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Country Report

South Korea Flag Men's Grooming in South Korea

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • Mass men’s skin care accounted for the fastest growth in 2014 with 14% value sales increase. The sales value remained marginally below premium men’s skin care with Won361 billion. Brands with lower unit price gained in popularity as domestic OEM products showed a similar quality with premium brand products. Mass brands with satisfying quality boosted sales with power bloggers’ reviews as well as general consumers’ feedback on the internet.

COMPETITIVE LANDSCAPE

  • AmorePacific Corp leads men’s grooming with 20% value share, followed by LG Household & Health Care with 18% value share in 2014. AmorePacific Corp holds many brands in men’s grooming such as Hera Homme, Odyssey, Iope For Men and Mise-en-scene Power Swing, adding up to showing the highest rank among men’s grooming. However, in terms of brand ranking, LG Household & Health Care’s Vonin ranked first in 2014 with 10% value share. The brand showed positive growth in 2014, remaining in first place for four consecutive years.

PROSPECTS

  • Men’s grooming is expected to grow, but a potential threat lies in consumers’ convenience demand. Growth in men’s grooming at the end of the review period was supported not only by a new consumer base and replacement demand, but also by an increase in number of products each consumer uses. However, products with multi-function and all-in-on products are driving male consumers’ attention since they do not tend to appreciate the annoying process of applying multiple skin care products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in South Korea?
  • What are the major brands in South Korea?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2009-2014
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2009-2014
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
  • Table 4 NBO Company Shares of Men’s Grooming: % Value 2010-2014
  • Table 5 LBN Brand Shares of Men’s Grooming: % Value 2011-2014
  • Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
  • Table 7 Forecast Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2014-2019

Men's Grooming in South Korea - Company Profiles

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmorePacific Corp: Key Facts
  • Summary 2 AmorePacific Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 AmorePacific Corp: Competitive Position 2014

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 LG Household & Health Care Ltd: Key Facts
  • Summary 5 LG Household & Health Care Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 LG Household & Health Care Ltd: Competitive Position 2014

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to show moderate growth in 2014

Department stores suffers while beauty specialist retailers absorbs share

Domestic manufacturers show strong presence in beauty and personal care in 2014

Products using unique, new ingredients are noticeable

Beauty and personal care is expected to record healthy value sales growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer awareness and interest in product ingredient grows in extensive form

Retail channel structure in beauty and personal care experiences transition period

Consumers’ need for convenient lifestyles affects manufacturers’ product development

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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