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Country Report

Men's Grooming in India

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Men’s grooming in India increased by 22% in current value terms in 2012, to reach Rs37.9 billion. Major manufacturers within beauty and personal care launched male-specific products in 2012. Men’s grooming products can now be found under brands such as Garnier, Nivea, Fiama Di Wills and Olay.

COMPETITIVE LANDSCAPE

  • Gillette India led men’s grooming with a value share of 28% in 2012. The company has a strong horizontally diversified portfolio of razors and blades, with brands such as Mach, Vector, 7’O clock and many more, enhancing its long term sustainability. Hindustan Unilever was second, accounting for a 15% share of value sales in 2012.

PROSPECTS

  • Major manufacturers will increase their presence in men’s grooming over the forecast period. Hindustan Unilever is expected to launch more Axe products targeting men. A similar approach will be followed by other manufacturers, such as ITC, Dabur India, Emami and Marico, over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in India?
  • What are the major brands in India?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2007-2012
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2007-2012
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
  • Table 4 Men’s Grooming NBO Company Shares by Value 2008-2012
  • Table 5 Men’s Grooming LBN Brand Shares by Value 2009-2012
  • Table 6 Men's Razors and Blades LBN Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of Men’s Grooming by Category: Value 2012-2017
  • Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2012-2017
  • Table 9 Retail Volume Sales of Body Shavers 2007-2012

Men's Grooming in India - Company Profiles

Avon Beauty Products India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Beauty Products India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Avon Beauty Products India Pvt Ltd: Competitive Position 2012

Colgate-Palmolive India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Colgate-Palmolive India Ltd: Key Facts
  • Summary 4 Colgate-Palmolive India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Colgate-Palmolive India Ltd: Competitive Position 2012

Godrej Consumer Products Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Godrej Consumer Products Ltd: Key Facts
  • Summary 7 Godrej Consumer Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Godrej Consumer Products Ltd: Competitive Position 2012

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Hindustan Unilever Ltd: Key Facts
  • Summary 10 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Hindustan Unilever Ltd: Competitive Position 2012

L'Oréal India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 L’Oréal India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 L’Oréal India Pvt Ltd: Competitive Position 2012

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows no signs of slowdown

Beauty and personal care becomes more gender-specific

New launches and promotions intensify the competition

Independent small grocers maintains its lead, whilst direct selling increases further

Beauty and personal care is expected to show consistent growth

KEY TRENDS AND DEVELOPMENTS

Celebrity advertisements/endorsements show no signs of slowdown

Consumers’ love for skin whitening intensifies

Online retailing takes off

Manufacturers continue to focus on brand extensions

Innovation and new claims emerge as the new mantra

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2012
  • Table 17 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 19 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 20 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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