About this Report
This profile examines Nestlé SA’s presence in global pet care from 2007 to 2017. A very competitive player, Nestlé now lies a close second to market leader Mars, but has maintained pressure by growing faster in 2012. In 2010, Nestlé’s acquisition of Waggin’ Train represented strategic investment, while successful lines include Purina’s Beneful, ProPlan and ONE. Continued investment in emerging countries underline Nestlé’s commitment as a leading player, setting a course for long term growth.
Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Products market and the global economy.
Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Pet Products research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.
Table of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Mid-priced cat and dog food losing ground to premium value sales
Financial assessment
SWOT: Nestlé SA
Pets become individuals in the humanised pet care market
Competitive Positioning
Nestlé vs global pet care market
Nestlé just edged out to second place by global leader Mars
Encroaching market consolidation in Global pet care
Nestlé and Mars: Transatlantic battleground for sales
Nestlé: Mars too close to call, as pharmaceuticals enter the fray
Nestlé's strengthening position in premium and economy pet food
Market Assessment
Pet owners reluctant to trade down
Humanisation continues to drive global value growth
F astest pet care growth in Eastern Europe and Latin America
Premiumisation drives sales value growth in North America
Cat litter sees growth from smaller companies as Nestlé downsizes
Geographic and Category Opportunities
US, Brazil and Russia hold the keys to value sales growth
US pet owners look for healthy options
US consumers spoil their cats and dogs
Dry dog food is key to growth in Brazil
Russia: Premium growth is global
Nestlé capitalising on North American market growth in pet treats
Cat and dog treats are high growth areas in emerging regions
Health and Wellness Pet Food Opportunities
Rise of health and wellness pet food driven by four trends
Health positions becoming popular in pet care
Brand Strategy
A wide-ranging brand portfolio
Friskies benefits from mid-market pricing and brand offshoots
Fancy Feast's marinated morsels and cat appetisers
Beneful : A continuing study in pet humanisation
Nestlé brands offer health and wellness pet food
Purina ONE Beyond: Innovation and corporate social responsibility
Operations
Four dedicated facilities: Research and development key to Nestlé
Local manufacturing within a multinational outlook
Recommendations
Humanised pets and their health-conscious owners
