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Company Profile

Microsoft Corp in Toys and Games

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Microsoft Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Microsoft Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Microsoft Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Microsoft Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Xbox franchise forms basis for Microsoft in toys and games

  • Strategic Evaluation

Microsoft has record year in 2011

  • Strategic Evaluation

Strong momentum for entertainment and devices division

  • Strategic Evaluation

SWOT: Microsoft Corp

  • Strategic Evaluation

Competitive Positioning

Nintendo’s loss Sony’s and Microsoft’ s gain

  • Competitive Positioning

The software element of the equation among the top 10

  • Competitive Positioning

Microsoft becomes increasingly self-reliant in video games

  • Competitive Positioning

Microsoft beats the market with Xbox

  • Competitive Positioning

Market Assessment

Mature markets dominate Microsoft sales

  • Market Assessment

Geographic and Category Opportunities

Growth in video games to remain mature-market dominated

  • Geographic and Category Opportunities

Demographics consumer expenditure and broadband growth

  • Geographic and Category Opportunities

Taking the longer view in video gaming

  • Geographic and Category Opportunities

New hardware launches prompt growth of video games software

  • Geographic and Category Opportunities

Price cuts to feature as end of lifecycle draws near

  • Geographic and Category Opportunities

Digital marketplaces feature more heavily in video games strategy

  • Geographic and Category Opportunities

Kinect : bridging the gap from casual to hardcore gamers

  • Geographic and Category Opportunities

Windows 8 will make Xbox Live available to PC gamers

  • Geographic and Category Opportunities

Portable gaming: prospects for Windows Phone

  • Geographic and Category Opportunities

Brand Strategy

Halo Reach adds to Microsoft in video games

  • Brand Strategy

Geographic and category opportunities

Key features of Microsoft’s brand strategy going forward

  • Geographic and category opportunities

Operations

Natural user interfaces future for Microsoft gaming

  • Operations

Recommendations

Gearing up for next generation of game consoles

  • Recommendations

Samples

Please update/install flash.

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