RSS print

Men's grooming market research

Euromonitor has the world’s most comprehensive research on the men's grooming category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the men's grooming market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our men's grooming market research answer questions such as:

  • What is the market size of men's grooming products?
  • What are the major brands in men's grooming?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Return to beauty and personal care home page.

results

 

Country Report

Men's Grooming in Chile

Men are becoming increasingly more aware of their self-image and they are also slowly starting to overcome cultural barriers regarding image and body image care. Chilean men want to look good without losing their manly essence. All in all, Chilean ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in South Africa

In 2014 men’s grooming saw strong yet slower growth relative to 2013, with current value growth standing at 8%. Much of the slowdown can be attributed to the strong price promotions throughout the year, and new entrants, which raised the competition ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Cameroon

Men’s grooming products were increasingly popular in Cameroon in 2014 due to increased exposure to western ideals of acceptable grooming which was reflected in high availability in outlets. These products are usually imported, and sold in major ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Bolivia

Bolivian men are becoming more conscious about their personal care and this is leading them to look for male-specific brands and benefits. In addition, positive economic conditions are enabling more Bolivian men to choose benefits that were not ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Georgia

When it comes to personal care, basic products are generally enough for men. The main category in 2014 was men’s shaving. It accounted for 63% of total sales, generating GEL24 million. Men's toiletries earned GEL14 million, for the most part coming ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Macedonia

Men’s grooming achieved 3% current value growth in 2014, reaching sales of MKD311 million, a level of growth that indicated men’s grooming was reaching saturation due to stagnant demographics and consumer caution regarding purchasing men’s grooming ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Bosnia-Herzegovina

As earlier during the review period, men’s grooming continued to decline in Bosnia-Herzegovina, moreover at a faster rate. Male demand for beauty and personal care products is far more income elastic than demand from female consumers. Most men in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Canada

In 2014, men’s grooming saw current value sales decrease 2% in value terms, reaching C$719 million. The decline was mainly affected by the low performance of men’s shaving (accounting for 63% retail value share of men’s grooming), which registered a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Denmark

Rising interest in male appearance was the driver of value growth for men’s grooming in Denmark. It has become culturally acceptable for men to have an active interest in their personal appearance.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Croatia

The era of increased interest in men’s grooming products could not have come at a worse time: It coincides with the advent of the economic downturn, which is set to end after six long years of financial trouble for Croatian households. Thus, the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Estonia

Men’s grooming saw healthy growth in Estonia in 2014 as more men started to adopt the habit of using grooming products daily. This trend developed especially strongly among younger men, who were interested in new launches and started to use different...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Uruguay

Rising demand for male-specific beauty and personal care products continues to boost sales in various beauty and personal care categories, and men’s grooming overall is benefited strongly from this trend. Nonetheless men’s grooming is a category ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Iran

Most Iranian people continued to use double-edge blades in 2014, remaining unaware of systems and even disposables. The use of bar soap instead of pre-shave gels and foams also remained a common trend. As a result of these practices, whenever ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Latvia

Men’s grooming prolonged the period of robust growth in 2014 as more Latvian males became regular users of different beauty and personal care products. Taking care of one’s personal appearance is no longer considered solely a female pursuit, among ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Tunisia

Men’s awareness of gender-specific beauty and personal care products increased in 2014, thus, men’s grooming recorded strong value growth of 10% in 2014. In addition, Tunisian men have gradually become conscious about the importance of taking care of...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Lithuania

Men’s grooming continued to grow in 2014, although few players were happy with their performances. The mismatch between the actual performance and expectations simply cannot be ignored. At the start of the review period, many companies had lofty ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Israel

With the exception of the spike in sales of toiletries, when the public donated to IDF soldiers during the latest military operation, men’s grooming is very stable on account of brand loyalty and unchanging per capita consumption. Due to the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Norway

Personal grooming is becoming an increasingly important aspect of life for Norwegian men. Young Norwegian men, in particular, are becoming increasingly concerned about the way they look, the way they smell and their cleanliness. While this was ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in the United Arab Emirates

Categories which follow a clear differentiation between male- and female-oriented product lines, such as deodorants and men’s shaving, are huge in the United Arab Emirates, as men account for the vast majority of the population. However, in other ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Turkey

In 2014, growth in men’s grooming was stimulated by the increasing number of urban men with professional jobs, who attach greater importance to their personal hygiene and appearance. Although the traditional image of maleness in Turkish culture is ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in China

Men’s grooming recorded strong current value growth of 9% in 2014, thanks to the increasing acceptance of gender-specific beauty and personal care products among male consumers. On the other hand, in view of the greater category potential, more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Colombia

Whilst there are more sales of men’s grooming products in traditional categories like men’s shaving, men’s skin care is seeing more dynamism in terms of value growth. Lubriderm Men’s 3-in-1 is probably one of the most appealing recent launches as it ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Russia

Men’s grooming is divided into two large major categories, which are men’s shaving and men’s toiletries. In 2014, men’s shaving performed less positively than men’s toiletries. This was the result of several factors. First of all, men’s grooming was ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Saudi Arabia

Saudi men became increasingly willing to invest time and money in a daily grooming regime during the review period. Traditionally, consumers had entrenched attitudes about masculinity, and often frowned upon signs of male vanity, with such attitudes ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Greece

Men’s grooming is particularly affected by the recession, given that consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Austria

Austrian men demonstrated an increasingly liberal attitude towards personal grooming products towards the end of the review period as maintaining a smart appearance has become vital to maintaining elevated social status and career success. Thus, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Ireland

Men’s grooming posted current value growth of 3% in 2014, with sales reaching €109 million. All categories continued to see positive growth as men continued to place more emphasis on their appearance and as more and more products were developed ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Finland

While new product development continued in men’s grooming, the category faced difficulties in attracting new customers. Indeed, for example skin care and hair care continued to account for just 6% and 7% value share of total men’s grooming ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Venezuela

Despite the growing cultural interest in men’s grooming products among the Venezuelan population, during 2014 the companies present in the category faced numerous strong obstacles to their attempts to expand their product portfolios by introducing ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Sweden

Men’s grooming products is maturing and competition is intense, particularly in terms of shaving products. As a result current value growth was rather modest in 2014. Although growth is getting harder to attain, there is still room for expansion ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Ukraine

Men are very conservative in their cosmetics preferences and they often stick with the same products for years; in that way they are very different from women who are way more willing to experiment and switch to various brands on a regular basis. ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in the US

The 3% increase in men’s grooming in current value terms in 2014 to US$6.3 billion was supported by both subcategories; men’s shaving grew by 2% to US$2.9 billion, while men’s toiletries was saw even more success, growing by 4% US$3.4 billion. This ...

May 2015 | US$1,000 | Add to cart | View details

Passport

Passport Men's Grooming Americas

All current Men’s Grooming category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Asia Pacific and Australasia

All current Men’s Grooming category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Eastern Europe

All current Men’s Grooming category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Middle East and Africa

All current Men’s Grooming category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$9,500 | Add to cart | View details

Passport

Passport Men's Grooming Western Europe

All current Men’s Grooming category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Men's Grooming Global

All of our data and analysis for Men's Grooming in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2015 | US$50,000 | Add to cart | View details

Global Briefing

Digital Strategies Serve All Aspects of Operations in Global Beauty

Beauty companies have a growing focus and rising investments into developing their digital strategies and online presence. The objective of these strategies does not only include online sales but also to build strong brand image, raise brand ...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Men's Grooming in Kazakhstan

In 2013, men’s grooming continued to appeal more and more to men in Kazakhstan. This was largely driven by the westernisation trend. The advertising of men’s beauty and personal care products contributed significantly to this trend. In Kazakhstan, ...

Feb 2015 | US$1,000 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,325 | Add to cart | View details

Global Briefing

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is ...

Jan 2015 | US$1,325 | Add to cart | View details

Country Report

Men's Grooming in Azerbaijan

Towards the end of the review period an increasing number of men placed greater importance on self-grooming as a result of rising urbanisation. Increased urbanisation means that a growing number of men are in professional jobs, which requires them to...

Jan 2015 | US$1,000 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Dec 2014 | US$575 | Add to cart | View details

Global Briefing

Unlocking Diverse Opportunities in Beauty in Asia Pacific

The Asia Pacific region encompasses countries with diverse economies. While China remains a global growth engine, Japan’s beauty market continues to contract. However, opportunity areas are clearly showing demand for product customisation, mass ...

Dec 2014 | US$1,325 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

While Henkel recorded %4 growth in beauty in 2013, the company is faced with two major challenges. Firstly, it has a narrow beauty focus with hair care generating almost 60% of its total beauty sales and, secondly, the company’s regional balance is ...

Dec 2014 | US$575 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

LVMH is the world’s largest luxury goods company. Despite beauty being one of its smallest divisions, it has increased its investment in the category, and it aspires to become a top 10 beauty player globally. While its revenues derive primarily from ...

Nov 2014 | US$575 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Nov 2014 | US$575 | Add to cart | View details

Country Report

Men's Grooming in Uzbekistan

Over the review period, men’s grooming products became more available. Marketing campaigns continued on a variety of advertising channels and Russian TV channels to cause and increase consumer awareness. Living standards also improved, raising the ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Taiwan

As grooming and appearance are increasingly important in Taiwan, men’s grooming became a key point in appearance as well as the ability to charm and attract the opposite sex. Men’s grooming has also gradually moved into skin care. As the category is ...

Nov 2014 | US$1,000 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom Research Projects
    Passport: Beauty and Personal Care is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Men's Grooming Americas

    Passport Men's Grooming Asia Pacific and Australasia

    Passport Men's Grooming Eastern Europe

    Passport Men's Grooming Middle East and Africa

    Passport Men's Grooming Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for men's grooming, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here