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Company Profile

Molson Coors Brewing Co in Beer

Feb 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Molson Coors Brewing Co delivers a detailed strategic analysis of the company's business, examining its performance in the RTDs/High-Strength Premixes market and the global economy.

Company and market share data provide a detailed look at the financial position of Molson Coors Brewing Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Coors Brewing Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Molson Coors Brewing Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our RTDs/High-Strength Premixes research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Company facts

  • Strategic Evaluation

Financial assessment 2009

  • Strategic Evaluation

First nine months of 2010

  • Strategic Evaluation

SWOT – Molson Coors Brewing Co

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Held back by geographic bias

  • Competitive Positioning

Molson Coors drops down rankings

  • Competitive Positioning

Beer market consolidation continues

  • Competitive Positioning

Market Assessment

Need to balance geographic profile

  • Market Assessment

Strong bias towards standard lager

  • Market Assessment

Category and Geographic Opportunities

Challenging conditions in the US

  • Category and Geographic Opportunities

Growing focus on craft beer in the US

  • Category and Geographic Opportunities

Making beer more appealing to women

  • Category and Geographic Opportunities

Problems continue in the UK

  • Category and Geographic Opportunities

Potential for acquisitive diversification

  • Category and Geographic Opportunities

Pressure to move upmarket in Canada

  • Category and Geographic Opportunities

Expanding craft-orientated offer in Canada

  • Category and Geographic Opportunities

Strengthening position in China

  • Category and Geographic Opportunities

Looking to enter India

  • Category and Geographic Opportunities

Re-entering Vietnam

  • Category and Geographic Opportunities

Targeting premium demand in Russia

  • Category and Geographic Opportunities

Brand Strategy

Looking to modernise

  • Brand Strategy

Coors Light at core of international development

  • Brand Strategy

Operations

Forming alliances to maximise infrastructural value

  • Operations

Molson Coors - breweries

  • Operations

Recommendations

Diversification – products, consumers and geography

  • Recommendations

Samples

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