This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

Nestlé is committed to establishing itself as the global leader in health, wellness and nutrition. It generated 45% of its total food and drinks sales from HW in 2015, but in the same year it slipped a place in the HW rankings to third behind The ...

The world’s second largest pet care manufacturer, Nestlé, faces a number of significant challenges. This profile analyses the different ways in which the company is responding to the growing threat from “natural pet food” producers and examines how ...

Nestlé SA is the global leader in hot drinks. Nescafé, Milo, and Nesquik are the world’s number one instant coffee, malt-based hot drinks, and chocolate-flavoured powder drinks brands. Though Nestlé is number one in coffee pods through its Nespresso ...

This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and analyses its presence, opportunities and challenges in these market categories. Nestlé should strengthen its presence in ...

As consumers are moving away from carbonates and sugarised drinks, Nestlé is in a good position to grow its bottled water business. The Swiss company has set a clear brand strategy and it has great ambitions to expand its premium brands, including ...