Men’s grooming is expected to experience moderate value sales growth (at constant 2022 prices) in the forecast period, driven by the return to pre-pandemic lifestyles and spending more time outside the home. Additionally, social media is anticipated to continue driving men’s attention to their appearance, while consumers’ awareness of men’s grooming products is predicted to increase and drive demand for such products.
In 2023, it is anticipated that price sensitivity will impact demand for men's grooming. Men are likely to shift from high priced premium men’s toiletries and fragrances to mid-priced premium products, from highly priced mass men’s products to mid-priced mass men’s toiletries and fragrances, and from mid-priced mass to low priced mass men’s grooming products.
The leading players in men's grooming are anticipated to maintain their positions through their wide distribution network, consumers’ strong brand loyalty, and promotional strategies. These players are expected to drive sales growth through new product development.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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