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Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Natura Cosméticos SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Natura Cosméticos SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura Cosméticos SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Natura Cosméticos SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key c ompany facts

Growth in 2011 slowed by structural problems

International growth underpinned by investment

Solid recovery in 2013 after strategic re-focus

SWOT: Natura Cosméticos SA

Key strategic objectives and challenges

Brazil focus to help domestic and international growth

Digital strength improves the business

Emeis could be a giant step for Natura

Competitive Positioning

Natura’s single market strength an advantage

Natura success based on suitability of emerging markets

Latin American performance insulates Natura

Emerging market exclusivity is a competitive advantage

Market Assessment

Natura focuses on fragrances

Latin America only visible global share

Geographic and Category Opportunities

Natura’s BPC direct sales suit emerging markets

Breaking out of Latin America

Global opportunity for BPC direct sales, but more nuance needed

Narrow market presence, even in Latin America

Natura’s portfolio suits Latin American demographics

Hair opportunity in Brazil

Fragrance shows signs of segmentation

Skin care development strategy on doorstep

Brand Strategy

Natura’s simple brand strategy

Natura umbrella brand

Operations

Natura Cosméticos SA: Global Operations 2011/2012

Operations

Recommendations

Making steps outside Brazil

Samples

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