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Company Profile

Microsoft Corp in Toys and Games

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Microsoft Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Microsoft Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Microsoft Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Microsoft Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Xbox franchise forms basis for Microsoft in toys and games

Strong momentum for entertainment and devices division

SWOT: Microsoft Corp

Competitive Positioning

Packaged video games software and hardware declines

Microsoft gains global market share

Kinect and Xbox Live help to drive Microsoft sales

Microsoft beats the market with exclusives and Kinect

Market Assessment

Mature markets dominate Microsoft sales

Geographic and Category Opportunities

Growth in video games to remain mature-market dominated

Taking the longer view in video gaming

Kinect: bridging the gap from casual to hard core gamers

Geographic and category opportunities

Windows 8 will make Xbox Live available to PC gamers

Portable gaming: Prospects for Windows Phone

Brand Strategy

Xbox 360 responsible for the largest share of revenues

Key features of Microsoft’s brand strategy going forward

Operations

Natural user interfaces future for Microsoft gaming

Recommendations

Gearing up for next generation of game consoles

Samples

Please update/install flash.

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