categories which follow a clear differentiation between male- and female-oriented product lines, such as deodorants and men’s shaving, are huge in the United Arab Emirates, as men account for the vast majority of the population. However, in other ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Turkey

    In 2014, growth in men’s grooming was stimulated by the increasing number of urban men with professional jobs, who attach greater importance to their personal hygiene and appearance. Although the traditional image of maleness in Turkish culture is ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in China

    Men’s grooming recorded strong current value growth of 9% in 2014, thanks to the increasing acceptance of gender-specific beauty and personal care products among male consumers. On the other hand, in view of the greater category potential, more ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Colombia

    Whilst there are more sales of men’s grooming products in traditional categories like men’s shaving, men’s skin care is seeing more dynamism in terms of value growth. Lubriderm Men’s 3-in-1 is probably one of the most appealing recent launches as it ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Russia

    Men’s grooming is divided into two large major categories, which are men’s shaving and men’s toiletries. In 2014, men’s shaving performed less positively than men’s toiletries. This was the result of several factors. First of all, men’s grooming was ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Saudi Arabia

    Saudi men became increasingly willing to invest time and money in a daily grooming regime during the review period. Traditionally, consumers had entrenched attitudes about masculinity, and often frowned upon signs of male vanity, with such attitudes ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Greece

    Men’s grooming is particularly affected by the recession, given that consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Austria

    Austrian men demonstrated an increasingly liberal attitude towards personal grooming products towards the end of the review period as maintaining a smart appearance has become vital to maintaining elevated social status and career success. Thus, ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ireland

    Men’s grooming posted current value growth of 3% in 2014, with sales reaching €109 million. All categories continued to see positive growth as men continued to place more emphasis on their appearance and as more and more products were developed ...

    May 2015 | US$990 | Add to cart | View details
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