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Country Report

Biscuits in Mexico

The Gansitos brand, launched in 1957, leads the packaged/industrial cakes category with a 29% value share. Marketing research studies show that 96% of Mexican children recognise the image of the little gosling which is the image of the brand. This ...

Jan 2013 | US$900| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook