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Country Report

Men's Grooming in South Korea

Price: US$900

About this Report

Executive Summary

TRENDS

  • Men’s skin care increased by 19% in value terms in 2012 through most players strengthening their product lines with added anti-agers or multifunctional skin care. Men’s grooming has been a hot trend in South Korea since the middle of the 2000s and the category registered a CAGR of 11% over the review period. In the case of men’s skin care, premium brands recorded a stronger CAGR than mass brands, which differentiated it from the wider skin care category as a whole. Not all male consumers, due to particular male consumers having more interest in beauty and cosmetics, choose skin care products, and they tended to prefer greater functionality and better quality products. Those particular male consumers not only bought moisturisers, but also men’s anti-agers, face mask and even facial make-up. Based on this trend, beauty specialist retailers actively introduced diverse kinds of skin care products to attract general male consumers at masstige prices in 2012, which led to higher value growth in mass men’s skin care than premium men’s skin care.

COMPETITIVE LANDSCAPE

  • AmorePacific recorded the largest value share of 19% in 2012 thanks to the strong performance in men’s skin care. The company accounted for a 26% share of men’s skin care and maintained a solid leading position. It was not only successful through its premium men’s skin care lines, such as Hera Homme and Iope For Men, its mass brands, such as Odyssey, also recorded a healthy growth rate in 2012. The company’s value sales within men’s skin care increased by 22%.

PROSPECTS

  • Men’s grooming is expected to increase by a CAGR of 4% in constant value terms over the forecast period. Except for men’s post-shave, most categories will increase by CAGRs of between 2% and 6% by 2017. Men’s razors and blades will record a CAGR of 3% in constant value terms thanks to the introduction of advanced versions of razors, a trend that will continue over the forecast period. Men’s skin care will grow by a CAGR of 5% in constant value terms due to the ongoing men’s grooming trend. Among men’s skin care, not only moisturisers, but anti-agers will become increasingly diverse in response to increasing demand from male consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in South Korea?
  • What are the major brands in South Korea?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Body Shavers by Type: % Value Analysis 2008-2012
  • Table 2 Sales of Men’s Grooming by Category: Value 2007-2012
  • Table 3 Sales of Men’s Grooming by Category: % Value Growth 2007-2012
  • Table 4 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
  • Table 5 Men’s Grooming NBO Company Shares by Value 2008-2012
  • Table 6 Men’s Grooming LBN Brand Shares by Value 2009-2012
  • Table 7 Men's Razors and Blades LBN Brand Shares by Value 2009-2012
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2012-2017
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2012-2017

Men's Grooming in South Korea - Company Profiles

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmorePacific Corp: Key Facts
  • Summary 2 AmorePacific Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 AmorePacific Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 AmorePacific Corp: Competitive Position 2012

Coreana Cosmetics Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Coreana Cosmetics Co Ltd: Key Facts
  • Summary 6 Coreana Cosmetics Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Coreana Cosmetics Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Coreana Cosmetics Co Ltd: Competitive Position 2012

Faceshop Co Ltd, The in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 The Faceshop Co Ltd: Key Facts
  • Summary 10 The Faceshop Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 LG Household & Health Care Ltd: Key Facts
  • Summary 12 LG Household & Health Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 LG Household & Health Care Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 LG Household & Health Care Ltd: Competitive Position 2012

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to show healthy growth in 2012

Product variety in cosmetics and make-up have a positive impact on the category

Domestic players continue to expand their share in beauty and personal care

Competitive power of beauty specialist retailers and homeshopping channels strengthens

Sustainable growth anticipated in beauty and personal care over the forecast period

Homeshopping and mass channels replace premium channel in cosmetics

Improved cosmetics ingredients lead to healthy growth of beauty and personal care

The popularity of high-tech make-up applicators positively affects sales of cosmetics

Super premium concept continues to instil confidence in consumers

Diversification of marketing strategy to attract foreign consumers

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 14 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 15 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 16 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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