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Company Profile

Nestlé SA in Pet Care

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Products market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Pet Products research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Mid-priced cat and dog food losing ground to premium value sales

Financial assessment

SWOT: Nestlé SA

Pets become individuals in the humanised pet care market

Competitive Positioning

Nestlé vs global pet care market

Nestlé just edged out to second place by global leader Mars

Encroaching market consolidation in Global pet care

Nestlé and Mars: Transatlantic battleground for sales

Nestlé: Mars too close to call, as pharmaceuticals enter the fray

Nestlé's strengthening position in premium and economy pet food

Market Assessment

Pet owners reluctant to trade down

Humanisation continues to drive global value growth

F astest pet care growth in Eastern Europe and Latin America

Premiumisation drives sales value growth in North America

Cat litter sees growth from smaller companies as Nestlé downsizes

Geographic and Category Opportunities

US, Brazil and Russia hold the keys to value sales growth

US pet owners look for healthy options

US consumers spoil their cats and dogs

Dry dog food is key to growth in Brazil

Russia: Premium growth is global

Nestlé capitalising on North American market growth in pet treats

Cat and dog treats are high growth areas in emerging regions

Health and Wellness Pet Food Opportunities

Rise of health and wellness pet food driven by four trends

Health positions becoming popular in pet care

Brand Strategy

A wide-ranging brand portfolio

Friskies benefits from mid-market pricing and brand offshoots

Fancy Feast's marinated morsels and cat appetisers

Beneful : A continuing study in pet humanisation

Nestlé brands offer health and wellness pet food

Purina ONE Beyond: Innovation and corporate social responsibility

Operations

Four dedicated facilities: Research and development key to Nestlé

Local manufacturing within a multinational outlook

Recommendations

Humanised pets and their health-conscious owners

Samples

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