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Company Profile

Metro AG in Retailing

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Metro AG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Metro AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Metro AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Metro AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Q4 2011 and annual sales down in Europe; strong growth in Asia

SWOT: Metro AG

Key challenges: Multi-channel strategy dilemmas; sales slowdown

Competitive Positioning

Electronic and appliance specialist and Eastern Europe boost sales

Competitive context : Metro a medium-sized player with larger rivals

Domestic Strategy

Proportion of domestic sales: Steady decline likely to accelerate

Channel presence: Focus on Media Markt/Saturn at a turning point

Real hypermarkets struggle, but Media Markt/Saturn resilient

SWOT: Metro’s strategy in Germany

International Strategy

Global reach in retailing remains focused on European markets

Global presence in over 30 markets with cash-and-carry division

Poland: S tagnation of hypermarkets, Media Markt/Saturn resilient

Growth of Media Markt/Saturn in Russia, cash-and-carry in Ukraine

Western Europe: Resilient sales in challenging market conditions

Multi-channel Strategy

Electronics and appliance specialist dominates group sales

Electronics and appliances specialists: Robust sales in Europe

Hypermarkets: Metro continues to lose ground in key markets

Department stores: No disposal, focus on multi-channel synergies

Internet retailing: Growing presence but faces challenges to expand

Internet retailing: Metro to tread carefully to win from download rise

Internet retailing downloads: Metro fully joins the digital revolution

Cash-and-carry: Steady expansion in emerging markets

Cash-and-carry: Small formats to fuel expansion and widen target

Cash-and-carry: Asia Pacific expansion to focus on large markets

Brand and Private Label Strategies

Retail brands operated by Metro AG: Two key international brands

Media Markt/Saturn: Two banners coexist in one channel

Private label: Metro set to employ ambitious strategy in future

Operations

Reducing carbon footprint and cutting energy-related costs

Operations: Shape 2012 plan, logistics and property strategy

Opportunities and Recommendations

Key opportunities and recommendations

Samples

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