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Country Report

Malaysia Flag Men's Grooming in Malaysia

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • Male consumers have become increasingly concerned about their physical appearance, and more men visited hair salons and professional beauty centres. Besides, more men visited retailers selling beauty and personal care products, mainly looking for facial care products.

COMPETITIVE LANDSCAPE

  • Procter & Gamble (M) led men’s grooming in 2014, with a 25% share of retail value sales (MYR122 million). The company enjoys strong brand recognition in Malaysia for Gillette and Gillette Series. Consumers choose Gillette because it is perceived to offer quality products, especially for shaving. Moreover, the company’s aggressive advertising campaigns boost awareness and sales.

PROSPECTS

  • Men’s grooming remains popular among young generation and adult males who are increasingly concerned about their appearance. Besides, aggressive advertising campaigns also influence consumers to use more men’s grooming products.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Malaysia?
  • What are the major brands in Malaysia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2009-2014
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2009-2014
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
  • Table 4 NBO Company Shares of Men’s Grooming: % Value 2010-2014
  • Table 5 LBN Brand Shares of Men’s Grooming: % Value 2011-2014
  • Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
  • Table 7 Forecast Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2014-2019

Men's Grooming in Malaysia - Company Profiles

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Procter & Gamble (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Procter & Gamble (M) Sdn Bhd: Competitive Position 2014

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Strong purchasing power drives sales

Players focus more on men

International brands continue to dominate

Aggressive new product development by the top players

Slower value growth is anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Distribution sees a slow move towards non-store retailing

Male consumers increasingly demand more premium brands

Retailers boost sales through product expansion and in-store services

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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