Company Profile

Nestlé SA in Pet Care

| Pages: 44

Price: US$570

About this Report

These are challenging times for Nestlé in pet care. The company lost the global lead to Mars in 2014, and is under pressure to respond to the strong natural pet food trend in the US. This profile analyses Nestlé’s efforts to build its presence in the natural segment through brand development and acquisitions, including the 2015 purchase of Merrick Pet Care, as well as examining opportunities for international expansion.

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Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report



Key company facts

Growing competition in premium segment

Financial performance 2014

Pet care sees growth in first nine months of 2015

SWOT: Nestlé SA

Strategic challenges and objectives

Competitive Positioning

Strong end to the review period

Mars gains the global lead

Top two make significant share gains

Mars and Nestlé locked in wide-ranging competition

Acquisition strengthens Mars in key head-to-head areas

Market Assessment

Reduced reliance on North America

Building upper-end offer

Work needed to take advantage of opportunities

Pet humanisation driving growth

Market and Category Assessment

Lagging behind in key emerging markets

Natural pet food presents the most immediate challenge in the US

Natural trend presents complex challenge for major players

Humanisation and premiumisation in Western Europe

Variations in premium demand across region’s key markets

Targeting local preferences in Brazil

Increasing competition from local rival in Mexico

Economic conditions boost economy segment in Russia

Significant room for expansion in China

Building treats offer in core market

Favourable conditions in cat litter in core region

Brand Strategy

Umbrella strategy raises issues

Pet care development converging with broader strategy

Growing role for digital

Operational Details

Developing local production

Strong R&D infrastructure


International expansion opportunities

Appendix: Competitor Analytics

Competitor Analytics tool



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