Retail volume sales of nappies/diapers/pants in 2025 reached 955 million units, marking a marginal decline of 0.1% from the previous year. In contrast, retail value increased to MYR954 million with 1% growth. This divergence between volume and value is primarily driven by increasingly discerning and quality-conscious consumers, who are willing to spend more per child as average household size declines and disposable income is channelled towards premium baby care.

Nappies/diapers/pants in Ecuador demonstrated resilience in the face of a declining birth rate, as the retail value of sales climbed sharply to reach USD171.1 million, reflecting a 6% increase in 2025. This growth showed that parents were willing to pay more for performance, protection, and differentiated propositions despite economic pressures.

Retail performance of nappies/diapers/pants in 2025 was characterised by continued volume contraction, with total retail volume reaching 1.4 billion units, representing a year-on-year decline of 2%. This downward trend is shaped by a persistent fall in birth rates and the resulting contraction of the population aged 0 to 4, which dropped to 1.5 million in 2025. While retail volume declined, retail value showed more resilience, growing slightly to PLN1.3 billion, supported by stable pricing and a

In 2025, nappies/diapers/pants in Myanmar sustained positive retail volume growth, rising to 516 million units, a year-on-year increase of 3%. Despite this volume expansion, value growth in local currency was exceptionally high at 24%, reaching MMK548.8 billion, as persistent inflation—estimated at 30% for the year—drove up nominal prices. This value surge, however, is not solely indicative of rising consumer spending power, but rather a reflection of severe currency devaluation and price pressu

In 2025, nappies/diapers/pants in Estonia experienced a continued divergence between value and volume trends. Retail value fell by 2% to EUR20.6 million, but this decline was slower than the retail volume drop of 6% to 29.7 million units. The ongoing contraction in demand was driven by Estonia’s persistently low birth rate and shrinking population of young children, with the total population aged 0-4 falling to just 60,931, reinforcing a structural headwind for unit sales. Despite these demograp

Nappies/diapers/pants in Portugal showed signs of stabilisation in 2025, with retail volume reaching 411 million units, up 0.7% from the previous year following a period of stagnation and slight decline in 2024. This recovery is closely linked to a modest increase in the birth rate, with the population aged 0-4 only slightly down, suggesting that the category's volume performance is directly tied to demographic shifts. Despite a challenging environment marked by a low birth rate, brands managed

In 2025, the performance of nappies/diapers/pants in Turkey was defined by fast retail current value sales growth, alongside moderate volume gains, informed by a combination of persistent inflation, heightened price-sensitivity and ongoing demographic headwinds. Retail volume sales of nappies/diapers/pants reached 7,217 million units, with a 3% increase, in 2025, while retail current value sales jumped by 37% to reach TRY52,886 million. This performance stands out regionally, as Turkey’s nappies

Nappies/diapers/pants in Georgia continues to experience a decline in retail volume, reflecting persistent demographic and economic headwinds. In 2025, retail volume dropped to 117 million units, a decrease of 1% compared to 2024. This contraction is directly tied to a continuous fall in the birth rate, with the population aged 0-4 shrinking to 221,300 in 2025, down from 229,500 the previous year. Alongside this demographic challenge, ongoing socioeconomic instability, rising inflation, and cont

Nappies/diapers/pants in Argentina continued to face volume decline in 2025, falling to 2,276 million units, which represented a 1% decrease from the previous year. This contraction was less steep than the 4% decline registered in 2024, reflecting some stabilisation in demand, yet still contrasting with the moderate to flat performance seen regionally across Latin America, where population growth tends to support higher baseline demand. The most significant negative driver remains the country’s

Nappies/diapers/pants in 2025 recorded moderate value and volume performance, maintaining steady momentum despite a more measured pace than the previous year. Retail volume reached 1,839 million units, up 3% from 2024, while retail value climbed 6% to SAR2.4 billion, indicating that both price and volume contribute to growth. The broader Saudi economy experienced low headline inflation in 2025, alongside rising expenses in key sectors such as rent, logistics, and labour. This created a more meas

In 2025, nappies/diapers/pants in South Korea continued to experience a significant decline in value, shaped primarily by demographic realities, with retail value in current terms falling to KRW 668.7 billion, representing a -4% decrease.

In 2025, nappies/diapers/pants in Japan continued to see a decline in retail volume, which can be directly linked to the ongoing contraction of Japan's birth rate. Despite these demographic headwinds, current value growth rose 2% to JPY163 billion in 2025, as brands successfully passed on higher input costs and premiumised their portfolios. This marks a contrast to the broader Asia Pacific region where overall growth in the nappies/diapers/pants category is driven by emerging markets with hig

Nappies/diapers/pants in Slovenia in 2025 experienced muted growth in 2025, shaped primarily by affordability pressures and demographic headwinds. The total retail volume reached 56 million units, only slightly down from 2024, highlighting a relatively stable but stagnant environment. Value sales, in constant, grew modestly to EUR14.6 million, a 2% rise over the previous year, but this increase was driven mainly by cost management and a focus on value packs rather than any meaningful volume expa

In 2025, nappies/diapers/pants in Cameroon maintained robust volume growth despite mounting economic pressures, recording retail sales of 470 million units, a 5% increase from 2024. This performance is supported by the country’s large infant population, ensuring a strong demographic base for ongoing demand. However, inflation, driven by higher food prices, rising transport costs after fuel subsidy cuts, and persistent energy bills, put further strain on household budgets, prompting many parents

In 2025, nappies/diapers/pants in the Dominican Republic delivered moderate growth in retail value, reaching DOP7,841 million, up by 2% from the previous year. This growth rate is noticeably softer than the double-digit increases seen in earlier years, reflecting both a deceleration in underlying demand and a highly price-sensitive environment. Retail volumes also expanded, reaching 404 million units, which represents a 2% increase from 2024. The Dominican market’s performance is largely shaped

In 2025, nappies/diapers/pants in Egypt showed a moderate increase in retail value, rising by 5% to EGP24.9 billion in current terms. This value growth was notably slower than in the previous two years, reflecting a moderation in price increases after the extreme inflationary spikes of 2022 and 2023, when retail value surged by 32% and 39%, respectively.

Nappies/diapers/pants in Guatemala continued to show positive retail volume growth in 2025, reaching 579 million unit. Retail value, in current terms, rose 5% to GTQ618 million, outpacing the modest volume increase, as parents displayed a willingness to pay for enhanced features and premium positioning. This growth occurred against a backdrop of a declining birth rate, with the population aged 0-4 falling to 1.7 million in 2025, yet the overall demand for disposable nappies and pants remained su

Nappies/diapers/pants in 2025 was shaped by a challenging combination of economic headwinds and demographic contraction. Value sales, measured at PEN2 billion, contracted by 2%, as affordability pressures led consumers to prioritise lower-priced brands and large pack sizes, limiting price-led value growth. Volume sales fell by 1% to 1,679 million units, a modest decline that nonetheless demonstrated resilience given Peru’s declining birth rate and continued pressure on household budgets. Compare

Nappies/diapers/pants in Pakistan recorded robust growth in 2025, with retail volume reaching 319 million units and value sales of PKR19.5 billion. This represented a year-on-year volume growth of 8% and a value increase of 16%, outpacing many regional peers. The expansion was fuelled by economic pressures such as rising inflation and household costs, which made value-for-money options increasingly attractive to parents. Brands responded with economy packs, bulk bundles, and competitive pricing,

Nappies/diapers/pants in 2025 delivered strong retail volume growth of 10%, with volume sales reaching 150 million units. This performance far outpaces the broader economic context, as Qatar’s real GDP growth was 3% and inflation was subdued at 1%. Value sales for the year climbed to QAR172 million, up 3% from 2024. The market is being buoyed by sustained high household purchasing power and stable income levels, with total consumer expenditure at QAR211 billion. This robust demand environment co

Nappies/diapers/pants in Sri Lanka recorded steady performance in 2025, with retail volume reaching 95.4 million units, up 4% from the previous year, and value sales at LKR7.9 billion, reflecting a 6% increase. This growth comes in the context of a declining birth rate and a shrinking population aged 0-4. While regional peers are facing similar demographic challenges, the landscape continues to expand as working parents increasingly favour disposable solutions over traditional cloth, particularl

In 2025, nappies/diapers/pants recorded positive retail value growth in Honduras, although the pace remained moderate compared to previous years and regional performance benchmarks. Retail value sales reached HNL2.0 billion, representing a 7% increase over 2024, while retail volume rose to 197 million units, up 1% from the previous year. This growth rate is considerably slower than the post-pandemic rebound seen in parts of Latin America and reflects a market shaped by high poverty levels, prono

In 2025, the nappies/diapers/pants category in Azerbaijan achieved notable results, with retail current value sales increasing by 7% to AZN 327.7 million. This growth was largely attributed to higher prices and the continued shift towards premium products. Consumer purchasing behaviour was shaped by an ongoing sensitivity to price, as individuals aimed to reconcile quality and cost amid an inflation rate of 6%.

In 2025, nappies/diapers/pants in Lithuania continued to experience a decline in retail volume, with sales falling to 69.4 million units, representing a decrease of 5% from the previous year. This contraction reflects the impact of ongoing demographic changes, notably a sustained decline in birth rates and a shrinking consumer base. The downward trend in Lithuania mirrors broader patterns across Eastern Europe, where birth rates are low and population ageing is accelerating, in contrast to more