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Global Briefing

Metal Aerosols in Beauty and Home Care: Where Opportunities and Challenges Abound

Nov 2011

Price: US$2,000

About this Report

About this Report

The aerosol can industry has regained momentum after a slow year in 2009 and further progress is forecast. However, exciting growth in developing regions is overshadowed by slower growth in Western markets. Aerosols offer good value, marrying efficiency and efficacy, stimulating trial and trading up in emerging economies. Aluminium benefits most from rising global deodorant sales. In mature market economies, aerosol cans are competing with spray alternatives for sales as witnessed in air care.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Metal Aerosol Can Overview

The sweet smell of aerosols: deodorants lead the way

The West dominates but share will decline as Asia Pacific grows

Major players make the most of a fragmented market

Beauty leads aerosol sales; Home care strong in emerging markets

The US: Biggest but not brightest in terms of aerosol growth

A North-South divide in aerosol volume growth

Deodorants drive aerosol gains, spray oils also have a presence

Aerosol Material Supply Focus

Aerosol production and consumption concentrated in Europe

Steel preferred in Europe but only just as losing out to aluminium

North America’s small share in beauty accounts for steel’s strength

Aerosol’s rising stature in beauty to add to aluminium’s success

Aluminium aerosol can launches in 2010/2011

P&G’s Febreze, another fragrant growth story for aluminium

Europe, Asia and Latin America will drive demand for aerosols

Importance of Europe to forecast aerosol orders in deodorants

Spotlight on Beauty and Personal Care

Sun care shines while deodorants stay fresh

Western Europe cools while Latin America heats up

Spray deodorants still blow away competitors

Men’s aerosol deodorants a growth category

North America alone in eschewing sprays

Latin America drives value while Asia Pacific adds volume

Western Europe still offers deodorant growth potential

Unilever leads with two top brands

Male pre-shave products seen as a luxury not a necessity?

Aerosol dominates women’s pre shave category

Aerosol styling agents are struggling to find favour

The West continues to shrink as Asia Pacific builds

Mexico and China are key opportunities for aerosol styling agents

Mixed outlook for aerosol sun care in North America

Spotlight on Home Care

Air care and insecticides continue strong growth

A divided world for future home care growth opportunities

Aerosol air care outperforms category

Spray air care is globally successful but preferred by Latin America

Electric air care threatens aerosol’s position

Mexico set to lead the world in aerosol air care

Spray insecticides are the most effective

Asia Pacific spends most on insecticides but not per household

Asia Pacific, a land of opportunity for insecticides

A mixed picture for spray insecticides but growth outstrips decline

Prospects

Leading sources of aerosol gains to 2014

Metal aerosol can growth 2010-2014

What does the future hold for aerosol cans?

Definition

Definitions

Samples

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