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Company Profile

Miele & Cie KG in Consumer Appliances

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Miele & Cie KG delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Miele & Cie KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Miele & Cie KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Miele & Cie KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope o the Report

Scope

  • Scope o the Report

Strategic Evaluation

Miele : Family tradition

  • Strategic Evaluation

Miele: A different model

  • Strategic Evaluation

SWOT: Miele & Cie KG

  • Strategic Evaluation

Miele: Choosing growth in premium model

  • Strategic Evaluation

Competitive Positioning

Miele remains a medium-sized player in major appliances

  • Competitive Positioning

Miele limited due to exclusive premium offer

  • Competitive Positioning

Miele : Fails to keep pace with recovery in 2010-2011

  • Competitive Positioning

Market Assessment

Miele : Reliance on German market may hinder growth

  • Market Assessment

Market consolidation to pick up pace

  • Market Assessment

Emerging markets to boost sales of essential major appliances

  • Market Assessment

Category and Geographic Opportunities

Miele sees stronger growth outside of German market

  • Category and Geographic Opportunities

Germans will remain careful in their spending habits

  • Category and Geographic Opportunities

Miele prospects brighten in Germany home laundry appliances

  • Category and Geographic Opportunities

Miele must seek out the emerging wealthy consumer in China

  • Category and Geographic Opportunities

Miele targets Indian market

  • Category and Geographic Opportunities

Miele has broadest base in dishwashers category

  • Category and Geographic Opportunities

Tentative recovery in US dishwashers

  • Category and Geographic Opportunities

Miele’s large cooking appliances overlooked by consumers

  • Category and Geographic Opportunities

Miele should look to target high-growth markets in Latin America

  • Category and Geographic Opportunities

Opportunities as niche player in major Brazilian cities

  • Category and Geographic Opportunities

Miele faces weaker key vacuum cleaners markets

  • Category and Geographic Opportunities

Brand Strategy

Miele model differs significantly to its peers

  • Brand Strategy

Miele looks to information technology in new appliances

  • Brand Strategy

Miele positions itself as the kitchen specialist of the future

  • Brand Strategy

Operations

Miele’s top 10 markets by volume sales and growth

  • Operations

Growth projections in Miele’s top markets and company share

  • Operations

Miele maintains production close to home

  • Operations

Miele : Production plants by country and activity 2011

  • Operations

Recommendations

Miele must look to emerging markets

  • Recommendations

Samples

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