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Company Profile

Merck KGaA in Consumer Health

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Merck KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Merck KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Merck KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Uneven performance across reporting segments in 2011

“Fit for 2018” strategic plan

SWOT: Merck KGaA

Competitive Positioning

Positions in global consumer health market remain stable in 2011

Balanced portfolio enables stable growth

Probiotics

Multivitamins

Market Assessment

Expect strong growth in sales of vitamins and dietary supplements

Probiotics to benefit from poor diets

Geographic and Category Opportunities

Consumer health care: Still a fit moving forward?

US key to future performance

Latinos could provide instant market for Merck products in the US

India

Emerging vs developed markets

Brand Strategy

Merck focus areas and marquee brands

Sales of Merck’s Top Brand

Bion family of brands

Seven Seas

Nasivin

Operations

Company overview

Merck KGaA : Leading consumer health brands

Research and development

Recommendations

Key takeaways

Data parameters and report definitions

Samples

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