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Country Report

India Flag Men's Grooming in India

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Men’s grooming continued to register strong growth over the review period, with increased focus on personal grooming among Indian men driving demand. Indeed, men’s grooming sales more than doubled over the past five years, growing from INR30 billion in 2010 to INR75 billion by 2015. Growth remains strong, with current retail value sales rising by a strong 18% in 2015 and demand being fuelled by increasing image and appearance awareness among urban male consumers.

COMPETITIVE LANDSCAPE

  • Gillette India remained the most important player within men’s grooming in India during 2015, recording a value share of 23%. The strong presence of the company within men’s shaving and men’s razors and blades helped drive sales in 2015 and the company has a strong Gillette portfolio comprising variants such as Gillette Mach3, Gillette Vector Plus, Gillette Series, Gillette Foamy, Gillette Aftershave Splash and other Gillette brands. The company offers products within varying price points in order to tap into all possible price segments in the market and its Wilkinson brand is also positioned well in the semi-urban market, thus helping to reach out to consumers across demographics and regions.

PROSPECTS

  • Men’s grooming will continue to perform well over the forecast period, with the trend towards increased focus on physical hygiene, health and wellness and image set to continue to rise among Indian men. Continued celebrity endorsement of men’s grooming products is also expected to help increase awareness of men’s grooming products among male consumers from smaller towns and villages. Increased awareness of men’s grooming products and their benefits and usage, coupled with increased availability of these products over the forecast period, is expected to help drive sales of men’s grooming products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in India?
  • What are the major brands in India?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2010-2015
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2010-2015
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2011-2015
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2012-2015
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2015-2020

Men's Grooming in India - Company Profiles

Colgate-Palmolive India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive India Ltd: Key Facts
  • Summary 2 Colgate-Palmolive India Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Colgate-Palmolive India Ltd: Competitive Position 2015

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Hindustan Unilever Ltd: Key Facts
  • Summary 5 Hindustan Unilever Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Hindustan Unilever Ltd: Competitive Position 2015

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care growth slows down in 2015

Rising natural, herbal and Ayurvedic beauty and personal care sales

International players continue to dominate while domestic players play catch-up

Independent small grocers remain preferred distribution channel

Demand expected to remain strong over forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing awareness of beauty and personal care products helps to drive sales

Growing competition within natural, herbal and Ayurvedic market

Changing lifestyle trends impacting marketing strategies

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2015
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
    • Men's Fragrances
      • Premium Mens Fragrances
      • Mass Mens Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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