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Country Report

South Korea Flag Men's Grooming in South Korea

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Men’s grooming slightly slowed down in current value growth terms during 2015 compared with 2014, though prices remained attractive. Image-consciousness among South Korean men continued to be strong, especially given the ageing population in the country. Men were keen to invest in multiple men’s grooming products beyond the usual shaving products to preserve their youth and always look good.

COMPETITIVE LANDSCAPE

  • AmorePacific Corp declined in value share to 18% in 2015, though it retained its leadership in men’s grooming. Intense competition within men’s grooming was the key cause of AmorePacific’s falling value share in 2015. However, the player’s continual investments in product innovations and marketing campaigns managed to mitigate its overall loss in value share during the year.

PROSPECTS

  • Men’s grooming is expected to register value growth at constant 2015 prices over the forecast period, though at a slower speed than in 2015. High image-consciousness among South Korean male consumers will remain the key driver for men’s grooming, as such consumers will be willing to invest in multiple products to maintain their appearance. The rapidly ageing population in South Korea will also drive consumers’ willingness to invest in sophisticated men’s grooming products, especially skin care that can preserve their youthful complexion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in South Korea?
  • What are the major brands in South Korea?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2010-2015
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2010-2015
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2011-2015
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2012-2015
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2015-2020

Men's Grooming in South Korea - Company Profiles

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmorePacific Corp: Key Facts
  • Summary 2 AmorePacific Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 AmorePacific Corp: Competitive Position 2015

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 LG Household & Health Care Ltd: Key Facts
  • Summary 5 LG Household & Health Care Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 LG Household & Health Care Ltd: Competitive Position 2015

Tonymoly Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tonymoly Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Tonymoly Co Ltd: Competitive Position 2015

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care strengthens in performance during 2015

Consumers’ demand for convenience steers beauty and personal care

Domestic manufacturers lead beauty and personal care

Sophisticated ingredients and convenient packaging drives NPD in 2015

Beauty and personal care is expected to perform positively

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care unaffected by slow GDP growth

Ageing population in South Korea boosts beauty and personal care

Competition in beauty and personal care retailing intensifies

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
    • Men's Fragrances
      • Premium Mens Fragrances
      • Mass Mens Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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