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Naturally Healthy Beverages

Euromonitor International publishes the world's most comprehensive market research on the naturally healthy beverages industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Country Report

Naturally Healthy Beverages in Morocco

Jul 2016

Surging bottled water consumption drove sales growth for overall NH beverages in 2015 and throughout the review period. NH bottled water accounted for a dominant 54% value share in overall sales in the year and saw a strong 10% current value growth. ...

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Country Report

Naturally Healthy Beverages in New Zealand

Jul 2016

2014 saw a strong trend for NH superfruits 100%, with the introduction of coconut waters. This trend gained momentum in 2015, as major beverage suppliers took note and also introduced coconut waters into their portfolios. For example, Vita Coca was ...

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Country Report

Naturally Healthy Beverages in Saudi Arabia

May 2016

In 2015, thanks to rising awareness, mainly due to the internet, consumers in Saudi Arabia viewed NH superfruit juice as an innovative health and wellness beverage. The launch of berry mixes consisting of acai berries, pomegranates, blackcurrants, ...

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Country Report

Naturally Healthy Beverages in Malaysia

May 2016

Consumers are becoming increasingly aware of the ingredients contained within beverages, especially naturally healthy brands, with companies paying increasing attention to packaging, labelling and the display of naturally healthy logos....

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Country Report

Naturally Healthy Beverages in Australia

May 2016

NH RTD tea was one of the strongest performers within NH beverages in 2015, increasing by 6% in volume terms to reach 29 million litres. Health-conscious Australians showed a preference for RTD tea over products in other categories such as juice and ...

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Country Report

Naturally Healthy Beverages in India

May 2016

Urban India is the key growth driver for naturally healthy beverages. With lifestyle diseases and conditions such as hypertension and diabetes experiencing an exponential rise in the country, an increasing number of Indians are opting for healthier ...

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Country Report

Naturally Healthy Beverages in Brazil

Apr 2016

Naturally healthy beverages registered growth of 23% in current value sales in 2015, despite the unfavourable economic situation in the country. Growth was driven not only by the increasing penetration of some categories in the country, such as NH ...

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Country Report

Naturally Healthy Beverages in Chile

Apr 2016

Naturally healthy products have a long-standing historic tradition in Chile through fruit/herbal, green and other tea, as NH tea registered a 16% value share of overall NH beverages in 2015. On the other hand, the dominance of bottled water was ...

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Country Report

Naturally Healthy Beverages in Slovakia

Apr 2016

Demand for healthy beverages is moving away from purely low-calorie variants to those which, whilst low-calorie, also offer added health benefits through either greater natural ingredients or added functionality. Innovation is being driven by ...

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Country Report

Naturally Healthy Beverages in Turkey

Apr 2016

In 2015, naturally healthy (NH) beverages grew by 13% in current value terms, which was largely stimulated by the performance of NH bottled water which held a 91% share of the category’s value sales. NH bottled water also grew by 13% in 2015 as a ...

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Country Report

Naturally Healthy Beverages in Russia

Apr 2016

Naturally healthy beverages accounted for some 69% of value sales within health and wellness drinks in 2015. The category recorded current value growth of 6% in 2015, with sales reaching RUB156 billion. Russians are becoming increasingly concerned ...

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Country Report

Naturally Healthy Beverages in Mexico

Apr 2016

In 2015, retail sales of superfruit juices observe interesting growth as more brands enter the category. While new companies are offering these products, existing ones are also launching their superfruit products, leveraging their brands and ...

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Country Report

Naturally Healthy Beverages in Germany

Apr 2016

The two most significant product areas in naturally healthy beverages are bottled water and fruit/vegetable juice, with these accounting for 47% and 32% of overall value sales respectively. However, these product areas are following very different ...

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Country Report

Naturally Healthy Beverages in Egypt

Apr 2016

There continues to be concern over the quality of tap water in Egypt, with this being fuelled by frequent media reports covering this issue. April 2014 for example saw reports that Al Sharqia Governate had seen at least 140 cases of poisoning, with ...

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Country Report

Naturally Healthy Beverages in Singapore

Apr 2016

The growing health and wellness trend spurred demand for NH beverages in 2015. As consumers became more discerning, they increasingly sought to avoid artificial ingredients and high sugar content by switching to NH beverages, such as natural mineral ...

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Country Report

Naturally Healthy Beverages in Israel

Apr 2016

Neviot-Teva Hagalil launched a new mineral water bar for home and office use in 2015. The company launched the new product in response to increased demand for filtered water machines, which threatens bottled water, its main activity. The mineral ...

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Country Report

Naturally Healthy Beverages in South Korea

Apr 2016

NH beverages recorded a stronger current value growth in 2015 than 2014. Consumers’ health consciousness continued to support NH beverages’ performance, as they increasingly switched to healthier beverages such as bottled mineral water and 100% juice...

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Country Report

Naturally Healthy Beverages in Canada

Apr 2016

NH beverages recorded current value sales of C$5 billion in 2015, a 4% increase from 2014. The ongoing strong growth of NH hot drinks contributed to this performance, specifically the rising popularity of NH tea that is viewed as being more natural ...

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