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Company Profile

Merck & Co Inc in Consumer Health

Aug 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Merck & Co Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Medicated Skin Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Merck & Co Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck & Co Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Merck & Co Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Medicated Skin Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Overview

Key Company Facts

  • Overview

Post-Merger Schering-Plough Sales Drive Growth

  • Overview

SWOT – Merck & Co Inc

  • Overview

Strategic Objectives and Challenges

  • Overview

Competitive Positioning

Schering-Plough Corp vs. Global Consumer Health Market

  • Competitive Positioning

Competitive Landscape

  • Competitive Positioning

Competitive positioning

Global Consolidation

  • Competitive positioning

Market Assessment

Allergy Remedies Dominate

  • Market Assessment

Significant Challenges in Core Markets

  • Market Assessment

Category and Geographic Opportunities

Growing Pressure in Antihistamines/Allergy Remedies

  • Category and Geographic Opportunities

US Allergy Remedies (1) - Intensifying Competition

  • Category and Geographic Opportunities

US Allergy Remedies (2) - Still Room for Growth

  • Category and Geographic Opportunities

Opportunities for Expansion in China

  • Category and Geographic Opportunities

Core Category Growth in Russia

  • Category and Geographic Opportunities

Emerging Market Potential in Nasal Sprays

  • Category and Geographic Opportunities

Challenging Conditions in US Topical Antifungals

  • Category and Geographic Opportunities

Private Label Threat in Laxatives

  • Category and Geographic Opportunities

Moving into PPI

  • Category and Geographic Opportunities

Facing Up to Intense Competition in UK Acne Treatments

  • Category and Geographic Opportunities

Strong Position in Russian Growth Categories

  • Category and Geographic Opportunities

Brand Strategy

Need to Reduce Reliance on Claritin

  • Brand Strategy

Tough Times for Claritin

  • Brand Strategy

Miralax Faces Growing Competition at Home

  • Brand Strategy

Operation

Focusing on Integration

  • Operation

Recommendations

Need for Diversification

  • Recommendations

Samples

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