Department stores and variety stores remained the only two active channels within mixed retailers in 2021. Fis dominated department stores and Studio Moderna, with its Top Shop brand, dominated variety stores.
There was a moderate overall decrease in retail current value sales amidst the Coronavirus (COVID-19) pandemic in 2020, as these deemed non-essential retailers were caught up in restrictions on retail operations. However, this was due to a small drop in sales via department stores, with variety stores registering a sharp decline in retail current value sales in 2020.
The domestic player Fis remained the dominant player in mixed retailers in retail value share terms in 2021. The player, which revolutionised the department stores format following the civil war in the 1990s, was one of the first retailers to introduce large-scale outlets and shopping centres to Bosnia and Herzegovina.
Mixed retailers is set to see positive, if gradually slowing, retail value (constant 2021 prices) growth over the forecast period. Channel leaders are adapting quickly to meet the needs and preferences of a changing consumer base and retail environment.
As the only significant player, Studio Moderna is set to drive the sales growth in variety stores through aggressive marketing and discounting. This forms part of the retailer’s strategy to recover pandemic-related losses and regain consumers, who can be captured by attractive pricing in a tough economic climate.
The department store and variety store concepts are increasingly perceived to be outdated. In particular, younger consumers increasingly opt for e-commerce, as they prefer wide and varied assortments, convenience, low prices and less hassle when purchasing goods, which are then delivered direct to their home.
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Understand the latest market trends and future growth opportunities for the Mixed Retailers industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mixed Retailers industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of department stores, variety stores, mass merchandisers and warehouse clubs.
See All of Our DefinitionsThis report originates from Passport, our Mixed Retailers research and analysis database.
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