Euromonitor International publishes the world's most comprehensive market research on the menswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Menswear in India

Apr 2017

Menswear continued to outperform womenswear in 2016, registering retail current value growth of 13% compared to 11% for the latter. The penetration of organised and branded menswear is greater in India than for womenswear, which is largely ...

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Menswear in Singapore

Apr 2017

Menswear declined by 3% in current value terms in 2016, after a 2% decline in 2015. Economic downturn hit consumers’ confidence and led them to cut back on their spending. Menswear contributed 25% to overall value sales of apparel in 2016, accounting...

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Country Report

Menswear in Taiwan

Mar 2017

The gender line in Taiwanese society has gradually blurred. The pursuit of beauty was thought to be only for women but it has become socially acceptable and even encouraged for men to pay more attention to their appearance. This change started from ...

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Country Report

Menswear in Australia

Mar 2017

Menswear continued to outperform womenswear in 2016, growing by 3% in current value terms. However, it is growing from a smaller base, accounting for 31% of total apparel value sales. The category’s stronger growth can also be attributed to men ...

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Country Report

Menswear in Vietnam

Mar 2017

In term of current value growth, menswear recorded a similar performance to womenswear in 2016. Similar to women, Vietnamese men also cared about fashion, as they tried to catch up with world trends. In general, although unit prices within menswear ...

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Country Report

Menswear in Hong Kong, China

Mar 2017

Menswear falls slightly behind womenswear, accounting for a share of 34% of total apparel value sales as of 2016. There is strong momentum for more menswear sales. However, it is limited by a tradition of the male population being more conservative ...

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Country Report

Menswear in South Korea

Mar 2017

Menswear performed slightly worse than womenswear in terms of value growth in 2016. It saw 1% to reach KRW12.6 trillion, while womenswear reached sales of KRW11.6 trillion and 2% value growth. Many menswear players closed due to poor sales ...

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Country Report

Menswear in Morocco

Mar 2017

While menswear is a slightly smaller apparel category than womenswear in value sales terms, it registered slightly slower growth rates than womenswear during 2016. This was mainly due to the fact that men comprise 49% of the Moroccan population. ...

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Country Report

Menswear in Brazil

Mar 2017

In 2016, menswear registered a value decline of 4%, reaching BRL25.6 billion at current prices. This is below the current historical value CAGR for the review period of 2%. The main reason for that is the country’s economic downturn in the latter ...

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Country Report

Menswear in Malaysia

Mar 2017

Menswear posted current value growth of 6% in 2016, with this being a stronger performance than the 5% gain recorded by womenswear, mainly due to its lower sales base. However, sales were also driven by men paying more attention to their appearance....

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Country Report

Menswear in South Africa

Mar 2017

Menswear is a slightly smaller category than womenswear, with population demographics being one of the reasons for this as well as the fact that women tend to be more fashion-orientated, choosing to buy clothing more frequently than men. In terms of ...

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Country Report

Menswear in Egypt

Mar 2017

Menswear is recording lower growth rate than womenswear in both value and volume terms because men seek durability and buy what they really need for a normal outfit and special occasions, because men’s spending on apparel is half that of their female...

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Country Report

Menswear in the Czech Republic

Mar 2017

Menswear posted a 2% increase in retail volume and current value sales in 2016, to match the performance of womenswear. Most men focus mainly on quality and comfort when buying apparel, with less of an emphasis on fashion than women. However, more ...

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Country Report

Menswear in Hungary

Mar 2017

Menswear accounted for a 38% value share of apparel in 2016. Although the male population is somewhat smaller in number than the female population in Hungary, menswear has been benefiting from the growing importance of personal care and looks and a ...

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Country Report

Menswear in Greece

Mar 2017

Menswear accounted for 29% of overall value sales of apparel in 2016. While in volume terms the category declined at a higher rate than womenswear, menswear witnessed a better performance in current value terms. In order to save money and to be able ...

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Country Report

Menswear in the United Arab Emirates

Mar 2017

Menswear witnessed growth of 5% in 2016, slower than the near 7% increase demonstrated by womenswear. Menswear has a larger base than womenswear but was affected by the economic situation which led mid- to low-income men to spend less on apparel for ...

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Country Report

Menswear in Sweden

Mar 2017

Current value sales of menswear grew by 3% whilst womenswear increased by slightly less in in 2016. Menswear has become more demanded over recent years as Swedish men are becoming more interested in fashion and in their own physical appearance. The ...

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Country Report

Menswear in the Philippines

Mar 2017

Although womenswear still dominates overall sales of apparel in the Philippines, menswear performed slightly faster in 2016 as it continued to account for 37% of total apparel value sales. Since the demography of the country is inclining towards more...

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Country Report

Menswear in Ukraine

Mar 2017

In Ukraine, menswear has less impressive sales than womenswear, whether it concerns actual sales or their dynamics. In 2016 the category generated UAH18.3 billion and rose by 3% in current terms (womenswear increased by 4%). A greater number of men, ...

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Country Report

Menswear in Romania

Mar 2017

Menswear was consolidated in 2016 – several fast-fashion retailers offered a wide range of apparel products for men. In the premium and luxury segment of menswear the situation was somewhat different. While luxury or super premium brands such as ...

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