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Country Report

Egypt Flag Mixed Retailers in Egypt

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • Mixed retailers remained relatively resilient within store-based retailing in 2014, seeing one of the strongest current value growth rates of 12%. This was considerably stronger in comparison to non-grocery specialists' current value growth of 8%. This was chiefly due to the low-price positioning of most operators in this channel. The leading department stores such as Omar Effendi and Tawheed & El Nour have a strong economy positioning and offer wide product ranges, with these two chains together dominating overall value sales with a combined share of 54% in overall mixed retailers in 2014. Variety stores also focus on offering a wide range of economy products, with fixed-price independents proving particularly popular as consumers sought to cut costs towards the end of the review period.

COMPETITIVE LANDSCAPE

  • Saudi-based Anwal was the clear leader in mixed retailers throughout the review period and accounted for over 28% value share in 2014. This company benefits from operating leading department stores chain Omar Effendi, which was privatised in 2006. However, the value put on the chain was severely criticised following this privatisation and a lawsuit was filed by a former parliamentary member following the revolution in 2011, claiming that the sales of this company to Anwal was invalid. In August 2013, Egypt's Supreme Administrative Court upheld this lawsuit, with the way now being paved for the Omar Effendi chain to return to public ownership.

PROSPECTS

  • Omar Effendi was the leading brand in mixed retailers throughout the review period. This chain is expected to be returned to public ownership at the start of the forecast period. Its future thus remains unclear. The government is expected to sell 20 branches of the chain via public auction in two batches, with further privatisation possible in the forecast period. The government has emphasised that any potential buyer must retain each store's workforce and brand. With Omar Effendi accounting for over 28% of value sales in mixed retailers at the end of the review period and being an iconic brand in many Egyptian cities, this chain's future is likely to have a marked impact on the performance of overall mixed retailers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Mixed Retailers channel in Egypt?
  • Who are the leading retailers in Egypt?
  • How are mixed retailers competing against the growth of grocery retailers?
  • Are consumers switching towards value retailers or moving upmarket?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Mixed Retailers in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 2 Sales in Mixed Retailers by Channel: Value 2009-2014
  • Table 3 Mixed Retailers Outlets by Channel: Units 2009-2014
  • Table 4 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2009-2014
  • Table 5 Sales in Mixed Retailers by Channel: % Value Growth 2009-2014
  • Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 7 Mixed Retailers Company Shares: % Value 2010-2014
  • Table 8 Mixed Retailers Brand Shares: % Value 2011-2014
  • Table 9 Mixed Retailers Brand Shares: Outlets 2011-2014
  • Table 10 Mixed Retailers Brand Shares: Selling Space 2011-2014
  • Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 12 Forecast Sales in Mixed Retailers by Channel: Value 2014-2019
  • Table 13 Forecast Mixed Retailers Outlets by Channel: Units 2014-2019
  • Table 14 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 15 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
  • Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019

Mixed Retailers in Egypt - Company Profiles

Tawheed & El Nour Co in Retailing (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tawheed & El Nour Co: Key Facts
  • Summary 2 Tawheed & El Nour Co: Operational Indicators

INTERNET STRATEGY

  • Summary 3 Tawheed & El Nour Co: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Tawheed & El Nour Co: Competitive Position 2014

Retailing in Egypt - Industry Context

EXECUTIVE SUMMARY

Review period sales hit hard by instability and economic concerns

Greater stability in 2014 supports rise in economic confidence

Grocery gains share as consumers prioritise essentials

Strong grocery retailers lead fragmented sales

Partial recovery expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook shows signs of hope

Investment from government likely to boost forecast period sales

Internet retailing benefits from surge in consumers going online

Young consumer base likely to respond swiftly to new trends

MARKET INDICATORS

  • Table 17 Employment in Retailing 2009-2014

MARKET DATA

  • Table 18 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 19 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 20 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 21 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 22 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 23 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 24 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 25 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 26 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 28 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 29 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 31 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 32 Retailing Company Shares: % Value 2010-2014
  • Table 33 Retailing Brand Shares: % Value 2011-2014
  • Table 34 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 35 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 36 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 37 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 38 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 39 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 40 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 41 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 42 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 44 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 45 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 46 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 47 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 48 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 49 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 50 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 53 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 54 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 5 Standard Opening Hours by Channel Type 2014
  • Table 56 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 57 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Mixed Retailers
    • Department Stores
    • Mass Merchandisers
    • Variety Stores
    • Warehouse Clubs

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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