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Country Report

United Arab Emirates Flag Men's Grooming in the United Arab Emirates

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • The rising importance of maintaining an attractive appearance and image through personal grooming among men across the Middle East region boosted demand for men’s grooming in 2013. Growth in the category was also boosted by the strong products launched by the leading international players in the category towards the end of the review period, including Procter & Gamble, Beiersdorf and Unilever. These launches were generally supported by strong television and billboard advertising campaigns throughout 2012 and 2013 and this certainly contributed substantially to the rising popularity of men’s grooming products. In addition, economic stability in the United Arab Emirates and rising disposable income levels also boosted sales of men’s grooming products as middle-income and low-income consumers who would normally opt for standard unisex products in categories such as shampoo and skin care are slowly shifting towards products which have been designed specifically for men as the affordability of these is increasing.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Gulf FZE maintained its leading position in men’s grooming in 2013 with a 36% value share. The company continues to benefit from its wide product portfolio in the category and its leadership of the men’s shaving subcategory where its Gillette umbrella brand is widely recognised and enjoys strong brand loyalty. The fact that the company offers extensive product ranges in each of the men’s grooming categories in which it is present also contributed to its success towards the end of the review period as it was able to widen its consumer base, with the Gillette Series, Gillette Blue II, Gillette Mach 3 and Gillette Fusion all present in men’s shaving. The company also benefits from its presence within mass men’s deodorants with its Gillette Series brand.

PROSPECTS

  • Healthy positive growth is expected to remain in men’s grooming in the United Arab Emirates over the forecast period, with the category set to increase in value at a CAGR of 5% in constant 2013 terms. This positive performance is set to be attributed to the ongoing focus on personal grooming and maintaining an attractive and tidy appearance among men in the United Arab Emirates, especially in light of the anticipated influx of professional expatriates to the country during the forecast period. Many of these immigrants are expected to be very likely to focus more on their image and this makes it likely that they will be more prepared to invest in personal grooming. It is becoming increasingly socially acceptable for men in the United Arab Emirates to have a comprehensive daily personal grooming regime and these regimes are increasingly including specialised products such as facial moisturisers. Rising disposable income levels in the country is another trend which is likely to continue building over the forecast period, thus boosting sales of mass men’s grooming products among middle-income and low-income consumers and premium men’s grooming products among high-income consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Men's Grooming in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2008-2013
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2008-2013
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
  • Table 4 NBO Company Shares of Men’s Grooming: % Value 2009-2013
  • Table 5 LBN Brand Shares of Men’s Grooming: % Value 2010-2013
  • Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
  • Table 7 Forecast Sales of Men’s Grooming by Category: Value 2013-2018
  • Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2013-2018

Men's Grooming in the United Arab Emirates - Company Profiles

L'Oréal Middle East FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L’Oréal Middle East FZE: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 L’Oréal Middle East FZE: Competitive Position 2013

Procter & Gamble Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Gulf FZE: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble Gulf FZE: Competitive Position 2013

Unilever Gulf FZE in Beauty and Personal Care (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Gulf FZE: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Unilever Gulf FZE: Competitive Position 2013

Beauty and Personal Care in the United Arab Emirates - Industry Context

EXECUTIVE SUMMARY

Strong growth seen over the last five years boosted by economic recovery

The influx of expatriates during 2013 boosts sales of beauty and personal care

Multinationals are set to continue leading beauty and personal care

Hypermarkets continue to lead beauty and personal care in terms of retail distribution

Healthy growth set to continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Strong economic recovery boosting disposable income and consumer confidence

Men’s grooming still niche but growing rapidly

The anticipated surge in the number of inbound tourists in the UAE boosts value sales

MARKET INDICATORS

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Men's Grooming
    • Men's Shaving
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
    • Men's Toiletries
      • Men's Bath and Shower
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
      • Men's Deodorants
        • Premium Men's Deodorants
        • Mass Men's Deodorants
      • Men's Hair Care
        • Premium Men's Hair Care
        • Mass Men's Hair Care
      • Men's Skin Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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