Euromonitor International publishes the world's most comprehensive market research on the menswear industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Menswear in Taiwan

Apr 2018

Over the forecast period, menswear is expected to continue registering modest positive sales growth as Taiwanese men are expected to want to purchase higher volumes of apparel as more social pressure comes on men to dress well and look good at all ...

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Strategy Briefing

World market for Apparel and Footwear

Apr 2018

The apparel and footwear industry saw a 1.2% value growth in 2017, an improvement over 2016. But at 3.1% in 2017, volume growth outpaces value growth. The market is indeed being fuelled by volumes as fast-fashion continues expanding in emerging ...

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Country Report

Menswear in Chile

Mar 2018

A decade ago, when the first stores with fast-fashion brands arrived in the country, the sales space dedicated to menswear was quite limited, and the product mix was narrow. Over the review period, as an increasing number of international brands ...

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Strategy Briefing

Channel Overview in Apparel and Footwear

Mar 2018

Apparel and footwear distribution is heading towards a more symbiotic space, where off-line and online boundaries are disappearing. Specialist retailers remains the most important retail channel, boosted mostly by the continued athleisure trend. ...

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Country Report

Menswear in Singapore

Mar 2018

Like womenswear, the category continued to decline in current value terms in 2017, but at a slower rate than in the previous three years. Consumer confidence is returning thanks to an improving economy with a moderate rise in wages. Other factors ...

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Country Report

Menswear in South Africa

Mar 2018

Historically, sales of menswear have been lower than womenswear. Factors such as demographics and women being more fashion-orientated than men are the reasons behind the difference. However, over the last few years, there has been a shift in consumer...

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Country Report

Menswear in the US

Mar 2018

Menswear recorded slight retail value growth in 2017. Men’s suits saw further strong decline due to the casual trend in business attire. Preferred styles have shifted towards casual/comfortable clothing, which benefit tops, shirts and shorts. Also, ...

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Strategy Briefing

Consumer Trends Shaping the Designer Apparel and Footwear Industry

Mar 2018

Designer apparel and footwear, like the entire luxury industry, is facing a challenging time as globally consumer preferences shift from ‘owning’ to ‘being’, and technologies reinvent the way people consume fashion and engage with brands. This may ...

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Country Report

Menswear in the United Kingdom

Mar 2018

One of the most important product characteristics sought by consumers is the fit, according to a Euromonitor lifestyle survey, particularly when it comes to tailored clothing. As technology is becoming more sophisticated, companies, such as Marks & ...

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Country Report

Menswear in Hong Kong, China

Mar 2018

In general, menswear performed slightly better than womenswear in 2017, with the decline in current value terms being significantly lower than in the previous two years. In Hong Kong, men are generally loyal to the brands that they are used to. ...

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Country Report

Menswear in Egypt

Feb 2018

The popular success of the Concrete advertising campaign recalled many of the advertising campaigns that have relied on the popularity and artistry of its heroes. The brand’s latest campaign simply focussed on its participating artists, who made the ...

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Country Report

Menswear in Vietnam

Feb 2018

Due to the strong development of social networks and increasing living standards, male consumers are increasingly aware of the importance of personal appearance and believe it affects many aspects of their daily lives. Depending on age and income, ...

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Country Report

Menswear in the United Arab Emirates

Feb 2018

While menswear has a larger base than womenswear, it continued to be affected by the economic situation which led to mid- to low-income men spending less on apparel in 2017, causing a further slowdown in growth. While emphasis on men’s grooming ...

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Country Report

Menswear in Malaysia

Feb 2018

More affordable menswear ranges from brands like Padini, Brands Outlet and LOL proved increasingly popular in Malaysia in 2017. The success of such ranges reflected the fact that male consumers in the country tend to be quite cost-conscious when it ...

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Country Report

Menswear in the Philippines

Feb 2018

In line with the trend towards busier, on-the-go lifestyles, male consumers in the Philippines increasingly favour clothes that are not only fashionable, but also capable of providing comfort and versatility. Together with rising disposable incomes, ...

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Country Report

Menswear in Thailand

Feb 2018

The entrance of fast fashion brands which devote significant store space to menswear could draw the attention of Thai men, particularly from younger generations. The positive performance of menswear is supported by the offering of new collections ...

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Country Report

Menswear in Portugal

Feb 2018

With changing lifestyles and an increasing acceptance of different life choices, the apparel offering in menswear is becoming more sophisticated, with more extravagant and bolder options. Fantasy and coloured patterns are becoming more popular, ...

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Country Report

Menswear in the Czech Republic

Feb 2018

Male Czech consumers are not very fashion conscious and mainly focus on comfort when buying apparel. However, men in their twenties and thirties take an active interest in grooming, which is increasingly crossing over into fashion. Celebrity ...

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Country Report

Menswear in Colombia

Feb 2018

Men are showing increased awareness of their appearance and expanding fashion consciousness, and are increasingly willing to spend on high-quality and stylish apparel. Men tend to be less inclined to make impulse purchases, are more directed to ...

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Country Report

Menswear in India

Feb 2018

Men’s shirts remains the largest menswear category in India, in which demand for branded shirts is increasing as more men join the workforce. Norms for dressing at the workplace changed over the review period and more allowance for casual dressing at...

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