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Country Report

Mexico Flag Nappies/Diapers/Pants in Mexico

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014, the main product innovation of nappies/diapers/pants included new technologies and specific features to already existing brands with the goal of making them more comfortable and more absorbent. Examples included Kleen Bebé Suavelastic Max 3 with triple anti leaking barriers; Comodisec Max with new anatomic design, waist elastic and re-adjustable tapes; Huggies Ultra Comfort with “Cotton Flex”; Huggies Supreme with “soft care” barriers; and Chicolastic Maxi with new anti leak barriers.

COMPETITIVE LANDSCAPE

  • Kimberly-Clark led nappies/diapers/pants in 2013 with 69% value share. Its brand Huggies has a more premium positioning, while Kleen Bebé made an effort to remain affordable. Kimberly-Clark employs constant mass media advertising to ensure brand awareness. Ranked second is Productos Internacionales Mabe with 9% value share and its portfolio includes a variety of Chicolastic lines and BioBaby.

PROSPECTS

  • In the coming years, it is expected that reusable ecological nappies/diapers continued to gain awareness due to the increasing environmentally-concerned population. It is important to mention that these washable products are not part of Euromonitor’s coverage. Reusable nappies have an average price of US$18 per unit, and even if they expected to represent savings to consumers in the long-term, its higher price would ensure that this ecological trend remains limited to a small group of consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Mexico?
  • What are the major brands in Mexico?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019

Nappies/Diapers/Pants in Mexico - Company Profiles

Kimberly-Clark de México SAB de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kimberly-Clark de México SA de CV: Key Facts
  • Summary 2 Kimberly-Clark de México SA de CV: Operational Indicators

COMPANY BACKGROUND

  • Summary 3 Kimberly-Clark de México: Brands of Tissue and Hygiene Products

PRODUCTION

  • Summary 4 Kimberly-Clark de México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 5 Kimberly-Clark de México SA de CV: Competitive Position 2014

Lambi SA de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Lambi SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Lambi SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 8 Lambi SA de CV: Competitive Position 2014

Mabe, Productos Internacionales SA de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Productos Internacionales Mabe SA de CV: Key Facts
  • Summary 10 Productos Internacionales Mabe SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Productos Internacionales Mabe SA de CV: Competitive Position 2014

SCA Consumidor México SA de CV in Tissue and Hygiene (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 SCA Consumidor México SA de CV: Key Facts
  • Summary 13 SCA Consumidor México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 SCA Consumidor México SA de CV: Competitive Position 2014

Tissue and Hygiene in Mexico - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene in Mexico posts positive growth rates

Incontinence, the fastest growing category in 2014

Economy brands and private label show positive performance

Hypermarkets and discounters, key channels for retail tissue and hygiene

Tissue and hygiene will continue to grow

KEY TRENDS AND DEVELOPMENTS

Tissue and hygiene advances toward polarisation

Public healthcare environment closely related to AFH hygiene

Health and beauty specialist retailers continue gaining relevance for tissue and hygiene

MARKET INDICATORS

  • Table 7 Birth Rates 2009-2014
  • Table 8 Infant Population 2009-2014
  • Table 9 Female Population by Age 2009-2014
  • Table 10 Total Population by Age 2009-2014
  • Table 11 Households 2009-2014
  • Table 12 Forecast Infant Population 2014-2019
  • Table 13 Forecast Female Population by Age 2014-2019
  • Table 14 Forecast Total Population by Age 2014-2019
  • Table 15 Forecast Households 2014-2019

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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