This category is benefiting from the general wellness trend towards more natural, healthy and less processed products. Natural and healthy are strong selling points for packaged food products as consumers are moving away from calorie-orientated diets...

Naturally healthy packaged food is benefiting from two main trends in India, with both linked to rising disposable income levels. Firstly, consumers are increasingly trading up from unpackaged to packaged products due to hygiene concerns, with this ...

The main story impacting natural healthy packaged food in 2016 was the new Australia New Zealand Food Standards Code from Food Standards Australia New Zealand (FSANZ) coming into effect. The new code includes a no-stock-in-trade proviso, requiring ...

NH packaged food in Morocco recorded a 9% increase in current value sales in 2016. This strong growth was mainly due to the rising number of new products launched in the market and higher awareness of the benefits of health and wellness consumption. ...

Many naturally healthy products that Saudi Arabians tend to consume are an important part of their meals, which date back centuries. Some of the biggest naturally healthy products such as sour milk, honey and olive oil, are widely consumed. ...

Life expectancy is dramatically rising around the globe and therefore, there is an increasing need to tackle the ageing generation. However, key ageing-related positionings, such as cardiovascular health and bone and joint health, need ...

Naturally healthy packaged food is the third largest category within health and wellness packaged food after fortified/functional packaged food and free from, accounting for a 14% value share in 2016. These products are perceived by consumers as ...

Portugal was impacted by a poor olive oil harvest in 2015, which resulted in a sharp 19% current value unit price increase being seen for NH olive oil in the year, particularly as there were also poor harvests in other key production countries. 2016 ...

The category benefited from changing lifestyle changes in 2016, stimulated by economic growth and the recovery of incomes, and increased focus on healthy food, perceived as natural and free of additives. The urban population was the main beneficiary ...

The Singapore Ministry of Health and the Health Promotion Board declared a “war on diabetes” in the first half of 2016, actively encouraging domestic consumers to switch to naturally healthy rice, such as brown rice, in order to maintain low blood ...

Naturally healthy packaged food generated 2% retail value growth in 2016 to reach EUR90.7 million. Sales were driven by the growing popularity of products such as NH honey, olive oil, and high fibre bread, cereal bars and fruit snacks in 2016. ...

Growth in NH packaged food current value sales in 2016 was three percentage points higher than in 2015. The improvement was mainly due to the strong performance of NH fruit snacks. Such products are considered a traditional and light snack option ...

Naturally healthy packaged food unites a number of categories with one common feature – they have products that do not contain any additives or fortified/functional agents. For this reason they are seen as products that are as clean as possible and ...

Consumer interest in superfoods was sustained in 2016, albeit amongst a niche group of consumers, indicating its potential to grow beyond simply a passing fad. Its staying power is seen to be derived from its ability to conveniently increase a food’s...

In line with rising health awareness, in 2016 Australian consumers continued to move away from packaged food products they perceived to be highly processed. This trend even had a negative impact on demand for some types of health and wellness ...

NH packaged food unites a number of categories with one common feature – they do not contain any additives or fortified/functional agents and are also not explicitly tailored to treat any medical conditions. Modern consumers’ desire to eat healthy ...

Local consumers are increasingly interested in following well-balanced diets in order to maintain their weight, instead of unhealthy diets. Naturally healthy products are at the forefront of well-balanced diets and are therefore growing in demand due...

NH packaged food is popular because it is natural, tasty and provides energy. Consumers are becoming increasingly drawn to a simpler and often more artisanal way of food production and are opting for “authentic” recipes. This is also being stimulated...

Consumers are becoming price sensitive and less interested in purchasing naturally healthy packaged food as it is considered expensive, while a lack of price promotions is also limiting demand. In addition, consumers are not willing to compromise on ...

Expansion in naturally healthy packaged food remained adversely affected by a limited and erratic allocation of foreign exchange, which resulted in a narrow offering of both domestic and imported products. For instance, a fall in wheat imports led to...