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Company Profile

Nestlé SA in Packaged Food – Business Priorities

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Nestlé in packaged food

Key company facts

Nestlé's wide-ranging portfolio demands diverse growth strategies

Financial analysis

SWOT: Nestlé SA

Nestlé's core business priorities: Four growth drivers

Nestlé's strategic directions: Four operational pillars

Evaluation of Nestlé's key priorities and operational pillars

Key strategic challenges

Competitive Positioning

Fluctuating growth performance against global market

Competitive landscape

Acquisition- and innovation-driven growth strategies over 2006-10

Still highly fragmented global packaged food market

Market Assessment

Strong emerging market positions

Nestlé's six largest national markets

Balanced geographic mix

Nestlé's steady acquisitive expansion, but no global scale deal

Strong market positions in core food categories

Benefiting from diverse trends in a wide range of categories

Operations

Enhanced manufacturing capacity in emerging markets

Nestlé SA: Factories by geographic area (1 )

Nestlé SA: Factories by geographic area (2)

recommendations

Portfolio development at both value and premium ends

Samples

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