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Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Natura Cosméticos SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Natura Cosméticos SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura Cosméticos SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Natura Cosméticos SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financials

  • Strategic Evaluation

Brazil bonanza may be slowing

  • Strategic Evaluation

SWOT: Natura Cosméticos SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Natura’s Brazilian strength allows it to outpace the world

  • Competitive Positioning

Natura success in even Brazilian terms

  • Competitive Positioning

Development strategies broadly similar

  • Competitive Positioning

Natura leaps up the BPC direct sales rankings

  • Competitive Positioning

Suitability of direct selling for Brazil suits Natura

  • Competitive Positioning

Market Assessment

Looking for new growth areas

  • Market Assessment

Core opportunity is domestic base

  • Market Assessment

Category and Geographic Opportunities

Breaking out of Brazil proves hard

  • Category and Geographic Opportunities

Electronic restructure to boost sales

  • Category and Geographic Opportunities

Natura strong in important BPC direct selling markets

  • Category and Geographic Opportunities

Latin America bows to Brazil

  • Category and Geographic Opportunities

Mass position and direct selling model in tune with Latin America

  • Category and Geographic Opportunities

Brazil’s dominance absolute

  • Category and Geographic Opportunities

Natura’s market share in Brazil

  • Category and Geographic Opportunities

Fragrance focus for Natura

  • Category and Geographic Opportunities

Skin care better opportunity globally than locally

  • Category and Geographic Opportunities

Baby products still recession proof in global markets

  • Category and Geographic Opportunities

Brand Strategy

Ethical, Amazonian, sustainable make Natura’s USP

  • Brand Strategy

Umbrella brand for all products

  • Brand Strategy

Operations

Natura Cosméticos SA: Global Operations 2010/2011

  • Operations

Operations

  • Operations

Recommendations

New routes to international expansion

  • Recommendations

Samples

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