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Naturally Healthy Packaged Food

Euromonitor International publishes the world's most comprehensive market research on the naturally healthy packaged food industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Country Report

Naturally Healthy Packaged Food in Morocco

Jul 2016

In Morocco NH packaged food recorded growth of 3% in volume terms and 6% in current value terms in 2015. Growth in this category was mainly driven by the growing number of companies which offer a wide range of nut products, such as Rosana. In ...

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Country Report

Naturally Healthy Packaged Food in New Zealand

Jul 2016

In late 2014, Food Standards Australia New Zealand (FSANZ) released its approved final revision of the Australia New Zealand Food Standards Code. The revised version is a result of two rounds of public consultation, where FSANZ called for stakeholder...

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Country Report

Naturally Healthy Packaged Food in Saudi Arabia

May 2016

NH packaged food is largely benefitting from manufacturers actively promoting their products, which is being driven by a growing focus on health and wellness. Manufacturers within NH honey and olive oil are now highlighting the naturalness of the ...

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Country Report

Naturally Healthy Packaged Food in Malaysia

May 2016

Consumers became less willing to spend on naturally healthy products as interest garnered over the review period was not strong enough to grow through the rising average unit price in 2015. The implemented goods and services tax (GST) in April 2015 ...

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Country Report

Naturally Healthy Packaged Food in Australia

May 2016

With current value sales of A$1.72 billion, NH high fibre food remained by far the largest of the main NH packaged food categories in Australia in 2015. However, it recorded a decline in current value sales for the second year in a row. This was ...

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Country Report

Naturally Healthy Packaged Food in India

May 2016

Affluent urban consumers are aware of naturally healthy packaged food, mainly due to its health benefits compared with regular products. Such awareness supported an increase in the uptake of NH food variants, such as olive oil, soy milk, brown bread,...

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Country Report

Naturally Healthy Packaged Food in Brazil

Apr 2016

Modern lifestyles continue to push the demand towards practical and convenient packaged food, especially produces that are able to communicate a better nutritional profile, as Brazilians, in general, are becoming more aware of the relationship ...

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Country Report

Naturally Healthy Packaged Food in Chile

Apr 2016

Naturally healthy high fibre food leads the category, accounting for 54% of total naturally healthy food value sales in 2015. Within NH high fibre food, NH high fibre bread and NH high fibre breakfast cereals are the most relevant, accounting for 93%...

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Country Report

Naturally Healthy Packaged Food in Slovakia

Apr 2016

Naturally healthy packaged food recorded current value growth of 2% in Slovakia in 2015, reaching sales of €81 million. Growth was driven by improving health awareness amongst Slovak consumers, as healthier living was becoming a widely discussed ...

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Country Report

Naturally Healthy Packaged Food in Turkey

Apr 2016

Increased health consciousness and higher consumer demand for naturally healthy products stimulated growth in naturally healthy packaged food in 2015. Turkish consumers are increasingly aware of the benefits of consuming more natural food, especially...

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Country Report

Naturally Healthy Packaged Food in Russia

Apr 2016

Following the rouble devaluation, imported raw materials for naturally healthy packaged food increased significantly in price. The general economic downturn contributed to an overall increase in production costs, which impacted retail selling prices....

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Country Report

Naturally Healthy Packaged Food in Mexico

Apr 2016

The NH packaged food category maintained a healthy performance in 2015 with current value growth of 6%. This was down on the previous year’s increase of 8% as the growth seen in 2014 was boosted by the introduction of a new tax. 1 January 2014 saw ...

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Country Report

Naturally Healthy Packaged Food in Germany

Apr 2016

Retail value sales of naturally healthy (NH) packaged food are set to grow by 5% to reach €3.1 billion in Germany in 2015. Towards the end of the review period, the country saw higher incidences of health-related problems, which were caused by such ...

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Country Report

Naturally Healthy Packaged Food in Egypt

Apr 2016

NH olive oil is the dominant product area in naturally healthy packaged food, accounting for 61% value share in 2015. This product is also seeing steady growth, with current value sales increasing by 13% in the year and volume growth of 1%. Growth is...

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Country Report

Naturally Healthy Packaged Food in Singapore

Apr 2016

The health and wellness trend and rising disposable incomes fuelled demand for naturally healthy (NH) packaged food in 2015, with consumers opting for better quality healthy products. In addition, consumers are also becoming more discerning and ...

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Country Report

Naturally Healthy Packaged Food in Israel

Apr 2016

Towards the end of 2015 the Knesset’s Labour, Welfare and Health Committee approved the “Cornflakes Reform” which will enable increased imports of “dry” foods such as cereals. The reform was part of the government’s effort to lower the cost of ...

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Country Report

Naturally Healthy Packaged Food in South Korea

Apr 2016

Naturally healthy packaged food recorded a current value decline of 2% in 2015 due to a plunge in sales of NH high fibre breakfast cereals. NH high fibre breakfast cereals declined by 19% in current terms in 2015, but this was exceptional due to an ...

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Country Report

Naturally Healthy Packaged Food in Canada

Apr 2016

NH packaged food, including NH high fibre food, NH snack bars, NH sweet and savoury snacks, NH oils and fats, NH honey, NH sour milk products, NH soy products and NH rice, increased by 3% in current value terms to reach C$4.6 billion in 2015. Over ...

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