Men’s grooming is expected to maintain solid but slowing current value growth in South Korea over the course of the forecast period. Mass men’s skin care is projected to experience the highest current value CAGR within men’s grooming.
Olive Young has expanded its male section and diversified its product offerings, such as colour cosmetics, to effectively attract beauty-conscious male consumers. The growth of male-specific products has fallen short of expectations.
The share of the smallest players, included under “others”, has been increasing rapidly in men's grooming – rising from 40% in 2019 to 50% in 2023. This includes brands such as Monsieur J, Ideal for Men, Be:Ready, Dashu, and more.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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