Men's Grooming

In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have…

Rising image-consciousness among male consumers in Algeria continued to support the positive development of men’s grooming in 2023. This shift remained most visible among younger demographics, who tend to be less conservative in their attitudes to…

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…

In 2023, men’s grooming in Portugal recorded positive retail value growth, perceived for several years by manufacturers to present a strong opportunity. Nevertheless, and despite some growth, the landscape has been struggling to really take off. For…

Men’s grooming continued to recover in volume terms in Spain in 2023, albeit remaining in a negative slump, while value is more strongly supported by price hikes driven by inflationary pressures. The economic landscape and consumers’ lower spending…

As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand…

Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming…

Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…

Men’s grooming registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

Albeit from a smaller base, increased marketing and consumer interest in the men’s grooming space helped men’s grooming outperform unisex beauty and personal care products in 2023. This is the case in categories like bath and shower, where growth in…

2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…

In 2023, men’s grooming in Slovakia witnessed robust current value growth, fuelled mostly by men’s skin care, which outperformed the entire category in current value and retail volume terms. Facial hair and beards are popular in Slovakia, which has…

While the pandemic did benefit men's grooming sales, the impact was not as significant as in other beauty and personal care categories. This can be attributed to several factors: the market's maturity, a modest premiumisation trend, the growing…

After a year of notable current value decline in 2022, men’s grooming saw only low growth in China in 2023, with sales remaining well below the 2021 level. Men’s fragrances saw the strongest growth from a low base, while due to the stable demand for…

Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change,…

Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…

Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and…

Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened…

Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…

Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.