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Company Profile

Merck & Co Inc in Consumer Health

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Merck & Co Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Merck & Co Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck & Co Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Merck & Co Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Key company facts

Uneven weight and growth among divisions

SWOT: Merck & Co Inc

Competitive Positioning

Fairly stable growth since acquisition of Schering-Plough

Competition and geography hinder Merck’s market share

Share growth necessitates geographic expansion

Top brand Claritin faces significant competition in key markets

Merck exits Johnson & Johnson Inc joint venture

Market Assessment

Growth to slow in the US OTC market

Fierce competition in the US CCA category

Medicated skin care

Geographic and Category Opportunities

An afterthought with potential

Lack of meaningful exposure in many large markets

Acquisitions likely necessary for long-term growth

Vitamins and dietary supplements could prove attractive

Brand Strategy

Claritin

Claritin growth flattening due to competitive pressures

Afrin

Miralax

Operations

Company overview

Merck & Co Inc : Leading consumer health brands

Research and development

Recommendations

Key takeaways

Data parameters and report definitions

Samples

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