Middle East and Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Middle East and Africa.
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    Strategy Briefing

    Strategy Briefing

    Category Update: Adult Incontinence

    Jul 2018

    Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and ...

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    Strategy Briefing

    Strategy Briefing

    Competing with Giants: The Rise of Local Competition

    Jul 2018

    Regional and local brands increasingly fuel global beauty industry growth. The top 10 emerging markets in terms of absolute value growth are projected to contribute 57% of the global absolute market gains through to 2022. Local brands in each of ...

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    Strategy Briefing

    Strategy Briefing

    Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    Jul 2018

    Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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    Strategy Briefing

    Financial Cards and Payments in Middle East and Africa

    Jul 2018

    While it ranks third globally in total population, the Middle East and Africa is the sixth largest region in the world for consumer payments and is smallest market in the world by total card payment transactions. Many of the countries in the Middle ...

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    Strategy Briefing

    Strategy Briefing

    How Brands Survive in a Digital Marketplace World

    Jul 2018

    In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008. It is expected to continue to grow faster than the ...

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    Strategy Briefing

    Category Update: Personal Wipes

    Jul 2018

    With USD9 billion in global retail sales, personal wipes have reached only about half of the full market potential. There are significant opportunities in developing markets, though affordability remains an issue. Developed markets show further room ...

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    Strategy Briefing

    Strategy Briefing

    Channel Review in Soft Drinks

    Jul 2018

    This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

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    Strategy Briefing

    Strategy Briefing

    Global Luxury Hotel and Travel Trends

    Jul 2018

    This report explores the changes taking place in the luxury hotel and travel market, which saw another year of strong growth. Thanks to a combination of wealth expansion and changing consumer habits, the industry has seen greater opportunities across...

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    Strategy Briefing

    Strategy Briefing

    Corporate Strategies in Travel

    Jul 2018

    Strategies of travel companies have been evolving in recent years under the impact of such factors as digitalisation and changing consumer preferences. Increasingly, market players are looking to embrace new business models as well as widen their ...

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    Strategy Briefing

    City Travel Briefing: Dubai

    Jul 2018

    The Dubai Tourism Vision strategy has boosted investment in tourism and related industries. Dubai is working to develop both the MICE and leisure segments through expansion of luxury retail, theme park development, concept experiences and mid-market ...

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    Strategy Briefing

    Strategy Briefing

    Financial Inclusion in Latin America

    Jul 2018

    Latin America is home to a number of innovative financial inclusion efforts to reach unbanked consumers, as well as to reach financially underserved consumers who only utilise basic financial services. The region demonstrates the importance of ...

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    Strategy Briefing

    Strategy Briefing

    The Interplay Between Smart and Traditional Watches

    Jun 2018

    The decline of traditional watches and the explosion of smartwatches ignited a cause-effect narrative. Yet, the recovery of traditional watches, and the slowdown of wearable electronics, clearly indicates the two categories tap into different ...

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    Strategy Briefing

    Strategy Briefing

    Nappies/Diapers/Pants in Eastern Europe

    Jun 2018

    With slow recovery after economic downturn in some of its key markets, on the whole Eastern Europe is expected to see a somewhat improved performance after the slump of 2015/2016. However, a number of factors will continue to impact volume and value ...

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    Strategy Briefing

    Strategy Briefing

    Distribution Channels in Toys and Games

    Jun 2018

    Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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    Strategy Briefing

    Strategy Briefing

    Travel: Quarterly Statement Q2 2018

    Jun 2018

    In the Travel Quarterly Statement for Q2 2018, we review the latest performance of travel and tourism demand, considering the key growth drivers impacting destinations and source markets. With growing anti-globalisation sentiment, a trade war between...

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    Strategy Briefing

    Strategy Briefing

    Coffee in 2018: The New Era of Coffee Everywhere

    Jun 2018

    Though growth in coffee is nothing new, the nature of this growth is shifting. Expansion continues, but from a wider range of categories, channels, and occasions, from ready-to-drink coffee to online commerce to coffee shops. This new report seeks to...

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    Strategy Briefing

    What’s Happening in Tobacco? Q2 2018

    Jun 2018

    In the latest in an ongoing series of quarterly briefings looking at major (and some minor) developments in the world of tobacco, we assess the latest performance of the major multinationals, their recent NGP moves, further M&A activities from ...

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    Strategy Briefing

    Strategy Briefing

    City Travel Briefing: Mecca

    Jun 2018

    Mecca is home to the most sacred holy sites for Muslims around the world, attracting millions of tourists annually to perform religious duties. The Saudi Vision 2030 has increased investment in all sectors including tourism, and thus Mecca plans to ...

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    Strategy Briefing

    Strategy Briefing

    Connectivity Reinvents Retailing in India

    Jun 2018

    Increased internet and mobile connectivity has made information easily accessible, giving consumers greater choice and the ability to make informed decisions. To remain competitive and cater to consumers, retailers are stepping up and integrating ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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