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Country Report

United Arab Emirates Flag Men's Grooming in the United Arab Emirates

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Men are now looking for male-specific products rather than using neutral or female-oriented products more than ever before. The popularity of male-specific products in categories such as deodorants and men’s shaving was already prevalent in the region, but there is also increasing interest in men’s bath and shower and skin care. This stems from the fact that grooming has become an essential part of lifestyles in the United Arab Emirates, whether going to work or social events.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Gulf maintained its leading position within men’s grooming in 2015, with a value share of 16%. The company benefits from its broad product portfolio under the Gillette brand, which has earned the trust of male consumers within men’s shaving. The company offers an extremely wide range of products, including toiletries and the pre- and post-shave range Gillette Series, and value-added men’s razors and blades brands. Furthermore, using the well-known football player Messi as its brand ambassador further added to the growth of the company, owing to the player’s strong fan base in the United Arab Emirates.

PROSPECTS

  • Men’s grooming in the United Arab Emirates is set to witness further growth over the forecast period, with a value CAGR of 6% at constant 2015 prices. This growth can mainly be attributed to the natural increase in demand, not only for men’s shaving and men’s deodorants, but also toiletries and fragrances. Men will spend on beauty and personal care products, as a comprehensive grooming routine has become part of their daily lifestyle. This will primarily be the case as looking well-groomed denotes being in a certain social class, as well as being an essential element to go up the career ladder. Looking well-groomed also signifies that a man spends time on himself, and takes care of his health along with his appearance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2010-2015
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2010-2015
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2011-2015
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2012-2015
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2015-2020

Men's Grooming in the United Arab Emirates - Company Profiles

L'Oréal Middle East FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L'Oréal Middle East FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 L'Oréal Middle East FZE: Competitive Position 2014

Procter & Gamble Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Gulf FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble Gulf FZE: Competitive Position 2015

Unilever Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Gulf FZE: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Unilever Gulf FZE: Competitive Position 2015

Beauty and Personal Care in the United Arab Emirates - Industry Context

EXECUTIVE SUMMARY

Strong growth is led by the young and affluent population

Products with natural ingredients gain consumer preference

Multinational companies dominate, whilst local companies increase their presence

Value-added products enter the market

Strong growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Focus on high-value products with natural ingredients

Growing focus on digital marketing strategies

Promotions in hypermarkets and supermarkets drive new mass product launches

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
    • Men's Fragrances
      • Premium Mens Fragrances
      • Mass Mens Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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