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Global Briefing

New Product Developments in Alcoholic Drinks: A Marketer's Guide to the Galaxy of innovation

Oct 2012

Price: US$2,000

About this Report

About this Report

As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, the report provides a category by category sneak peak of the industry’s short to medium term future.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Objectives of global briefing

Alcoholic Drinks: Key Themes

Cross-pollination: Westernisation

Cross-pollination: Reversing the tide

Segmentation: Flirting with Millennials

Segmentation: Courting the Female Drinkers

Micro versus macro: Corporate muscle

Micro versus macro: Craft Enthusiasm

The retro effect and fixing r ecessionary problems

Cross-Industry Parallels

Consumer foodservice: Localisation and micro-operators advance

Small producers give major players a run for their money

Nostalgia gains a foothold in beleaguered markets

Packaged food and soft drinks re-embrace their past

Beer

Crafting an escape route out of maturity

Imported aspirations and exotic imports

The female factor

Flavours, shandies and expanding the mix

Lower abv , corporate responsibility and taxation incentives

Wine

Green, greener, greenest

Simplicity, accessibility and thinking outside the box

Lower abv , low calorie and breaking legislative chains

Champagne: Breaking the ice

Social media, flash sales and interactivity

Spirits

Bourbon: Sweet revolution

Scotch and the luxury proposition

Vodka: Flavoured bubble ?

Putting the C back into cognac

Rum: Flavours, spice and heritage to the fore

Tequila: Dipping a toe in the sea of innovation

L iqueurs: Slow burners

Other spirits: A blast from the past – absinthe

Other spirits: Reversing the tide of westernisation – baki , baiju

Cider/Perry

Crossing the pond: The US invasion

S easonality redefined

Flavours galore

RTDs/High-Strength Premixes

From recession cocktails to premium functionality

The Importance of Packaging

On-trade on the RTD radar

Is flavourless the new flavour?

Conclusions

Summarising

Report Definitions

Definitions and terminology

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