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Mexico

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

Mexico StatisticsConsumer Lifestyles in Mexico

Mexico Country BriefingsFuture Demographics: Mexico in 2030

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    Country Briefing

    Economy, Finance and Trade: Mexico

    Jun 2017

    The Mexican economy will continue to decelerate in 2017, mainly owing to heightened uncertainty regarding policy changes in the USA, on which it is excessively dependent. The country is expected to continue to benefit from its competitive ...

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    Country Profile

    Mexico: Country Profile

    Jun 2017

    The economy will slow in 2017. Growth of private consumption will slump though exports will see a slight rise. Investment is weakening, undermined by deteriorating business confidence, tight financial conditions and widespread uncertainty. A process ...

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    Country Report

    Toys and Games in Mexico

    Jun 2017

    In 2016 the Mexican market saw several launches of new brands and products in both traditional toys and games and video games, and registered a positive performance in current retail value terms. Evolving trends relating to the habits of playing ...

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    Country Report

    Traditional Toys and Games in Mexico

    Jun 2017

    The category benefited from children and parents seeking to spend time playing but looking for products other than video games. Some parents were concerned about the development of skills and abilities of their children, while others just wanted them...

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    Country Report

    Video Games in Mexico

    Jun 2017

    In Mexico the number of gamers is increasing every year, driven mainly by the growing number of games offered for different platforms by international and independent local players. The convenience of digital distribution makes it the best option for...

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    Strategy Briefing

    Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

    Jun 2017

    Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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    Country Report

    Beer in Mexico

    Jun 2017

    In 2016, beer recorded dynamic total volume growth of 8%, with sales supported by heavy advertising and improved distribution. While both of the leading companies have well-developed distribution networks, over the review period they focused on ...

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    Country Report

    Cider/Perry in Mexico

    Jun 2017

    In 2016, cider remained a seasonal beverage offered and consumed mostly during December for Christmas and New Year celebrations. Although Heineken México introduced the Strongbow cider brand in 2012, which is available throughout the year and is ...

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    Country Report

    Alcoholic Drinks in Mexico

    Jun 2017

    In 2016, sales of alcoholic drinks continued to increase strongly, fuelled largely by beer. The growth of the beer category is being driven by the leading companies’ focus on advertising and distribution. In addition to the good performance from ...

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    Country Report

    Rtds/High-Strength Premixes in Mexico

    Jun 2017

    In 2016, sales of spirit-based RTDs reached 82 million litres to account for a 60% share of the wider category’s total volume sales. While other similar beverages such as wine-based RTDs have been present in the market for a longer time, spirit-based...

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    Country Report

    Spirits in Mexico

    Jun 2017

    Tequila and whiskies remained dynamic categories in 2016, posting total volume increases of 5% and 9%, respectively. The growth of tequila is especially remarkable because this is already the biggest category in volume terms, accounting for 41% of ...

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    Country Report

    Wine in Mexico

    Jun 2017

    In 2016, per capita consumption of wine increased by 8% to reach 780ml. Although this was a significant rise, when compared to other countries in Latin America and Europe there remains much stronger room for growth. In 2016, per capita consumption of...

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    Country Briefing

    Households: Mexico

    May 2017

    Mexico continues to be an attractive household market, given healthy expansion in household numbers, rising living standards, and a large share of couple-with-children homes. Houses are much more common as dwellings than apartments, with household ...

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    Country Briefing

    Income and Expenditure: Mexico

    May 2017

    Growth of Mexico’s per capita disposable income and spending accelerated in 2016, on the back of a boost to remittance inflows (due to the weakness of the Mexican peso) and low levels of inflation. However, the country’s decelerating GDP growth and ...

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    Country Report

    Baby and Child-Specific Products in Mexico

    May 2017

    In 2016, Unilever de México re-launched Dove Baby, a brand that was previously available in a bar soap presentation. However, following the re-launch and redesign of the brand, it now offers a wide selection of personal care products for babies. The ...

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    Country Report

    Bath and Shower in Mexico

    May 2017

    During 2016, Kimberly-Clark de México announced the acquisition of Escudo, a bar soap and liquid soap that enjoys strong brand recognition in the country. Escudo was part of Procter & Gamble’s portfolio and has a presence in Mexico and other Latin ...

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    Country Report

    Colour Cosmetics in Mexico

    May 2017

    In 2016, premium colour cosmetics posted 19% current value growth. Its positive development was influenced by the good performance that department stores and beauty specialist retailers displayed during the year. Department stores not only continued ...

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    Country Report

    Deodorants in Mexico

    May 2017

    During the review period, deodorant creams posted a 3% current value CAGR, showing the lowest growth among all deodorants. Cream is not a common deodorant format in Mexico, and only several brands such as Natura and Vichy offer it. However, in 2016 ...

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    Country Report

    Depilatories in Mexico

    May 2017

    Modern grocery retailers is the main distribution channel for depilatories, and during 2016 it accounted for a 65% value share. Health and beauty specialists ranked second with an 11% value share, closely followed by direct sellers. Regarding ...

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    Country Report

    Fragrances in Mexico

    May 2017

    By the end of 2016, the luxury department store El Palacio de Hierro innovated with the introduction of its own premium fragrance named Esencia del Palacio (Palace’s Essence). The collection of three unisex fragrances was created by the Arquiste ...

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