Company Profile

Nestlé SA in Pet Care

| Pages: 41

Price: US$525

About this Report

Nestlé was the largest player in pet care in 2012 but competition with Mars is fierce. Nestlé has gradually expanded over the review period, building on its credentials to gain leading positions in a number of categories. Adding new variants and segmenting the pet population by size, nutrition requirements and lifestyle has been key to achieving its good results. The company has seen strong growth in some emerging markets, notably Latin America where these trends are also evident.

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Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Premium pet food picks up pace

Financial assessment

SWOT: Nestlé SA

Nestlé targets premium end of market

Competitive Positioning

Nestlé vs global pet care market

Nestlé and Mars fight for top spot in pet care

Encroaching market consolidation in global pet care

Cross-Atlantic division in leadership

Mars and Nestlé battle it out in pet care

Nestlé present across key pet food categories

Market Assessment

Nestlé set to benefit from growth in dry dog food

Emerging markets offer opportunity for Nestlé

Market growth dynamics by region

Geographic and Category Opportunities

US “pet parents” invest in premium pet care

Star performer: Purina Beneful

Nestlé benefits from new product launches

Mid-priced segment to drive growth in Brazil

Nestlé focuses on dry food in mid-priced category in Brazil

Mexican pet care also mid-price focused

Russians forgo economy cat food for mid-priced

Pet owners look to “natural” indulgence for their pets

Atlantic divide in cat litter between Mars and Nestlé

Brand Strategy

Purina Dog Chow’s performance shines for Nestlé

Nestlé looks to social media to promote Friskies

Latin America overtakes North America in Dog Chow sales

Nestlé adds to Beneful range

Pro Plan enjoys dynamic growth in Latin America

Purina ONE relaunches website


Research and development key to Nestlé model

Nestlé invests in local manufacturing


Emerging markets and premiumisation key trends


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