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Market Research for Men's Grooming

Euromonitor International publishes the world's most comprehensive market research on men's grooming within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Men's Grooming in Malaysia

    Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    In 2015, men’s grooming was largely polarised. On the one hand, the growing trend towards long, groomed beards had a negative impact on men’s shaving. On the other hand, men’s toiletries, thanks especially to manufacturers’ activity in terms of new ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Men's Grooming in Tunisia

    In 2015 men’s grooming saw current value growth of 13% which was slightly higher than the review period CAGR of 12%. Growth was driven mainly by the strong growth in men’s fragrances which proved dynamic, characterised by international manufacturers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Saudi Arabia

    The employment rate in the country is growing, and Saudisation is helping more young Saudis to find employment, as the government is active in ensuring that unemployment amongst Saudis falls to 5% by 2020. The growing number of men in the workforce ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Pakistan

    International players continued to focus on the men’s grooming market during 2015 as men’s grooming offered opportunities for growth and expansion. Rising awareness of men’s grooming products among urban Pakistani consumers helped drive sales during ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hong Kong, China

    Men’s grooming current value sales increase by 3% in 2015 to reach HK$764 million – a decline in growth from the 6% recorded in 2014 which can mostly be attributed to the reduction in sales of premium men’s grooming products, especially men’s ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Lithuania

    Men’s grooming recorded healthy gains in Lithuania over the review period, as a growing number of image-conscious men adopted the habit of using these products on a daily basis. Increasing demand for men’s grooming products encouraged both retailers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Algeria

    Men’s grooming in Algeria is witnessing rapid growth, with current value sales rising by 11% in 2015, a rate of growth which was an improvement on the 10% current value CAGR recorded in the category over the review period.

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hungary

    Men’s grooming saw outstanding growth in 2015 in line with the significant growth of certain parent categories, such as shower gel. Demand increased due to rising incomes and low inflation. On the other hand men’s hygiene habits are also slowly ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Taiwan

    Current value growth in men's grooming slowed down in 2015, but remained moderate as the customer base continued to grow. The category is becoming more established. Companies continued to introduce new products to drive growth in value sales, and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uruguay

    The category continued to grow in Uruguay in 2015 as perceptions of men’s grooming are slowly changing, with men starting to accept and use these products. However, men’s shaving continued to account for a 42% share of overall category value sales. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ireland

    Men’s grooming experienced current value growth of 3% in 2015 as sales rose to €150 million. Irish men continue to take more pride in their appearance and personal grooming remains an essential everyday activity for a growing number of men. Growth in...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Guatemala

    Men’s grooming in Guatemala increased in current value by 8% over the course of 2015 as categories sales rose to GTQ1.1 billion. Traditionally, it has been considered inappropriate for Guatemalan men to look after their physical appearance beyond the...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Israel

    Nowadays, men are taking more care of their appearance. There are more benefits to grooming than just traditional shaving. For this reason many companies have launched new men-specific lines into Israel, such as the Laline and Clinique brands.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Azerbaijan

    The number of bath and shower, hair care, skin care, deodorants and other men’s grooming products increased significantly during the review period. The development of modern retailing had a significant influence on positive dynamics in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Peru

    Men’s grooming products continued recording healthy growth in 2015 despite economic deceleration, performing better than many other categories within beauty and personal care, including many containing women’s products. Men became much more concerned...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Colombia

    Male consumers are increasingly feeling attracted by higher quality and longer lasting razors and blades such as Gillette Fusion ProGlide. The idea of having a more pleasant and less traumatic shaving experience combined with saving money is being ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ecuador

    Men’s deodorants was the most promoted category and strongly incorporated in general consumption habits by almost all men in the population considering age and occupation. Important developments with durability and fragrances incorporated in the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uzbekistan

    In 2015 men’s grooming witnessed the widening of product distribution. Men’s grooming products could be found even in remote areas of Uzbekistan at the end of the review period. Such a trend can be explained by the strengthening competition between ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in China

    Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Kazakhstan

    Men’s grooming continued to observe gradual sales increases in 2015. The culture of men’s grooming is developing and improving in Kazakhstan. The range of products and number of brands that offer men’s grooming products is also increasing. However, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Serbia

    At the beginning of the review period, many manufacturers and retailers were inclined to believe that men’s skin care would pick up the pace and start seriously developing by 2015. However, this failed to occur and men’s skin care remains fairly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovenia

    Development of men’s grooming in Slovenia continues, as perception towards men’s grooming is slowly changing and the male population has started to accept and use more grooming products. However, men’s shaving continued to represent 41% share of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Mexico

    In 2015 Eveready de México announced that it had become Edgewell Personal Care México, and also that the global owner had become The Edgewell Personal Care Company instead of Energizer Holdings Inc. This change was the result of the company ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Men’s grooming registered negative current retail value growth of 1% to reach CZK2.6 billion in 2015. Sales were negatively affected by the trend towards growing a beard. Trimming and electric shavers detracted from growth in 2015. Men’s toiletries ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    Despite its poor performance, men’s grooming continued to attract new entrants in 2015. Some of them already operated in beauty and personal care, as is the case of Laboratoires LaScad, which extended the brand Ushuaïa into this category during 2015....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Austria

    The attention paid to a smart appearance, as well as a liberal attitude towards grooming products among Austrian men, continued in 2015. A smart appearance continued to be regarded as crucial to men’s social and career success. Nevertheless, the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2015 men’s grooming recorded 1% current value growth. Sales were negatively affected by the 3% current value decline in men’s shaving, as beards, moustaches and stubble became more acceptable and fashionable in Canada. The category is saturated, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    The rising purchasing power of Slovak consumers is supporting the increasing demand for quality and premium products. Male consumers are starting to become more interested in their overall appearance and are investing more for such a purpose. Men’s ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    In response to the boom in demand for men’s grooming in Vietnam, many leading manufacturers tend to pay strong attention to marketing activities in order to strengthen their reputations and attract more customers to use their products. For example, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in South Africa

    There was a surge in interest in skin care among South African men during the review period, with men's skin care seeing an impressive 8% retail volume CAGR. Men notably became more likely to visit salons and also became more likely to use skin ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    The changing attitudes of Danish men continued to have a positive impact on men’s grooming in 2015. While older generations of men still regard the use of specialist skin care or hair care products as a feminine pursuit, younger men do not feel ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Thailand

    Men’s grooming registered robust growth of 8% in current value terms in 2015, to reach Bt12.7 billion, thanks to a strong influence from the media and socialisation. Men showed an increasing interest in “for men” products. Some switched from ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ukraine

    In 2015 a number of Ukrainians were forced to economise due to tightening budgets and the continued growth in prices of a number of products, including men’s grooming. In particular, there are people not boasting of high income levels who were forced...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belarus

    Men’s grooming continued its development phase in 2015, with further expansion of the product assortment. However, the economic slowdown had a moderating effect on its general performance, as men’s grooming products are still perceived as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the US

    The most important story in men’s grooming continues to be the stellar growth of online sales of men’s shaving products. Internet sales reached US$342 million in 2015, the vast majority of which consisted of razors and blades. The biggest online ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bolivia

    Men’s grooming products continued to see steady current value sales growth as Bolivian men placed increasing importance on their appearance.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Latvia

    Historically, Latvian men have been very conservative and even narrow-minded about using beauty and personal care products; however, this attitude has started to change. Men have become more concerned about their appearance and manufacturers see ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming recorded strong positive growth in 2015 as a 10% increase was registered in current value terms. With a growing urban population, particularly of young adult males who place more emphasis on maintaining an attractive appearance, the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Costa Rica

    As the local economy continues to face its stabilisation process, more middle- and even high-income buyers become more aware of spending on less essential goods, which shows in the fact that more specialised men’s grooming alternatives (such as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Croatia

    Within Croatian beauty and personal care, men’s grooming was the biggest trend in 2015. Sadly, this trend coincided with economic problems in Croatia over the review period, and thus the potential for big growth in sales was not used to its full ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Estonia

    Men’s grooming is developing in Estonia, with the category accounting for an 11% share of the beauty and personal care market in 2015. Local men are beginning to use these products on a daily basis, particularly men’s fragrances, men’s toiletries and...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Greece

    As consumer budgets remain squeezed, consumers increasingly opt for a “one-product-solution”, products that can cover the needs of the whole family instead of gender-specific ones. This trend translated to losses for men’s grooming in 2015, with most...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Venezuela

    Companies continued to face obstacles to ensuring a steady supply of products on retail shelves. Important value generators, such as shampoos, conditioners, razors and blades and deodorants, are subject to price freezes. Meanwhile, men’s shaving and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Chile

    Chilean consumers are not culturally advanced in the use of men’s grooming products. Chile is traditionally a society with a high degree of machismo and thus, the consumption of certain products is considered feminine and few men pursue strong ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Bosnia-Herzegovina

    Men’s grooming recorded the best value growth of the review period in 2015. Demand from male consumers in beauty and personal care has proven to be more elastic during periods of weak economic performance, such as during most of the review period. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Argentina

    Men's grooming remains undeveloped in Argentina but is slowly beginning to occupy a larger space. Despite this demand, there is a continued focus by players on traditional categories such as fragrances, shaving products, deodorants or hair care, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Italy

    Shaving products account for the greatest proportion of sales in the Italian men’s grooming category for cultural reasons, despite the trend among younger males to wear a beard. The shaving category is followed by fragrances. Post-shave and skin care...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Russia

    Men’s toiletries performed better than other men’s grooming categories in both current retail value and retail volume terms in 2015, while men’s shaving was the most saturated.

    Apr 2016 | US$990 | Add to cart | View details
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