Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Mobile Phones in Germany

Oct 2023

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

USD 990
Country Report

Mobile Phones in Israel

Jul 2023

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

USD 990
Country Report

Mobile Phones in Australia

Aug 2023

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising…

USD 990
Country Report

Mobile Phones in Portugal

Aug 2023

Retail sales of mobile phones in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. Demand remained constrained by low levels of purchasing power, as home-owners continued to grapple with stagnating incomes and…

USD 990
Country Report

Mobile Phones in Greece

Jul 2023

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2023

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

USD 990
Country Report

Mobile Phones in Taiwan

Aug 2023

Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence.…

USD 990
Country Report

Mobile Phones in Norway

Aug 2023

Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…

USD 990
Country Report

Mobile Phones in Spain

Jul 2023

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…

USD 990
Country Report

Mobile Phones in India

Oct 2023

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

USD 990
Country Report

Mobile Phones in Mexico

Jul 2023

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

USD 990
Country Report

Mobile Phones in Poland

Jul 2023

Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…

USD 990
Country Report

Mobile Phones in Indonesia

Jul 2023

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

USD 990
Country Report

Mobile Phones in Argentina

Jul 2023

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

USD 990
Country Report

Mobile Phones in Singapore

Jul 2023

2020 saw shipments of smartphones decline globally, which were also felt in Singapore. In addition, inflation and macro concerns also played roles as consumers looked to reduce their expenditure wherever possible, including postponing upgrades on…

USD 990
Country Report

Mobile Phones in Hungary

Jul 2023

Significant price rises and a high penetration rate in Hungary resulted in volume decline in smartphones in 2023. Fewer consumers were able to replace their smartphone and chose to postpone their purchases until prices were more stable, or they…

USD 990
Country Report

Mobile Phones in Colombia

Jul 2023

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

USD 990
Country Report

Mobile Phones in Austria

Jul 2023

The downward trend in mobile phones, following a brief increase in retail volume sales of smartphones during the Coronavirus (COVID-19) pandemic in 2020, is set to continue over 2023. The replacement cycle in smartphones seems to have finally peaked,…

USD 990
Country Report

Mobile Phones in Japan

Jul 2023

A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…

USD 990
Country Report

Mobile Phones in China

Aug 2023

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

USD 990
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