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Company Profile

Miele & Cie KG in Domestic Electrical Appliances

Nov 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Miele & Cie KG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Miele & Cie KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Miele & Cie KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Miele & Cie KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

Product Strategy

Financial Assessment

SWOT – Miele & Cie KG

Key Strategic Objectives and Challenges

Competitive Positioning

Premium Pricing Means Miele Under-Performs Market

Miele’s Market Share

Miele’s Low Market Share May Hurt Expansion Strategy

Market Assessment

Main Market Still Main Opportunity

Miele’s Major Appliance Equity Could be Used Elsewhere

Category and Geographic Opportunities

Push into India Unlikely to Result in Volume Share Growth

New Positions in Asia Pacific

Early Days in Latin America

Eastern Europe Grows in Status for Miele

Russia Natural Leader of Eastern Europe

Fitted Kitchen Futures Brightening

Strong Growth in Built-in Aiding Premiumisation Strategy

Vacuum Cleaners Thrive in Selected Markets

Large Cooking Appliances Remain Core Opportunity

Brand Strategy

Preserving Position Central to Miele’s Brand Strategy

Adding New Value to the Brand

Recommendations

Expansion Outside Core Markets Key to Growth

Samples

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