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Company Profile

Nestlé SA in Pet Care

May 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Products market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Pet Products research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Wide product category spread for Nestlé in pet care

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Nestlé SA

  • Strategic Evaluation

Pets become individuals in the humanised pet care market

  • Strategic Evaluation

Competitive Positioning

Nestlé vs global pet care market

  • Competitive Positioning

Nestlé retains global leadership – but Mars catches up

  • Competitive Positioning

Global pet care sees creeping consolidation

  • Competitive Positioning

Nestlé and Mars: Transatlantic battleground

  • Competitive Positioning

Nestlé – Mars too close to call, as pharmaceuticals enter the fray

  • Competitive Positioning

Nestlé's strengthening position in premium dog and cat food

  • Competitive Positioning

Market Assessment

Pet owners reluctant to trade down

  • Market Assessment

Humanisation continues to drive global value growth

  • Market Assessment

Fastest growth in Eastern Europe and Latin America

  • Market Assessment

Premiumisation drives sales value growth in North America

  • Market Assessment

Cat litter sees private label growth as pet owners economise

  • Market Assessment

Geographic and Category Opportunities

US, Brazil and Russia hold the keys to growth

  • Geographic and Category Opportunities

US pet owners look for healthy options

  • Geographic and Category Opportunities

US consumers spoil their cats and dogs

  • Geographic and Category Opportunities

Dry dog food is key to growth in Brazil

  • Geographic and Category Opportunities

Russia: Premium growth is global

  • Geographic and Category Opportunities

Health and Wellness Pet Food Opportunities

Rise of health and wellness pet food driven by four trends

  • Health and Wellness Pet Food Opportunities

Health positions in pet care

  • Health and Wellness Pet Food Opportunities

Brand Strategy

A wide-ranging brand portfolio

  • Brand Strategy

Friskies benefits from mid-market pricing and brand offshoots

  • Brand Strategy

Fancy Feast's marinated morsels and cat appetisers

  • Brand Strategy

Beneful : A study in pet humanisation

  • Brand Strategy

Nestlé brands positioned as health and wellness pet food

  • Brand Strategy

Purina ONE Beyond: innovation moves to corporate responsibility

  • Brand Strategy

Operations

Research and development key to Nestlé

  • Operations

Local manufacture within a multinational outlook

  • Operations

Recommendations

Humanised pets and their health-conscious owners

  • Recommendations

Samples

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