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Country Report

Ukraine Flag Nappies/Diapers/Pants in Ukraine

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, the birth rate in Ukraine did not undergo significant changes, just slightly sliding, even though the number of children aged 0-1 reduced more significantly, from 988,000 in 2011 to 950,000 in 2012. In spite of the absence of driving demographic trends, nappies/diapers/pants posted positive growth in 2012, increasing by 3% in both volume and current value terms. The state pays Ukrainian women for giving birth to children (the monthly payments are higher than the lowest salary level), and this social aid allowed more mothers to make use of convenient nappies/diapers/pants more frequently; notwithstanding the persistent negative effects of the economic crisis.

COMPETITIVE LANDSCAPE

  • In 2012 the performance of nappies/diapers/pants was largely shaped by two multinationals: Procter & Gamble Ukraine (Pampers) and Kimberly-Clark Ukraine (Huggies). The companies were pioneers in the category, and are noted for paying attention to innovation. They quickly respond to shifting consumer needs (such as entering the premium segment and offering diverse packaging sizes), and invest a great deal in product advertisements on television, in printed media, at points of sale and through outdoor advertisements. As a result of such activities, both players maintained impressive value shares, accounting for 49% and 35% shares respectively.

PROSPECTS

  • Over the forecast period nappies/diapers/pants is expected to see a slowdown in growth due to saturation and negative demographic trends. A possible second wave of global financial crisis will make Ukrainians less eager to increase the size of their families. Respectively, over the forecast period volume growth is expected to slow down compared with the review period (29% increase between 2007 and 2012), increasing by only 5% in the forecast period to 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Ukraine?
  • What are the major brands in Ukraine?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in Ukraine - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
  • Table 3 Nappies/Diapers/Pants Retail Company Shares 2008-2012
  • Table 4 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Tissue and Hygiene in Ukraine - Industry Context

EXECUTIVE SUMMARY

Relative economic stabilisation allows tissue and hygiene to grow

Tissue and hygiene assortment expands with innovations

Multinationals control hygiene, whilst tissue is led by domestic players

Modern retail channels contribute the most to tissue and hygiene value sales

Tissue and hygiene sales will depend on economic developments in the future

KEY TRENDS AND DEVELOPMENTS

Another year of economic stabilisation – retail sales are driven further

Negative demographic trends are counterbalanced by the search for a better life

Modern retailers – the biggest contributors to value sales

Private label expands, leading to greater affordability in tissue and hygiene

Multinationals lead, whilst local companies have a strong foothold in retail tissue

MARKET INDICATORS

  • Table 7 Birth Rates 2007-2012
  • Table 8 Infant Population 2007-2012
  • Table 9 Female Population by Age 2007-2012
  • Table 10 Total Population by Age 2007-2012
  • Table 11 Households 2007-2012
  • Table 12 Forecast Infant Population 2012-2017
  • Table 13 Forecast Female Population by Age 2012-2017
  • Table 14 Forecast Total Population by Age 2012-2017
  • Table 15 Forecast Households 2012-2017

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 20 Penetration of Private Label by Category 2007-2012
  • Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Digital/applicator tampons
  • Pricing
  • Toilet paper by type
  • Wet vs dry

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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