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Nappies/Diapers/Pants

Euromonitor International publishes the world's most comprehensive market research on the nappies/diapers/pants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Nappies/Diapers/Pants in Portugal

Apr 2017

Portugal has one of the lowest birth rates in Europe, to the extent that it is by no means certain that the current generation of Portuguese adults will be replaced with a new generation of the same size. Nonetheless, after several years of ...

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Nappies/Diapers/Pants in Germany

Apr 2017

2015 saw Germany’s birth rate at its highest point in 33 years as it rose to 1.5 children per woman. This trend continued into 2016, which was in part due to the favourable economic circumstances in Germany as well as the improvements and expansion ...

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Country Report

Nappies/Diapers/Pants in France

Apr 2017

Although France maintains one of the highest birth rates in Europe, the number of babies being born in the country continued on a downwards trend over the course of 2016, mainly because of the significant decline seen in the number of births in the ...

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Nappies/Diapers/Pants in Estonia

Apr 2017

Nappies/diapers/pants continued to demonstrate an upward trend in 2016 with current value growth of 2%. Improvements in the economy and subsequent rising living standards helped to boost spending power. Given the importance parents place on providing...

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Country Report

Nappies/Diapers/Pants in Hong Kong, China

Apr 2017

Per capita use of nappies/diapers/pants among children aged up to 36 months in Hong Kong was 2,994 units in 2016. The fact that the per capita use of nappies/diapers/pants was above the levels seen in North America and Western Europe reflects Hong ...

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Country Report

Nappies/Diapers/Pants in Canada

Apr 2017

Demand for nappies/diapers/pants in Canada is already relatively mature and the category now has limited growth potential. Per capita usage of nappies/diapers/pants among children aged up to 36 months was 981 units in 2016 and the category has almost...

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Country Report

Nappies/Diapers/Pants in Nigeria

Apr 2017

Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, ...

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Country Report

Nappies/Diapers/Pants in Turkey

Apr 2017

In 2016 the birth rate continued to register slower growth. Ongoing macroeconomic deterioration negatively affected the birth rate, as Turkish parents generally delay decisions on having children during economic slowdowns. Compared with the volume ...

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Nappies/Diapers/Pants in Vietnam

Apr 2017

In 2016, nappies/diapers/pants in Vietnam continued to be a dynamic category for players due to rising consumer demand for such products. Vietnamese female consumers, especially working professionals, are becoming increasingly exposed to modern ...

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Country Report

Nappies/Diapers/Pants in Austria

Apr 2017

Nappies/diapers/pants current value sales grew by 1% in 2016, while retail volume sales declined marginally. These developments were in keeping with the category’s performance over the review period as a whole. The slight upward trend in Austrian ...

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Nappies/Diapers/Pants in Bulgaria

Apr 2017

Long-term negative demographic trends resulted in weakening demand in the category in 2016. During the year, the number of newborns dropped 6% to just 63,000 – the lowest number since 2004. Similarly, the total available consumer base, including ...

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Country Report

Nappies/Diapers/Pants in the United Kingdom

Apr 2017

Due to demographic changes, sales of nappies/diapers/pants in the UK are declining. This situation could change over the forecast period as a result of Brexit negotiations and changing legislation on immigration. To counteract the decline in value ...

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Country Report

Nappies/Diapers/Pants in the Netherlands

Apr 2017

Volume sales of nappies/diapers/pants experienced a turnaround in 2016, registering marginally positive growth for the first time since the onset of the review period. This improvement in volume sales was driven by a more positive development in per ...

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Country Report

Nappies/Diapers/Pants in Brazil

Apr 2017

As the economic slowdown continued to hinder consumption during 2016, consumers kept looking for alternatives that offered the maximum yield per price. In the nappies/diapers/pants category it was no different and one way to ensure that the products ...

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Country Report

Nappies/Diapers/Pants in Chile

Apr 2017

Nappies/diapers/pants grew by 3% in current value terms in 2016, to reach CLP165.6 billion, but it declined by 2% in volume terms. All categories within nappies/diapers/pants decreased in volume terms, with the sole exception of disposable pants, ...

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Nappies/Diapers/Pants in Belgium

Apr 2017

Despite manufacturers’ innovation and dynamism in terms of advertising and promotion, nappies/diapers/pants saw only a very marginal increase in current value sales in 2016. This was mainly due to the increasing role of promotion in the category and ...

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Nappies/Diapers/Pants in Switzerland

Apr 2017

In Switzerland, nappies/diapers/pants continues to exhibit the characteristics of a mature category with virtually complete penetration. In 2016, per capita consumption of nappies/diapers/pants in volume terms reached 1,069 units per child aged 0-36 ...

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Nappies/Diapers/Pants in Italy

Apr 2017

In 2016, Italy registered the lowest birth rate in its history, below the psychological threshold of 500,000 babies born in the country. Consumption of baby products continued therefore to significantly decline in terms of volume. As product cost is ...

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Nappies/Diapers/Pants in Uruguay

Mar 2017

The per capita use of nappies/diapers/pants in Uruguay amongst children aged 0-36 months, stood at 883 units per child per year in 2016. This figure declined in each of the last three years of the review period, falling by 7% overall since 2013. The ...

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Nappies/Diapers/Pants in Taiwan

Mar 2017

Retail value sales of nappies/diapers/pants increased by just 1% in current terms in 2016 mainly due to lower birth rates. Per capita use of nappies/diapers/pants in Taiwan among children aged 0-36 months was 902 units in 2016. Considering that ...

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