You are here: HomeSolutionsIndustriesConsumer Appliances
print my pages

Company Profile

Miele & Cie KG in Domestic Electrical Appliances

Nov 2009

Price: US$525

About this Report

About this Report

Euromonitor International's report on Miele & Cie KG delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Miele & Cie KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Miele & Cie KG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Miele & Cie KG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Product Strategy

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Miele & Cie KG

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Premium Pricing Means Miele Under-Performs Market

  • Competitive Positioning

Miele’s Market Share

  • Competitive Positioning

Miele’s Low Market Share May Hurt Expansion Strategy

  • Competitive Positioning

Market Assessment

Main Market Still Main Opportunity

  • Market Assessment

Miele’s Major Appliance Equity Could be Used Elsewhere

  • Market Assessment

Category and Geographic Opportunities

Push into India Unlikely to Result in Volume Share Growth

  • Category and Geographic Opportunities

New Positions in Asia Pacific

  • Category and Geographic Opportunities

Early Days in Latin America

  • Category and Geographic Opportunities

Eastern Europe Grows in Status for Miele

  • Category and Geographic Opportunities

Russia Natural Leader of Eastern Europe

  • Category and Geographic Opportunities

Fitted Kitchen Futures Brightening

  • Category and Geographic Opportunities

Strong Growth in Built-in Aiding Premiumisation Strategy

  • Category and Geographic Opportunities

Vacuum Cleaners Thrive in Selected Markets

  • Category and Geographic Opportunities

Large Cooking Appliances Remain Core Opportunity

  • Category and Geographic Opportunities

Brand Strategy

Preserving Position Central to Miele’s Brand Strategy

  • Brand Strategy

Adding New Value to the Brand

  • Brand Strategy

Recommendations

Expansion Outside Core Markets Key to Growth

  • Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!