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Global Briefing

Mobile Phones: Winning Strategies and Pitfalls

Feb 2011

Price: US$2,000

About this Report

About this Report

The briefing looks at how the global market for mobile phones changed over 2002-2010, which companies were most successful and what kinds of strategies drove their success. The focus of the presentation will be on the lessons going forward and drawing up best strategies to succeed in the changing mobile phones market.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Mobile Phones: The Market in Review

Mobile phones: 2002 vs 2010

  • Mobile Phones: The Market in Review

Changing of the guard

  • Mobile Phones: The Market in Review

Asia Pacific: main market driver

  • Mobile Phones: The Market in Review

Value sales: equipment and services

  • Mobile Phones: The Market in Review

Winning Strategies in Smartphones

Smartphone success stories: an overview

  • Winning Strategies in Smartphones

Apple Inc

  • Winning Strategies in Smartphones

SWOT analysis: Apple Inc

  • Winning Strategies in Smartphones

HTC Corp

  • Winning Strategies in Smartphones

SWOT analysis: HTC Corp

  • Winning Strategies in Smartphones

Motorola Inc

  • Winning Strategies in Smartphones

SWOT analysis: Motorola Inc

  • Winning Strategies in Smartphones

Summary of strategies’ strengths and weaknesses

  • Winning Strategies in Smartphones

Keys to Success in Developing Markets

Emerging market success stories: an overview

  • Keys to Success in Developing Markets

Mi-Fone (BVI) Ltd: key strategies

  • Keys to Success in Developing Markets

Micromax Informatics Ltd: key strategies

  • Keys to Success in Developing Markets

Samart Corp PCL: key strategies

  • Keys to Success in Developing Markets

Binatone Electronics International Ltd: Key strategies

  • Keys to Success in Developing Markets

Best strategies in emerging markets: a summary

  • Keys to Success in Developing Markets

Beyond Mobile Phones

Multi-functionality vs functionality

  • Beyond Mobile Phones

In-home content on the go

  • Beyond Mobile Phones

Expected trends in smartphones: summary

  • Beyond Mobile Phones

Opportunities for mobile services in leapfrog markets

  • Beyond Mobile Phones

China and India to continue driving subscriber growth

  • Beyond Mobile Phones

Best Strategies and Potential Pitfalls Going Forward

Risks and opportunities in mobile phones

  • Best Strategies and Potential Pitfalls Going Forward

Report Definitions

Definitions

  • Report Definitions

Samples

CE_Mobile Phones Winning Strategies and Pitfal.jpg

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