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Company Profile

Nestlé SA in Packaged Food - Baby Food and Dairy

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key facts: Nestlé - baby food and dairy operations

Baby Food Opportunities

SWOT: Nestlé in baby food

Acquisition boosts Nestlé’s steady baby food performance

Competitive landscape in baby food

Acquisitions and China fuel growth in baby food

Highly consolidated global baby food market

Strong positions across all regional baby food markets

Nestlé leads the Asia Pacific baby food market...

... but weak penetration in China baby food

Nestlé still lags behind Danone in European baby food

Wide category reach with large product portfolio

Baby food opportunities

Innovation opportunities in baby food

Nestlé’s strong brand presence in toddler milk formula

Value-added and organic growth opportunities

Dairy Opportunities

SWOT: Nestlé in dairy

Fragmenting global dairy market

Global competitive landscape in dairy

Emerging markets drives growth in Nestlé’s dairy operations

Global reach of Nestlé’s dairy business

Nestlé’s three largest national dairy markets

Strongest presence in small, moderately growing dairy categories

Stronger presence in functional yoghurt categories needed

Innovation-led growth dominates functional drinking yoghurt

Flavoured milk drinks complement Nestlé’s dairy operations

Brand Strategy

Nestlé’s extensive brand portfolio in baby food and dairy

Product development and brand extensions

Gerber: Narrow geographic market reach

Nesquik : Limited Asia Pacific presence should be addressed

Recommendations

Address regional and category growth issues

Samples

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