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Country Report

Mexico Flag Nappies/Diapers/Pants in Mexico

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • The biggest story in nappies/diapers/ pants in Mexico in 2015 was the decision by Procter & Gamble de México SA de CV to remove its Pampers brand from the market. This decision was part of the new strategy that Procter & Gamble was following to focus on the leading products within its portfolio and remove or sell non-core brands. Examples include Wella products, Max Factor, and Cover Girl within beauty and personal care among others, as well as Charmin in tissues.

COMPETITIVE LANDSCAPE

  • The competitive landscape in nappies/diapers/pants is dominated by Kimberly-Clark de México SAB de CV. The company has a very strong position with brands that have been present in the market for decades and have a strong positioning among users, such as Kleen Bebé, Huggies, Huggies Pull-Ups, and GoodNites. Such brands are widespread and are highly recognised by the population. Kimberly-Clark has a 70% value share in 2015.

PROSPECTS

  • Nappies/diapers/pants is expected to grow at a stable CAGR of 2% at constant 2015 prices, mainly driven by an increase in unit prices due to new technologies and innovation, plus a small, very niche increase in ecological products’ popularity among mid- and high-income consumers. The birth rate is expected to decrease over the forecast period, which will affect growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Mexico?
  • What are the major brands in Mexico?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Nappies/Diapers/Pants in Mexico - Company Profiles

Kimberly-Clark de México SAB de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kimberly-Clark de México SAB de CV: Key Facts
  • Summary 2 Kimberly-Clark de México SAB de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Kimberly-Clark: Competitive Position 2015

SCA Consumidor México SA de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

  • Summary 4 SCA Consumidor México SA de CV: Key Facts
  • Summary 5 SCA Consumidor México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 SCA Consumidor México SA de CV: Competitive Position 2015

Tissue and Hygiene in Mexico - Industry Context

EXECUTIVE SUMMARY

Stable growth in 2015 despite economic difficulties

Growth of US dollar strongly affects strategies and sales of tissue and hygiene

Kimberly-Clark de México SAB de CV leads value sales

Hypermarkets and discounters continue to lead distribution

Tissue and hygiene is expected to maintain healthy value growth

KEY TRENDS AND DEVELOPMENTS

Growth of US dollar raises import prices in 2015

Private label and economy products benefit from a higher-priced environment

Incontinence products see growth in 2015

MARKET INDICATORS

  • Table 7 Birth Rates 2010-2015
  • Table 8 Infant Population 2010-2015
  • Table 9 Female Population by Age 2010-2015
  • Table 10 Total Population by Age 2010-2015
  • Table 11 Households 2010-2015
  • Table 12 Forecast Infant Population 2015-2020
  • Table 13 Forecast Female Population by Age 2015-2020
  • Table 14 Forecast Total Population by Age 2015-2020
  • Table 15 Forecast Households 2015-2020

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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