Although men’s shaving will see positive growth over the forecast period, it will not recover to the pre-pandemic level of sales, neither in volume nor in value (constant 2019 prices) terms, before the end of the forecast period. The category has been highly impacted by the COVID-19 pandemic, with many men feeling less need to maintain their usual grooming regimes during lockdown, working from home and unable to go out to socialise.
Sales of premium men’s grooming products tend to be made on impulse when it comes to hair care products. The beauty retail chain Cosmet have expanded the range of premium hair care brands stocked to include Collistar and L’Occitane for men, which is expected to help improve sales in the forecast period.
Men’s premium skin care products are expected to expand in the forecast period as retailers devote more shelf space to these lines. With the use of filters on social channels that show perfect skin, some men are looking for products to help them improve their skin.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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