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Country Report

Ukraine Flag Nappies/Diapers/Pants in Ukraine

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Per capita consumption of nappies/diapers/pants in Ukraine is much lower than in North America or Western Europe, recording 414 units in 2015. Although in general usage is growing, there was a slight decline in per capita consumption of nappies/diaper/pants in 2015. The main reason for the drop was a decline in purchasing power given the unstable economic background. In 2015, consumers increased the replacement period for nappies/diapers/pants, resulting in lower volume sales.

COMPETITIVE LANDSCAPE

  • Procter & Gamble Ukraine led nappies/diapers/pants with a 35% value share in 2015. The company offers its premium brand Pampers, which is not only one of the most well-known brands available but also one of the highest-quality products. Since most parents of newborns try to buy the best products for their infants, they prefer premium brands such as Pampers. When children grow, parents are more likely to substitute nappies/diapers/pants with cheaper versions, wherever possible. As a result, due to economic pressures, some consumers of Pampers substituted this brand with cheaper products, which resulted in a decline in the value share of Pampers in 2015.

PROSPECTS

  • Consumers are expected to continue shifting towards low-cost products over the forecast period. The main driver for this trend will be the low level of purchasing power. Even if there is an economic recovery and purchasing power increase over the forecast period, consumers are not expected to return to premium products as any such recovery is likely to be too slow.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Ukraine?
  • What are the major brands in Ukraine?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in Ukraine - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Tissue and Hygiene in Ukraine - Industry Context

EXECUTIVE SUMMARY

Economic instability results in volume decline

Local currency devaluation increases unit prices

Domestic manufacturers become more influential

Chained retailers dominate tissue and hygiene

Tissue and hygiene to decline in value terms

KEY TRENDS AND DEVELOPMENTS

Consumers try to save money

Manufacturers use price competition

Only large manufacturers launch new products

MARKET INDICATORS

  • Table 7 Birth Rates 2010-2015
  • Table 8 Infant Population 2010-2015
  • Table 9 Female Population by Age 2010-2015
  • Table 10 Total Population by Age 2010-2015
  • Table 11 Households 2010-2015
  • Table 12 Forecast Infant Population 2015-2020
  • Table 13 Forecast Female Population by Age 2015-2020
  • Table 14 Forecast Total Population by Age 2015-2020
  • Table 15 Forecast Households 2015-2020

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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