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Company Profile

Nestlé SA in Soft Drinks

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Q1 2012 i nterim results

SWOT: Nestlé SA

Key strategic objectives and challenges

Competitive Positioning

Nestlé’s 2011 performance boosted by China acquisition

Danone and Nestlé perform strongly, while Coca-Cola struggles

Top 10 soft drinks companies by value 2011

Top 10 soft drinks companies by volume 2011

Market Assessment

Emerging markets drive global soft drinks growth

Cross-category presence but bottled water core activity

Bottled Water Opportunities

World top 10 bottled water companies in 2011

US, Italy and France account for majority of Nestlé water sales

Still bottled water to drive global bottled water growth

Modest growth predicted for most of Western Europe

Western Europe: Market highlights

Nestlé a comparatively small player in Latin America

Latin America: Market highlights

Nestlé in strong competitive position in the US

China most important growth market globally

Growth opportunities also in other Asian markets

Poland an attractive growth market in Eastern Europe

Nestlé in a comparatively strong position in the Middle East/Africa

Other Soft Drink Opportunities

RTD tea: Beverage Partners Worldwide redefined

Major RTD tea growth markets

US: Expanding beyond bottled water

Opportunities in China across soft drinks categories

Brand Strategy

Country-centric branding strategy in bottled water

Mixed performance of Nestlé bottled water brands

Nestlé Pure Life benefits from low price positioning

Perrier benefits from “status symbol” image

Nestea struggles to compete in key US market

Nescafé: Widespread presence in RTD coffee

Operations

Production and operational strategies

Recommendations

Emerging market expansion key to long-term growth

Samples

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