Company Profile

Nestlé SA in Pet Care

| Pages: 37

Price: US$570

About this Report

Nestlé’s lead in the global pet care market has been threatened by Mars’s acquisition of Procter & Gamble’s pet food brands. This profile analyses Nestlé’s efforts to strengthen its competitive position by adapting its offer to evolving demand trends through acquisition and product innovation. It also considers opportunities for the company to improve its geographic profile.

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Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Increasing focus on premium opportunities

Financial performance 2012-2013

Latin America drives PetCare growth in first nine months of 2014

SWOT: Nestlé SA

Strategic objectives and challenges

Competitive Positioning

Nestlé outpaces global market

Significant changes in competitive landscape

Acquisitions driving consolidation

Market Assessment

Gradually reducing reliance on developed markets

Working to adapt offer to evolving conditions

Wide-ranging opportunities

Humanisation shaping growth

Geographic and Category Opportunities

Lagging behind in dynamic emerging markets

Growing importance of natural pet food in the US

Mars acquisition presents threat in US growth category

Premiumisation in key Western European markets

Strengthening premium offer in Brazil

Opportunities across price platforms in Mexico

Investment strengthens position in Russia

Acquisition enhances treats offer

Growth opportunities in cat litter

Brand Strategy

Developing pet food brands in line with broader health strategy

Growing role for digital

Emerging markets and premiumisation driving growth


Investing in local production

Premiumisation places growing onus on research and development


Need to respond to changing market conditions


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