You are here: HomeSolutionsIndustriesAlcoholic Drinks
print my pages

Company Profile

Molson Coors Brewery Co in Beer

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Molson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Molson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Molson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Cost savings and price increases help to improve results in 2011

SWOT: Molson Coors Brewing Co

Key strategic objectives and challenges

Competitive Positioning

Geographic bias hinders performance

Sliding down in the global rankings

Beer market consolidation slows down

Market Assessment

Need to create a more balanced geographic footprint

Emerging markets continue to lead global beer volume growth

Lager remains the key category

Category and Geographic Opportunities

Falling beer consumption in the US

Targeting top-line growth and niche growing categories

Low alcohol beer offers growth potential in Canada

Facing difficulties in the sluggish UK market

Potential in cider/perry in key mature markets

Solid growth continues in Asia Pacific

Need to expand footprint in China

P remiumisation offers value growth in China

Establishing a footprint in India

Need to re-establish footprint in Latin America

Premium growth could offer potential in Brazil

Entering Eastern Europe

Brand Strategy

Increasing focus on premium and craft beers

International expansion focused on Coors Light

Operations

Expanding via partnerships with local brewers

Recommendations

Expand further in emerging markets and enhance profitability

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!