Fragrances in Brazil often depends on imported inputs, which has been leading to increased costs. As it is already one of the most expensive products in the beauty basket, even with such inflationary pressure, during the years 2020 and 2021, manufacturers avoided raising prices in proportion to increases in costs, aware that significant price increases can scare away consumers and negatively affect sales.
With the growth of barber shops, consumers have access to a more personalised and professional shaving experience. These establishments usually offer specialised services that go beyond the simple act of trimming or shaving.
Even though conservatism may still be present in some Brazilian consumption habits, especially amongst older men, the tendency is for younger generations to be more open to experimenting and adopting novelties within beauty and personal care. The use of nail polish by men is an example of how traditional gender barriers are being challenged.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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