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Euromonitor International publishes the world's most comprehensive market research on men's grooming, within the beauty and personal care industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Company Profile

        Unilever Group in Beauty and Personal Care

        Aug 2016

        Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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        Country Report

        Men's Grooming in Egypt

        Jul 2016

        Men’s shaving, razors and blades and hair care products continued to be most successful items for men in 2015. Men’s shaving including gels, creams, foams and razors and blades saw increases of 11% in 2015. Foam shaving is the most common format used...

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        Company Profile

        Mary Kay Inc in Beauty and Personal Care

        Jul 2016

        Mary Kay Inc enjoyed spectacular growth in comparison to other direct sellers over 2010-2015. This is largely thanks to its success in China, where a stripped-down portfolio and a focus on skin care and consumer education drove growth. The brand’s ...

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        Country Report

        Men's Grooming in the United Kingdom

        Jul 2016

        Data from Euromonitor International’s beauty survey shows that overall, men remain fairly low-key in their grooming habits, spending on average under half an hour a day on their appearance (including showering), compared with over 40 minutes for ...

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        Company Profile

        Amway Corp in Beauty and Personal Care

        Jul 2016

        US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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        Country Report

        Men's Grooming in New Zealand

        Jul 2016

        2015 saw premium categories (with the exception of premium men’s hair care and premium men’s fragrances) experience stronger growth in value in 2015 compared to 2014. Notably, premium men’s deodorants saw good growth at 5%, a leap from stagnant value...

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        Company Profile

        Oriflame Cosmetics SA in Beauty and Personal Care

        Jul 2016

        Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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        Country Report

        Men's Grooming in Iran

        Jul 2016

        The most important event of 2015 was the strong performance of smuggled products, especially in men’s shaving, which happened in response to the fact that leading brands such as Gillette could not be imported. Loyal consumers of popular Gillette ...

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        Country Report

        Men's Grooming in Indonesia

        Jun 2016

        Men’s grooming recorded similar current value growth in 2015 as in 2014. A growing number of male consumers were concerned about their image towards the end of the review period, alongside rising sophistication and disposable incomes. This fuelled ...

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        Country Report

        Men's Grooming in Sweden

        Jun 2016

        The beauty and personal care market has reached a point where every major manufacturer is offering particular men´s grooming in some form. Companies are slowly and timidly adapting to this tendency as it is new terrain and since men largely have an ...

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        Country Report

        Men's Grooming in Georgia

        Jun 2016

        The fluctuations of the Georgian currency that continued from the third quarter of 2014 exerted upward pressure on unit prices and caused a decrease in consumer disposable incomes. This, and the uncertain short-term economic situation, forced ...

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        Country Report

        Men's Grooming in Japan

        Jun 2016

        Male grooming concerns continued to shift in Japan at the end of the review period. There was for example a marked trend towards less styled and more natural hairstyles among younger men, with many using fewer styling agents as a result. There was ...

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        Country Report

        Men's Grooming in Brazil

        Jun 2016

        Men’s grooming recorded current value growth of 10% in 2015, to reach R$21.6 billion. This was a slowdown from the growth rate of 15% in 2014, due to the economic crisis, with higher inflation reducing the purchasing power of Brazilians, and higher ...

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        Country Report

        Men's Grooming in Cameroon

        Jun 2016

        Men’s grooming products were increasingly popular in Cameroon in 2015, due to increased exposure to Western ideals of acceptable grooming, which was reflected in higher availability in outlets. In line with increasing incomes and changing lifestyles,...

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        Country Report

        Men's Grooming in Kenya

        Jun 2016

        In order to increase the usage of these products, manufacturers are conducting active promotional campaigns through online platforms with the aim of encouraging usage and increasing the number of product purchases. This means that consumers are ...

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        Country Report

        Men's Grooming in the United Arab Emirates

        Jun 2016

        Men are now looking for male-specific products rather than using neutral or female-oriented products more than ever before. The popularity of male-specific products in categories such as deodorants and men’s shaving was already prevalent in the ...

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        Country Report

        Men's Grooming in Poland

        Jun 2016

        The demand for men’s grooming products continued to rise during 2015, in line with new lifestyles, whereby more younger and middle-aged Polish men cared more for their appearance. Stronger marketing activity was visible, not only in the promotion of ...

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        Country Report

        Men's Grooming in Australia

        Jun 2016

        Overall men’s grooming sales continued to be impacted by a decline in men’s shaving, with beards and stubble still on-trend, having become popularised by a sub-culture known as “hipsters” and moving to the mainstream. Beards have become more ...

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        Company Profile

        Henkel AG & Co KGaA in Beauty and Personal Care (world)

        Jun 2016

        While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

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        Company Profile

        NaturaCosméticosSA in Beauty and Personal Care

        Jun 2016

        Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

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