Naturally Healthy Packaged Food

Market research on the naturally healthy packaged food industry. Our reports feature standardised and cross-comparable total market sizes, market share and share data, distribution and trends.
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Country Report

Country Report

Naturally Healthy Packaged Food in Singapore

Jun 2018

With the rising incidence of diabetes in Singapore, The Ministry of Health declared war on diabetes in April 2016, with multiple initiatives aimed to reduce the country’s burden from the disease. This campaign was further reinforced by Prime Minister...

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Naturally Healthy Packaged Food in Thailand

Jun 2018

Increased accessibility for consumers to packaged food has instilled a snacking habit among Thais which benefits many snacking categories. However, sophisticated health and wellness trends, such as mindful, clean eating and perceiving all-natural ...

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Naturally Healthy Packaged Food in the Netherlands

Jun 2018

According to Ministry of Health population studies, an estimated 30% of the adult population in the Netherlands does not eat enough fibre. While education and awareness about the importance of fibre for the digestive system increased over the review ...

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Naturally Healthy Packaged Food in the Philippines

Jun 2018

Naturally healthy packaged food recorded slightly stronger retail value growth in 2017 than in 2016 as all categories recorded improvements in performance, although NH cereal bars continued to contract in 2017 as brand options remained limited. NH ...

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Naturally Healthy Packaged Food in Hungary

Jun 2018

In Hungary, purchasing and consuming healthy food has been trendy, mainly among young Hungarians. Category sales have been benefiting not only from more and more people looking for such products, but also from the fact that consuming healthy food has...

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Naturally Healthy Packaged Food in Israel

Jun 2018

High-fibre foods are becoming more popular amongst a wider consumer audience. High-fibre bread has been available in Israel for several years, especially since the Ministry of Health began encouraging consumption of high-fibre products as part of its...

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Naturally Healthy Packaged Food in Norway

Jun 2018

Naturally healthy packaged food is the most mature among health and wellness categories in Norway, with the biggest share of overall value sales. Unlike free from or fortified/functional, naturally healthy develops mainly because of consumers’ desire...

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Naturally Healthy Packaged Food in Romania

Jun 2018

Demand for naturally healthy products used to be restricted to only a limited number of wealthy consumers in Romania. However, this is no longer the case, with unit prices within high fibre bread, the largest naturally healthy area, falling strongly ...

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Naturally Healthy Packaged Food in Greece

Jun 2018

Greeks are increasingly aware of nutritional matters, and younger consumers are especially paying attention to their nutritional habits. Health and wellness nutritional trends proliferated in Greece at the end of the review period despite the ...

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Naturally Healthy Packaged Food in Hong Kong, China

Jun 2018

Hong Kongers have traditionally been keen on Chinese breakfast options such as congee, stir fried noodles or dim sum. However, these products are relatively oily and often contain added seasonings which are deemed unhealthy if consumed in excess. As ...

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Naturally Healthy Packaged Food in France

Jun 2018

Most players remain confident in the potential of naturally healthy (NH) packaged food. More than specific health claims, naturally healthy packaged food is designed to meet the increasing demand for product authenticity and transparency due to the ...

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Naturally Healthy Packaged Food in Spain

Jun 2018

During the forecast period, consumers’ desire to lead healthier lifestyles is likely to lead to changes in consumption patterns, and a move towards healthier and more natural choices. Consumers are expected to pay increasing attention to product ...

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Naturally Healthy Packaged Food in Ireland

Jun 2018

NH packaged food is expected to continue growing over the coming years. Ireland is facing an obesity epidemic, with consumers consequently being encouraged to eat as much naturally healthy food as possible. A sugar tax on sugar sweetened drinks is ...

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Naturally Healthy Packaged Food in Italy

Jun 2018

Italians are increasingly seeing local foods as being of a higher quality than some imported products. Local products are made using traditional methods with which consumers are familiar. Nonetheless, a correlation between “local” and “healthier” has...

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Naturally Healthy Packaged Food in Japan

Jun 2018

Honey maintained double-digit dynamism in 2017, as it benefited from a focus on its prebiotic qualities in the media, particularly on TV. The capacity of oligosaccharide in honey to boost the effectiveness of probiotics enabled the category to grow ...

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Naturally Healthy Packaged Food in Indonesia

Jun 2018

Nut, seeds and trail mixes remains the leading naturally healthy packaged food area in Indonesia. Eating nuts and seeds is common for Indonesians, while nuts and seeds are also fairly commonly used in local dishes. In addition, Indonesia is also ...

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Naturally Healthy Packaged Food in China

Jun 2018

Robust volume and value growth of NH olive oil over the review period can be attributed to increasing popularity of the product and a price surge in 2017. Olive oil is deemed as “liquid gold” and “the queen of vegetable oil” in Western countries due ...

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Naturally Healthy Packaged Food in Malaysia

Jun 2018

Naturally healthy packaged food experienced stagnant growth in 2017 due to a lack of new product launches and players organising fewer marketing campaigns. However, Golden Churn Butter (Ballantyne Foods Pty Ltd) launched two new margarine and spreads...

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Naturally Healthy Packaged Food in Portugal

Jun 2018

With favourable socioeconomic indicators, especially declining unemployment and higher purchasing power, consumers are moving to trendy and strongly advertised naturally healthy packaged food. Unlike BFY products, which are often perceived by ...

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Naturally Healthy Packaged Food in Germany

May 2018

Naturally healthy packaged food includes a wide range of products, and the most important over the forecast period in terms of value sales (with sales of at least EUR100 million) will remain naturally healthy sour milk products, naturally healthy ...

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