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Country Report

United Arab Emirates Flag Men's Grooming in the United Arab Emirates

| Pages: 25

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Categories which follow a clear differentiation between male- and female-oriented product lines, such as deodorants and men’s shaving, are huge in the United Arab Emirates, as men account for the vast majority of the population. However, in other men’s grooming categories, growth is mainly attributed to the increasing availability of such products, as multinational companies usually offer them as part of their global portfolios.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Gulf maintained its leading position within men’s grooming in 2014, with a value share of 25%. The company benefits from its broad product portfolio under the Gillette brand, which has earned the trust of male consumers within men’s shaving.

PROSPECTS

  • Men’s grooming in the United Arab Emirates is set to witness further growth over the forecast period, with a value CAGR of 5% at constant 2014 prices. This growth can mainly be attributed to the natural increase in demand, especially for men’s shaving and men’s deodorants, based on the expected further influx of expatriate workers between 2014 and 2019. Furthermore, the positive economic outlook is set to increase the number of high-income expatriate professionals. Amongst this consumer segment, a comprehensive daily personal grooming routine is socially accepted, and appearance is increasingly seen as an important feature to succeed within the business environment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2009-2014
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2009-2014
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
  • Table 4 NBO Company Shares of Men’s Grooming: % Value 2010-2014
  • Table 5 LBN Brand Shares of Men’s Grooming: % Value 2011-2014
  • Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
  • Table 7 Forecast Sales of Men’s Grooming by Category: Value 2014-2019
  • Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2014-2019

Men's Grooming in the United Arab Emirates - Company Profiles

L'Oréal Middle East FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L'Oréal Middle East FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 L'Oréal Middle East FZE: Competitive Position 2014

Procter & Gamble Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Gulf FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble Gulf FZE: Competitive Position 2014

Unilever Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Gulf FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Unilever Gulf FZE: Competitive Position 2014

Beauty and Personal Care in the United Arab Emirates - Industry Context

EXECUTIVE SUMMARY

Growth is boosted by the influx of tourists and positive economic developments

Solution-oriented products boost value sales in beauty and personal care

Multinational companies dominate

Value-added products enter the market

Strong growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Strong economic growth and the influx of tourists boost value sales

Growing focus on digital marketing strategies

Hypermarkets and supermarkets drive growth in the mass segment

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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