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Company Profile

Mr Price Group Ltd in Retailing

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Mr Price Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Mr Price Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mr Price Group Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mr Price Group Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Most recent full-year results: Sustained sales and profit growth

SWOT: Mr Price Group Ltd

Key challenges: Improving brand performance while facing new competitors

Competitive Positioning

Focusing on store performance and new banners

Competitive context : Only value retailer among top five brands in South Africa

Domestic Strategy

Priority remains South Africa despite rapid growth abroad

Beyond apparel, good penetration of leisure and personal goods

Rebranding of the Mr Price logo - entering the 3D world

Mr Price Group’s strategy in South Africa in 2011

Tough economic outlook in South Africa will affect future growth

International Strategy

Presence in fast-growing markets needs consolidation

The Middle East and Africa in 2020: Young people living in megacities

More room for growth outside apparel

Namibia: First step to international markets for South African retailers

Kenya: A strong franchise despite competition from the informal market

Possible market entries

Multi-Channel Strategy

Online retailing in South Africa: A slow revolution?

A multi-platform social media strategy

Brand and Private Label Strategies

Retail brands operated by Mr Price Group

Mr Price : The company’s flagship store

Mr Price Home: A growing presence in Africa

Flat brand share in home and garden but growing presence in apparel

Mr Price Group: An integrated retailer focusing on its own brands

Operations

Diversify sourcing countries to mitigate risks

Cost control and stabilisation of commodity prices expected in 2012

Opportunities and Recommendations

Key recommendations

Samples

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