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Company Profile

Nestlé SA in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

HW sales led by reduced fat food and naturally healthy soft drinks

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Nestlé SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Health and wellness by prime positioning

  • Strategic Evaluation

Water high in value to US-dependent Nestlé

  • Strategic Evaluation

Competitive Positioning

Below par performance as Nestlé relies heavily on the US

  • Competitive Positioning

Nestlé number three in global HW

  • Competitive Positioning

Standard products still dominates sales growth of leading players

  • Competitive Positioning

The ever fragmented global HW market

  • Competitive Positioning

NH soft drinks: Strong competition in Nestlé’s biggest product line

  • Competitive Positioning

BFY reduced fat packaged food

  • Competitive Positioning

Market Assessment

Latin America the new land of opportunity for Nestlé

  • Market Assessment

Americas see the south in the ascendancy

  • Market Assessment

Nestlé assessment by country/region: Brazil and Mexico are key

  • Market Assessment

Category growth for Nestlé misses Asian EAGLE

  • Market Assessment

Nestlé’s market assessment by prime positioning

  • Market Assessment

General Wellbeing Opportunities

General wellbeing: Emerging markets show the future

  • General Wellbeing Opportunities

Baby food with small US market share for Nestlé

  • General Wellbeing Opportunities

Bottled water sees growth likely in Mexico

  • General Wellbeing Opportunities

Indonesia set for general wellbeing hot drinks success

  • General Wellbeing Opportunities

Weight Management Opportunities

Weight management: World’s biggest markets

  • Weight Management Opportunities

Ready to recover market share in US ready meals

  • Weight Management Opportunities

Weight Management: India small but with huge potential

  • Weight Management Opportunities

USA ice cream market too big to ignore

  • Weight Management Opportunities

An opportunity not to be missed by Nestlé

  • Weight Management Opportunities

Other Positioning Opportunities

Nestlé a global leader in food intolerance

  • Other Positioning Opportunities

Market drivers for food intolerance products

  • Other Positioning Opportunities

Diabetic chocolate opportunity

  • Other Positioning Opportunities

Rebuilding Nestlé’s probiotic yoghurt

  • Other Positioning Opportunities

Brand Strategy

Weight management: Brand strategy looks for variation

  • Brand Strategy

Weight management: Jenny Craig in Europe

  • Brand Strategy

Country-centric branding strategy in bottled waters

  • Brand Strategy

Milk formula with ‘BABs’ : Branded active ingredients

  • Brand Strategy

Innovation in baby food brands

  • Brand Strategy

Operations

Nestlé – decentralised for global commitment

  • Operations

Factories in Europe 2011

  • Operations

Factories in the Americas 2011

  • Operations

Factories in Asia, Oceania and Africa 2011

  • Operations

Key Recommendations

I nnovate to grow

  • Key Recommendations

Samples

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