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Country Report

Malaysia Flag Men's Grooming in Malaysia

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal image during work or leisure time. The importance of grooming products was no longer subject to only female but also to male consumers. Catching on the opportunity, many industry players launched men-specific products, as these new male consumers generally preferred to use products which specifically targeted them instead of unisex or female products. As a result, 2013’s growth continued to be on par with the review period’s CAGR.

COMPETITIVE LANDSCAPE

  • Procter & Gamble remained the leading player in men’s grooming in 2013 with 26% value share, due to the dominance of its brand Gillette within men’s razors and blades. However, the company’s share declined over the review period due to the slow growth of men’s shaving compared to other men’s grooming products. As Procter & Gamble had no notable products in men’s toiletries, the driving growth behind men’s grooming in 2013, its share overall suffered even though it still achieved a good performance within men’s shaving.

PROSPECTS

  • Men’s grooming will continue to record a health performance with a predicted value growth of 4% at constant 2013 prices over the forecast period with a high urbanisation rate with more male consumers predicted to show stronger concern over their personal image, hygiene and appearance. Young urban consumers in the workforce will be the main consumers of men’s grooming over the forecast period as they want to maintain a good appearance and skin condition for career success. Higher demand for men’s grooming will also come from improving economic conditions with stronger consumer confidence in spending, which in turn leads to more male consumers investing in men’s grooming to improve their personal image.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Malaysia?
  • What are the major brands in Malaysia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Table 1 Retail Sales of Body Shavers by Type 2009-2013

CATEGORY DATA

  • Table 2 Sales of Men’s Grooming by Category: Value 2008-2013
  • Table 3 Sales of Men’s Grooming by Category: % Value Growth 2008-2013
  • Table 4 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2009-2013
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2010-2013
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2013-2018
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2013-2018

Men's Grooming in Malaysia - Company Profiles

L'Oréal (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L'Oréal (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 L'Oréal (M) Sdn Bhd: Competitive Position 2013

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble (M) Sdn Bhd: Competitive Position 2013

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slowing down performance due to maturity

Urbanisation helps to drive demand

International players continue to dominate

Department stores remains as biggest channel in terms of retail value sales

Good performance predicted for beauty and personal care

KEY TRENDS AND DEVELOPMENTS

Poor economic conditions affect beauty and personal care

Rapid urbanisation drives demand for beauty and personal care

Rising number of products with natural positioning

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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