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Research Methodology

With 40 years of experience in developed and emerging markets, Euromonitor International’s research methodology offers a unique combination of specialist industry knowledge and in-country research expertise.

Countries and Consumers
Market Analysis


Consulting Methodology

Multiple sources for perspective and accuracy

We do not adhere to one methodology and will design the best solution for each project. Often the best answers are reached through analysis of multiple sources collected with different research techniques.  

Ad hoc research techniques and tools

We offer a range of business-to-business and consumer market research methods to provide facts or insights at any stage and with any type of research.

We work closely with clients throughout the project to ensure a successful outcome, with objectives and outputs aligned with all project stakeholders. 

We offer a comprehensive framework of research methods:


  • In-depth trade interviews
  • In-depth consumer interviews
  • Focus groups


  • Desk research
  • Secondary data analysis
  • Surveys including business-to-business, customer satisfaction, usage and attitude
  • Observations including store audits and site visits

Statistics and analytics

  • Conjoint analysis
  • Cross-sectional data
  • Econometric analysis
  • Marketing and customer analytics
  • Advanced modelling and scenario analysis
  • System dynamics

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects


"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International

"Our relationship with Euromonitor is very beneficial to our business. The information we receive from Euromonitor is timely, insightful and actionable." Finance Director, Cadbury Schweppes