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Company Profile

Miele & Cie KG in Consumer Appliances

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Miele & Cie KG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Miele & Cie KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Miele & Cie KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Miele & Cie KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope o the Report

Scope

Strategic Evaluation

Miele : Family tradition

Miele: A different model

SWOT: Miele & Cie KG

Miele: Choosing growth in premium model

Competitive Positioning

Miele remains a medium-sized player in major appliances

Miele limited due to exclusive premium offer

Miele : Fails to keep pace with recovery in 2010-2011

Market Assessment

Miele : Reliance on German market may hinder growth

Market consolidation to pick up pace

Emerging markets to boost sales of essential major appliances

Category and Geographic Opportunities

Miele sees stronger growth outside of German market

Germans will remain careful in their spending habits

Miele prospects brighten in Germany home laundry appliances

Miele must seek out the emerging wealthy consumer in China

Miele targets Indian market

Miele has broadest base in dishwashers category

Tentative recovery in US dishwashers

Miele’s large cooking appliances overlooked by consumers

Miele should look to target high-growth markets in Latin America

Opportunities as niche player in major Brazilian cities

Miele faces weaker key vacuum cleaners markets

Brand Strategy

Miele model differs significantly to its peers

Miele looks to information technology in new appliances

Miele positions itself as the kitchen specialist of the future

Operations

Miele’s top 10 markets by volume sales and growth

Growth projections in Miele’s top markets and company share

Miele maintains production close to home

Miele : Production plants by country and activity 2011

Recommendations

Miele must look to emerging markets

Samples

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