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Mexico

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Mexico.

Mexico StatisticsConsumer Lifestyles in Mexico

Mexico Country BriefingsFuture Demographics: Mexico in 2030

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    Dishwashing in Mexico

    Jan 2017

    The Mexican population has several traditions, culturally and through heritage, whereby some home care activities are undertaken manually instead of using machines, to ensure better cleaning, including washing the dishes, which explains the consumer ...

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    Country Report

    Home Insecticides in Mexico

    Jan 2017

    In 2016, the Mexican population encompassing most regions of the country experienced increasing concerns over disease outbreaks since early 2015, due to the presence of virus transmitting mosquitoes of Zika, chikungunya and dengue fever, initiated in...

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    Country Report

    Laundry Care in Mexico

    Jan 2017

    The presence of concentrated liquid detergents strengthened in 2016, due primarily to the launch of Ariel Power Liquid by Procter & Gamble de México SA de CV during the second half of 2015 and the launch of Ace in early 2016. However, other ...

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    Country Report

    Home Care in Mexico

    Jan 2017

    Despite the maturity of some home care categories, the constant development of new formulas or products along with the increasing concern over hygiene habits to eliminate diseases caused by viruses and bacteria, has led to many home care categories ...

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    Country Report

    Polishes in Mexico

    Jan 2017

    The 7% current value increase in 2016 was faster than in 2015, mostly driven by the entrance of new competitors with higher prices in furniture polish and the better performance of specialised floor polish....

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    Country Report

    Surface Care in Mexico

    Jan 2017

    The presence of various diseases in some regions of Mexico such as AH1N1 or Zika, along with the increase in pollution, is leading consumers to be more thorough when cleaning their homes and the products they choose to do this with. Consumers look ...

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    Country Report

    Toilet Care in Mexico

    Jan 2017

    Leading manufacturers of ITBs have been developing more products with special features that cannot be found with in-cistern devices and toilet liquids/foam, thereby attracting more consumers. This positive performance has led the category to surpass ...

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    Country Report

    Air Care in Mexico

    Jan 2017

    The availability of a product is the key to creating awareness of a brand and attract consumers by having distribution in all channels in order to reach more consumers, even those who are not considered as possible targets, boosting impulsive ...

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    Country Report

    Bleach in Mexico

    Jan 2017

    Mexican consumers have used bleach for many years as the main product to disinfect, wash and clean, due to its longstanding presence and its cleaning properties. An increasing trend towards natural products and the concern of consumers regarding the ...

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    Country Report

    Financial Cards and Payments in Mexico

    Jan 2017

    Financial cards and payments’ growth remained positive in 2016. Electronic direct/ACH transactions and pre-paid transactions were among the fastest-growing categories in current value terms. Favouring category growth are factors such as the greater ...

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    Country Report

    Dairy in Mexico

    Dec 2016

    Grupo Lala led cheese with a 19% value share in 2016. The company’s share includes its own brands as well as the Nestlé’s ones that Grupo Lala manufactures and distributes under licence. Sigma Alimentos was second with a 15% value share. The company ...

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    Country Report

    Confectionery in Mexico

    Dec 2016

    In 2016 the companies Nestlé México SA de CV and Effem México SA de CV led sales of chocolate confectionery in the country. Nestlé accounted for 26% of total value sales while Effem represented 21%. These companies manage well-positioned brands such ...

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    Country Report

    Packaged Food in Mexico

    Dec 2016

    Over the review period, sales of packaged food products maintained positive growth. Amongst other reasons, the growth was driven by convenience trends, the wider offer of products by manufacturers and the entrance of new competitors. In 2016 sales of...

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    Country Report

    Apparel and Footwear Specialist Retailers in Mexico

    Dec 2016

    At the beginning of 2016, Wal-Mart de México announced that it was seeking to sell its Suburbia retail chain as part of the company’s strategy of focusing more on its core retail channels of modern grocery retailers and warehouse clubs. After several...

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    Country Report

    Direct Selling in Mexico

    Dec 2016

    Despite the increasing importance of mass media and online social media marketing campaigns, at the end of the review period, it remained true that the sales team of a direct selling company is its main tool and the basis of its success. During 2016,...

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    Country Report

    Electronics and Appliance Specialist Retailers in Mexico

    Dec 2016

    In Mexico, Apple products are sold in a variety of store-based retailing channels, including electronics and appliances specialists, department stores, warehouse clubs and hypermarkets, as well as being available through internet retailing. There are...

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    Country Report

    Grocery Retailers in Mexico

    Dec 2016

    In 2015, Organización Soriana SAB de CV closed an agreement with Controladora Comercial Mexicana SAB de CV to purchase part of the latter company’s retail division, although it was not until 2016 that the deal took effect and the stores acquired by ...

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    Country Report

    Health and Beauty Specialist Retailers in Mexico

    Dec 2016

    In 2013, FEMSA Comercio entered health and beauty specialist retailers with its acquisition of the chemists/pharmacies chains Farmacias Yza and Farmacias Moderna. Since then, the company has continued to strengthen its health division with the ...

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    Country Report

    Home and Garden Specialist Retailers in Mexico

    Dec 2016

    During the second quarter of 2016, Chilean retailer SACI Falabella and Mexican grocery company Organización Soriana announced a joint venture to develop Falabella’s home improvement and gardening stores chain Sodimac in Mexico. This venture calls for...

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    Country Report

    Homeshopping in Mexico

    Dec 2016

    In mid-2015, South Korean company CJ Grand Shopping entered Mexico through a joint venture with Televisa, the biggest television broadcasting company in Mexico. Since then, CJ Grand Shopping has been active in developing different ways to make ...

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