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Company Profile

Merck KGaA in Consumer Health

May 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Merck KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Merck KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Merck KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Uneven performance across reporting segments in 2011

  • Strategic Evaluation

“Fit for 2018” strategic plan

  • Strategic Evaluation

SWOT: Merck KGaA

  • Strategic Evaluation

Competitive Positioning

Positions in global consumer health market remain stable in 2011

  • Competitive Positioning

Balanced portfolio enables stable growth

  • Competitive Positioning

Probiotics

  • Competitive Positioning

Multivitamins

  • Competitive Positioning

Market Assessment

Expect strong growth in sales of vitamins and dietary supplements

  • Market Assessment

Probiotics to benefit from poor diets

  • Market Assessment

Geographic and Category Opportunities

Consumer health care: Still a fit moving forward?

  • Geographic and Category Opportunities

US key to future performance

  • Geographic and Category Opportunities

Latinos could provide instant market for Merck products in the US

  • Geographic and Category Opportunities

India

  • Geographic and Category Opportunities

Emerging vs developed markets

  • Geographic and Category Opportunities

Brand Strategy

Merck focus areas and marquee brands

  • Brand Strategy

Sales of Merck’s Top Brand

  • Brand Strategy

Bion family of brands

  • Brand Strategy

Seven Seas

  • Brand Strategy

Nasivin

  • Brand Strategy

Operations

Company overview

  • Operations

Merck KGaA : Leading consumer health brands

  • Operations

Research and development

  • Operations

Recommendations

Key takeaways

  • Recommendations

Data parameters and report definitions

  • Recommendations

Samples

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