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Nappies/Diapers/Pants

Euromonitor International publishes the world's most comprehensive market research on the nappies/diapers/pants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Nappies/Diapers/Pants in Eastern Europe

Jul 2017

The nappies/diapers/pants market in Eastern Europe is challenged by low birth rates and the economic downturn of a few major markets in the region. This has proven challenging to manufacturers, hindering both volume and value growth. However, ...

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Strategy Briefing

Nappies/Diapers/Pants in Middle East and Africa

Jun 2017

Urbanisation, rising disposable incomes, high birth rates and expansion of modern retail have driven growth in nappies/diapers/pants across markets in the Middle East and Africa. However, price and cultural habits remain a barrier to purchase, and ...

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Country Report

Nappies/Diapers/Pants in Japan

Jun 2017

Nappies/diapers/pants stagnated in Japan at JPY226 billion in 2016, as the Chinese shopping spree in the category calmed down. Japanese manufacturers had benefited from a rather unexpected surge in demand from Chinese tourists, initially, and, ...

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Country Report

Nappies/Diapers/Pants in India

Jun 2017

With increasing awareness, consumers are spending more on baby care products driving the growth of nappies/diapers in the country. However, per capita consumption of nappies/diapers remains very low in India compared to other developed countries. In ...

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Country Report

Nappies/Diapers/Pants in Kenya

May 2017

During 2016, 12% of the Kenyan population were babies and infants aged up to 36 months. In addition, per capita volume sales of nappies/diapers/pants rose to 40 units per child. This was considerably lower than the 1,244 units per child per year in ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Nappies/Diapers/Pants in Thailand

May 2017

Nappies/diapers/pants recorded much stronger volume and current value growth in 2016 than what was recorded in the category during 2015. This acceleration in growth came despite Thailand’s fertility rate standing at only 1.52 births per woman in ...

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Country Report

Nappies/Diapers/Pants in Cameroon

May 2017

Nappies/diapers/pants registered current retail value growth of 15% in 2016. This indicated that levels of penetration of nappies/diapers/pants increased, revealing more room for growth in a category that is still far from being mature. While growth ...

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Country Report

Nappies/Diapers/Pants in Portugal

Apr 2017

Portugal has one of the lowest birth rates in Europe, to the extent that it is by no means certain that the current generation of Portuguese adults will be replaced with a new generation of the same size. Nonetheless, after several years of ...

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Country Report

Nappies/Diapers/Pants in Germany

Apr 2017

2015 saw Germany’s birth rate at its highest point in 33 years as it rose to 1.5 children per woman. This trend continued into 2016, which was in part due to the favourable economic circumstances in Germany as well as the improvements and expansion ...

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Country Report

Nappies/Diapers/Pants in France

Apr 2017

Although France maintains one of the highest birth rates in Europe, the number of babies being born in the country continued on a downwards trend over the course of 2016, mainly because of the significant decline seen in the number of births in the ...

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Country Report

Nappies/Diapers/Pants in Estonia

Apr 2017

Nappies/diapers/pants continued to demonstrate an upward trend in 2016 with current value growth of 2%. Improvements in the economy and subsequent rising living standards helped to boost spending power. Given the importance parents place on providing...

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Country Report

Nappies/Diapers/Pants in Hong Kong, China

Apr 2017

Per capita use of nappies/diapers/pants among children aged up to 36 months in Hong Kong was 2,994 units in 2016. The fact that the per capita use of nappies/diapers/pants was above the levels seen in North America and Western Europe reflects Hong ...

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Country Report

Nappies/Diapers/Pants in Canada

Apr 2017

Demand for nappies/diapers/pants in Canada is already relatively mature and the category now has limited growth potential. Per capita usage of nappies/diapers/pants among children aged up to 36 months was 981 units in 2016 and the category has almost...

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Country Report

Nappies/Diapers/Pants in Nigeria

Apr 2017

Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, ...

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Country Report

Nappies/Diapers/Pants in Turkey

Apr 2017

In 2016 the birth rate continued to register slower growth. Ongoing macroeconomic deterioration negatively affected the birth rate, as Turkish parents generally delay decisions on having children during economic slowdowns. Compared with the volume ...

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Country Report

Nappies/Diapers/Pants in Vietnam

Apr 2017

In 2016, nappies/diapers/pants in Vietnam continued to be a dynamic category for players due to rising consumer demand for such products. Vietnamese female consumers, especially working professionals, are becoming increasingly exposed to modern ...

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Country Report

Nappies/Diapers/Pants in Austria

Apr 2017

Nappies/diapers/pants current value sales grew by 1% in 2016, while retail volume sales declined marginally. These developments were in keeping with the category’s performance over the review period as a whole. The slight upward trend in Austrian ...

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Country Report

Nappies/Diapers/Pants in Bulgaria

Apr 2017

Long-term negative demographic trends resulted in weakening demand in the category in 2016. During the year, the number of newborns dropped 6% to just 63,000 – the lowest number since 2004. Similarly, the total available consumer base, including ...

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Country Report

Nappies/Diapers/Pants in the United Kingdom

Apr 2017

Due to demographic changes, sales of nappies/diapers/pants in the UK are declining. This situation could change over the forecast period as a result of Brexit negotiations and changing legislation on immigration. To counteract the decline in value ...

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