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Country Report

Malaysia Flag Men's Grooming in Malaysia

Price: US$990

About this Report

Executive Summary

TRENDS

  • Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many leading retailers such as hypermarkets like Tesco and Giant, parapharmacies like Guardian.

COMPETITIVE LANDSCAPE

  • In 2015, Mandom led men’s grooming in across Malaysia with 20% value sales share. The company mainly responsible in marketing and sales of Gatsby and some other Mandom brands. Gatsby gained strong brand reputation among men’s grooming in the country with strong diversification in products with majority of its products focusing in hair care as well as some other range such as men’s skin care, men’s shaving, men’s deodorants and men’s fragrances. Mandom is highly consistent in organising marketing activities like Gatsby Dance Competition Malaysia to retain consumer’s interest.

PROSPECTS

  • Rising number of male’s consumers will gradually realise importance of men’s grooming needs to portray a more professional image in public. Men’s grooming steps such as using men’s skin care to improve skin condition, the use of men’s deodorants to eliminate bad odours and men’s hair care for hair grooming perceived to help in improving personal image for male’s consumers. As men’s grooming range becoming more affordable and widely available, it is expected that more Malaysians will adapt the practice of men’s grooming in the forecast period.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Malaysia?
  • What are the major brands in Malaysia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2010-2015
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2010-2015
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2011-2015
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2012-2015
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2015-2020

Men's Grooming in Malaysia - Company Profiles

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Procter & Gamble Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Procter & Gamble Sdn Bhd: Competitive Position 2015

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tohtonku Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Tohtonku Sdn Bhd: Competitive Position 2015

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Changes in government policies slowdown demand in beauty and personal care

Whitening and anti-aging as important feature in products

International players lead performance in 2015

New products development in Malaysia features natural ingredients

Slow positive outlook expected in beauty and personal care

KEY TRENDS AND DEVELOPMENTS

External environmental factors post mix effects on beauty and personal care in Malaysia

Growing number of halal beauty and personal care range identified in 2015

Emerging use of natural ingredients in formulation of beauty and personal care products

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
    • Men's Fragrances
      • Premium Mens Fragrances
      • Mass Mens Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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