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Company Profile

Nestlé SA in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

HW sales led by reduced fat food and naturally healthy soft drinks

Financial assessment

SWOT: Nestlé SA

Key strategic objectives and challenges

Health and wellness by prime positioning

Water high in value to US-dependent Nestlé

Competitive Positioning

Below par performance as Nestlé relies heavily on the US

Nestlé number three in global HW

Standard products still dominates sales growth of leading players

The ever fragmented global HW market

NH soft drinks: Strong competition in Nestlé’s biggest product line

BFY reduced fat packaged food

Market Assessment

Latin America the new land of opportunity for Nestlé

Americas see the south in the ascendancy

Nestlé assessment by country/region: Brazil and Mexico are key

Category growth for Nestlé misses Asian EAGLE

Nestlé’s market assessment by prime positioning

General Wellbeing Opportunities

General wellbeing: Emerging markets show the future

Baby food with small US market share for Nestlé

Bottled water sees growth likely in Mexico

Indonesia set for general wellbeing hot drinks success

Weight Management Opportunities

Weight management: World’s biggest markets

Ready to recover market share in US ready meals

Weight Management: India small but with huge potential

USA ice cream market too big to ignore

An opportunity not to be missed by Nestlé

Other Positioning Opportunities

Nestlé a global leader in food intolerance

Market drivers for food intolerance products

Diabetic chocolate opportunity

Rebuilding Nestlé’s probiotic yoghurt

Brand Strategy

Weight management: Brand strategy looks for variation

Weight management: Jenny Craig in Europe

Country-centric branding strategy in bottled waters

Milk formula with ‘BABs’ : Branded active ingredients

Innovation in baby food brands

Operations

Nestlé – decentralised for global commitment

Factories in Europe 2011

Factories in the Americas 2011

Factories in Asia, Oceania and Africa 2011

Key Recommendations

I nnovate to grow

Samples

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